Digital media
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From email to podcasting and everything in between. Aimed primarily at journaists.
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Digital media
- 1. Markmedia.blogs.com Digital media From email to podcasting and everything in between
- 2. Markmedia.blogs.com Intro apply a digital mindset to a new set of challenges .
- 18. Markmedia.blogs.com Traditional search services The most popular search engines just now are Google [database] and Yahoo [catalogue]. MSN-search and Ask Jeeves should also be considered Then there are meta –search engines. For ex Dogpile , Mamma and Excite .
- 42. Markmedia.blogs.com Så byggs ett Internetindex... Robotar ”sänds ut.” Samlar ord och adresser. Bygger ett ”bokindex.” Erbjuder möjligheten att kombinera ord till sökvillkor. ... och listor med länkar direkt till träffarna. back
Editor's Notes
- Journalists have been using the Internet now for almost a decade. The branch perception seems to be that : as we have had access to the Internet for so long, then we must be able to use it. The younger generations have grown up with the Internet and therefore know how to use it. Both perceptions are deeply flawed. Just because you grow up in a society where motor cars are prevalent does not make you a driver. Journalists in general have a shockingly low level of mid-career further education. However unless your workforce is up to speed with the latest advances in your field then you are going to fall behind new players. The problem, whilst most obviously manifesting its self on the "factory floor" of the editorial rooms, is often to be found in management. Too many of the managers have no real idea about the serious and speedy changes in the information world they operate in. As Rupert Murdoch, who whatever your views on his politics may be has undoubtedly an extraordinary nose for business trends, said [http://www.newscorp.com/news/news_247.html ] to a meeting of editors and publishers earlier this year, editors need: