The readers think they own the stories

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A run through of two projects, one at the Birmingham Post and one at the Liverpool Daily Post (both UK)

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The readers think they own the stories

  1. 1. US-THEM-WE <ul><li>Damn readers - they think they own the fucking stories! </li></ul>
  2. 2. US-THEM-WE
  3. 3. US-THEM-WE <ul><li>Hear Hear [participation is key] </li></ul>
  4. 4. US-THEM-WE http://joannageary.wordpress.com/2008/03/18/the-birmingham-posts-twittevolution/ Twitter revolution: Policy setting in public
  5. 5. US-THEM-WE <ul><li>Listen </li></ul>
  6. 6. US-THEM-WE <ul><li>converse </li></ul>
  7. 7. US-THEM-WE <ul><li>Act </li></ul>
  8. 8. US-THEM-WE <ul><li>Result </li></ul>
  9. 9. US-THEM-WE Birmingham Post bloggers
  10. 10. US-THEM-WE <ul><li>Relaunch Feb 26 </li></ul><ul><li>Blogs as a USP </li></ul><ul><li>Targeted and nurtured </li></ul>
  11. 11. US-THEM-WE <ul><li>community </li></ul>
  12. 12. US-THEM-WE <ul><li>Mix and match </li></ul><ul><li>External and internal bloggers </li></ul>
  13. 13. US-THEM-WE <ul><li>Source and resource </li></ul><ul><li>Blog stories become front page news </li></ul>
  14. 14. US-THEM-WE <ul><li>Gain and pain </li></ul><ul><li>Not everyone in the news room gets it </li></ul><ul><li>Fear and loathing [bastards are better than me for fucks sake] </li></ul>
  15. 15. US-THEM-WE <ul><li>Ownership and the brand </li></ul>
  16. 16. US-THEM-WE <ul><li>Hello world </li></ul>
  17. 17. US-THEM-WE <ul><li>Liveblogging </li></ul>
  18. 18. US-THEM-WE <ul><li>Transparency troubles </li></ul><ul><li>Some tech issues </li></ul>
  19. 19. US-THEM-WE <ul><li>They love us </li></ul><ul><li>They actually seem interested! </li></ul>
  20. 20. US-THEM-WE <ul><li>We love us more </li></ul>Alison Gow: http://headlinesanddedlines.blogspot.com /

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