This marketing plan targets college students aged 17-24 as the primary demographic and young professionals aged 25-31 as the secondary demographic. The objectives are to increase loyalty to AXE Body Spray, increase sales at retailers like Wallgreens and CVS, and raise awareness of AXE Female Body Spray. The advertising media proposed are magazines, television, radio, YouTube, Instagram, Twitter and Facebook.

1. Target
Market
Secondary:
25-31
Professional
s
Primary:
17-24
College
Students
Objectives
Creat AXE Body
Spray Loyalty
Increase Sales to
Wallgreens/CVS
Increase Awareness:
Axe Female Body
Spray
Advertising Media
Magazines T.V.
Radio Youtube
Instagram Twitter
Facebook

2. COSTS ESTIMATES

3. MEDIA SCHEDULE