Digital Marketing Works
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Digital marketing helps consumers by targeting them with products they need, when they need them, allowing consumers to make decisions. Unlike traditional marketing, digital marketing does not force unwanted products but empowers consumers to choose brands best suited to their needs. By reaching consumers at the right time and place with the right product, digital marketing serves consumers in fulfilling their needs without feeling like traditional interruptive marketing.
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This document discusses marketing strategies and communications channels. It defines a value proposition and how to communicate it effectively in an elevator pitch. It also covers the marketing mix of the 4 Ps - price, product, place and promotion. Finally, it discusses the differences between internal and external marketing and reviews traditional and digital media options, noting that the best strategy combines multiple channels.
BBA III Introduction to Digital Marketing (Module-I) (1).pptx
Digital marketing refers to using digital channels like websites, mobile apps, social media, and search engines to market products and services. It became popular in the 1990s with the rise of the internet. Digital marketing involves some of the same principles as traditional marketing but allows companies to better understand consumer behavior. It has several advantages over traditional marketing like lower costs, wider reach, and ability to track results. However, it also requires skills to use various digital tools and platforms effectively.
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
Digital marketing refers to using digital channels like websites, mobile apps, social media, and search engines to market products and services. It became popular in the 1990s with the rise of the internet. Some key advantages of digital marketing are that it allows for personalization, wider reach, greater customer engagement, lower costs, and trackable results. However, it also requires skills to implement effectively across changing digital platforms. The document provides an overview of concepts, scope, advantages, and disadvantages of digital marketing.
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Digital Marketing Works
- 1. Helping Consumers Gone are the days of force feeding customers with products they don’t need. Today is the day of providing customers products they exactly need. You have probably guessed right. I am talking about digital marketing. In today’s world consumers are in power. They want to see only what they want to see and they have learned how to evade marketing messages; on average 5000 of them every day! Unlike traditional marketing, digital marketing reaches consumers with the products that they need offering them the decision making sit of choosing the best brand that they see best-fit to serve their needs. Digital marketing enables targeted marketing. It is about reaching the right consumer at the right time in the right place with the right product! Marketing does not sound like marketing then. Digital marketing helps consumers in their chase of fulfilling particular needs. Digital marketing helps. Yes, it works! Try it today! Faisal Mahmud Digital Marketer | Social Media Marketer | Content Specialist