Ross Advertising is seeking to develop a digital marketing strategy to promote BG Trinidad's graduate internship program. The strategy includes 8 targeted campaigns across social media, video, mobile, and online platforms. The goals are to boost awareness of BG Trinidad as an employer, engage potential interns and program alumni, and increase positive brand sentiment through shared successes. Campaigns leverage interactive elements, user-generated content, and guerrilla tactics to connect with the target audience across digital touchpoints.