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Ross Advertising’s Digital
Solutions for
BG TRINIDAD GRADUATE INTERNSHIP PROGRAM (STEM)
Ross Advertising is
Revolutionizing the way in which advertising is done, always
breaking new ground and recording higher benchmarks for
quality, creativity, and a strong work ethic as we establish an
international communication resource based upon the timeless
values of business prudence, fairness, and integrity to clients,
suppliers, as well as employees.
Ross is the only Agency in TNT that has…

A Diverse
Creative Team

A Holistic Marketing
Package

International
Support

A Full House Cutting-Edge Marketing and Advertising Agency
Copyright Stacy-Ann Duhaney
Ross Digital Media Service Offerings
Strategic
Planning

Social Media
Marketing

Digital Public
Relations

Reputation
Management

Design Branding

Video

Mobile

Online
Advertising
Digital Social Engagement Needs: Litmus Test

TARGET AUDIENCE:

Potential Interns

Program Alumni
Social Media Marketing
Develop strategic engagement campaigns to boost brand awareness
and positive brand sentiment to ulimately attract qualified individuals
to the internship program by utilizing social media touchpoints such as
Facebook tabs, YouTube, Twitter, and digital marketing coupled with
onsite interactivity.
Campaign 1: Focus on Engagement
Facebook Tabs
The Facebook landing page will focus on innovations to showcase BG
Trinidad as an appealing employer and industry leader. Tabs will be
added that contain information about STEM, about BG Trinidad,
application forms, recruitment forms, and an interactive app. The app
will be modeled after thaumatrope toy. This toy contains a disk or
card with a picture on each side attached to two pieces of string. The
user will click on the string to “pull” it, which will cause the image to
spin. Each image will feature a career track within the STEM program.
Campaign 2: Focus on Engagement
Campus Recruitment Booth
Individual recruitment booths
across University Campuses, which
will have interactive activities
using foam blocks. Various
challenges will be presented
asking participants to use the
blocks to build various structures
associated with the graduate
program. The aim is to test
ingenuity. Participants’ will be
filmed for placement on touch
points such as Facebook, YouTube,
website, etc.
Digital Public Relations
Increase PR with public by developing PR strategies, blog,
editorials etc. that showcase BG’s work, highlight events, and
promote the graduate internship program.
Campaign 3: Digital PR Strategies
Event Announcements

We can invite students to recruitment
events utilizing Facebook and Twitter.
Any news that is published about BG
Trinidad and STEM can be housed in a
Facebook tab for news.

News Features
Video Campaigns
Create engaging videos encouraging students to become BG
Interns. Campaigns can focus on “young achievers”, alumni
success stories, “create this” campaigns, etc. We will use video
as a PR tool and house the videos on Facebook and YouTube.
Video PR: Facebook and YouTube
Campaign 4: Young Achievers
Videos will showcase the life stories of interns. We can highlight
past interns and share their experience with the program as well
as incoming interns to share their hopes and dreams.
Campaign 5: “Create This” Competition
Create easy challenges for
students to complete with
household items. They will
upload videos of themselves
completing the challenge to the
Facebook Tab.
Mobile Campaigns
Utilize mobile technologies to increase brand awareness and
connect with fans via mobile advertising and SMS campaigns.
Campaign 6: Mobile Marketing
Mobile Ads

Cross promote campaign by
placing ads on mobile
platforms

SMS Campaigns

SMS Campaigns to communicate
with students, i.e. reminders,
updates, etc.
Campaign 7: Talking QR Codes
QR codes will be built with built in analytics that when scanned will
lead users to the website that features information on the STEM
project. These QR Codes wil be placed on:
All ads that appear in traditional print media, i.e. the Career Guide
(Exp); Executive Recruitment (Newsday); Metro (Guardian).
All posters that will be placed in Faculty areas of
Science/Engineering/Math department at the main campus sites of
UWI, UTT, and COSTAAT.
Shelf Talkers placed on student shuttles behind seats, on the floor,
or on the ceiling.
Campaign 8: Interactive Guerilla Marketing

QR codes will be added to hard
hats, which will be strategically
located in high conversation zones
such as classrooms or hung from
trees to cause a buzz on campus.
These codes will direct the target
market to more information online
about STEM.
Online Advertising
Capitalize on online advertising mechanisms such as key word
searches and visual ad campaigns.
Online Marketing
Promote BG Trinidad through:

Search Enginge Marketing

Display & Editorial Content Ads

Interactive Ads

Copyright Stacy-Ann Duhaney

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Digital Media - BG Graduate Programme

  • 1. Ross Advertising’s Digital Solutions for BG TRINIDAD GRADUATE INTERNSHIP PROGRAM (STEM)
  • 2. Ross Advertising is Revolutionizing the way in which advertising is done, always breaking new ground and recording higher benchmarks for quality, creativity, and a strong work ethic as we establish an international communication resource based upon the timeless values of business prudence, fairness, and integrity to clients, suppliers, as well as employees.
  • 3. Ross is the only Agency in TNT that has… A Diverse Creative Team A Holistic Marketing Package International Support A Full House Cutting-Edge Marketing and Advertising Agency Copyright Stacy-Ann Duhaney
  • 4. Ross Digital Media Service Offerings Strategic Planning Social Media Marketing Digital Public Relations Reputation Management Design Branding Video Mobile Online Advertising
  • 5. Digital Social Engagement Needs: Litmus Test TARGET AUDIENCE: Potential Interns Program Alumni
  • 6. Social Media Marketing Develop strategic engagement campaigns to boost brand awareness and positive brand sentiment to ulimately attract qualified individuals to the internship program by utilizing social media touchpoints such as Facebook tabs, YouTube, Twitter, and digital marketing coupled with onsite interactivity.
  • 7. Campaign 1: Focus on Engagement Facebook Tabs The Facebook landing page will focus on innovations to showcase BG Trinidad as an appealing employer and industry leader. Tabs will be added that contain information about STEM, about BG Trinidad, application forms, recruitment forms, and an interactive app. The app will be modeled after thaumatrope toy. This toy contains a disk or card with a picture on each side attached to two pieces of string. The user will click on the string to “pull” it, which will cause the image to spin. Each image will feature a career track within the STEM program.
  • 8. Campaign 2: Focus on Engagement Campus Recruitment Booth Individual recruitment booths across University Campuses, which will have interactive activities using foam blocks. Various challenges will be presented asking participants to use the blocks to build various structures associated with the graduate program. The aim is to test ingenuity. Participants’ will be filmed for placement on touch points such as Facebook, YouTube, website, etc.
  • 9. Digital Public Relations Increase PR with public by developing PR strategies, blog, editorials etc. that showcase BG’s work, highlight events, and promote the graduate internship program.
  • 10. Campaign 3: Digital PR Strategies Event Announcements We can invite students to recruitment events utilizing Facebook and Twitter. Any news that is published about BG Trinidad and STEM can be housed in a Facebook tab for news. News Features
  • 11. Video Campaigns Create engaging videos encouraging students to become BG Interns. Campaigns can focus on “young achievers”, alumni success stories, “create this” campaigns, etc. We will use video as a PR tool and house the videos on Facebook and YouTube.
  • 12. Video PR: Facebook and YouTube
  • 13. Campaign 4: Young Achievers Videos will showcase the life stories of interns. We can highlight past interns and share their experience with the program as well as incoming interns to share their hopes and dreams.
  • 14. Campaign 5: “Create This” Competition Create easy challenges for students to complete with household items. They will upload videos of themselves completing the challenge to the Facebook Tab.
  • 15. Mobile Campaigns Utilize mobile technologies to increase brand awareness and connect with fans via mobile advertising and SMS campaigns.
  • 16. Campaign 6: Mobile Marketing Mobile Ads Cross promote campaign by placing ads on mobile platforms SMS Campaigns SMS Campaigns to communicate with students, i.e. reminders, updates, etc.
  • 17. Campaign 7: Talking QR Codes QR codes will be built with built in analytics that when scanned will lead users to the website that features information on the STEM project. These QR Codes wil be placed on: All ads that appear in traditional print media, i.e. the Career Guide (Exp); Executive Recruitment (Newsday); Metro (Guardian). All posters that will be placed in Faculty areas of Science/Engineering/Math department at the main campus sites of UWI, UTT, and COSTAAT. Shelf Talkers placed on student shuttles behind seats, on the floor, or on the ceiling.
  • 18. Campaign 8: Interactive Guerilla Marketing QR codes will be added to hard hats, which will be strategically located in high conversation zones such as classrooms or hung from trees to cause a buzz on campus. These codes will direct the target market to more information online about STEM.
  • 19. Online Advertising Capitalize on online advertising mechanisms such as key word searches and visual ad campaigns.
  • 20. Online Marketing Promote BG Trinidad through: Search Enginge Marketing Display & Editorial Content Ads Interactive Ads Copyright Stacy-Ann Duhaney