David Dubbs, a top earner in network marketing, emphasizes the importance of understanding customer needs, market segmentation, and continuous improvement in internet marketing strategies. He advises that the entire company should act as brand ambassadors, while also urging awareness of sustainability versus greenwashing. Additionally, Dubbs highlights the need for collaboration between sales and marketing teams and encourages ongoing learning in the constantly evolving online landscape.

1. What you should know before starting Internet marketing
David Dubbs

2. Who is David Dubbs?
David Dubbs is a believer in the network
marketing industry. He used to be a shoe
store district manager that run 20 stores
in 4 states. Knowing there was a better
way to live life he decided to learn how
to place ads online. Now he is a top
earner in over 8 companies, and his work
is to help others succeed in their
businesses using his marketing tools at
The Conversion Pros, that works with any
company, product or service. He has
spoken about the online marketing
industry in internet marketing events all
over the world.

3. Identify your customer
You need to know and understand your customers better than any other company.
Discover what your customer need and which ones are the most important, the internet
marketing actually starts by solving the customer’s needs. Then identify the way they
look for products, in what way they describe your products, who they trust for ideas and
opinions, and what they wish they could get today.

4. Segment your market
The market segmentation is essential. Divide
your market into groups of similar customers
with the groups being distinctly different
from each other, that way you can see the
segments that have a bigger chance to
succeed, the segments with growth
opportunities, or that match to your core
competencies, or even that have the greatest
profit potential. It makes it easy to identify
prospects, and, if you can, divide into
segments according to which key benefits
they seek, you can invest your time in the one
worth your time and overlook the rest.

5. Don’t stop improving your numbers
The key to a good internet marketing
strategy is to not just measure ROI, but
keep improving it. The internet
marketing is in the statistics, we need
to be able to measure results. Now a
days practically anything can be
measured for its marketing influence,
so aim for a marketing strategy that is
highly lucrative, that you can repeat,
reaches your target audience, and
builds your brand.

6. The whole company needs to be in it
The internet marketing actually goes
beyond the marketing department.
Your whole company needs to be a
brand ambassador, and that requires
more than just the marketing
department. This kind of action only
happen with the support from the top
and from the buy-in throughout
management. The companies that
actually understands that introduce a
clear understanding of their brand
promise into each employee, what
helps them make better decisions that
will support the brand.

7. Know and teach the difference between
environmental sustainability and greenwashing
The recession put value in environmental sustainability. But as a brand owner you need
to know the difference in the concepts of sustainability and Greenwashing. Consumers
will continue to look for information about what a truly sustainable product is, and will
be able to see through Greenwashing. Invest in learning about sustainability yourself,
these better informed consumers will turn on you if you fake it, and help them to
understand it to. Become the teacher of green thinking and your consumer won’t turn
against you.

8. Don’t divide sales and marketing
There is a division between the sales
and the marketing teams in most
companies, especially for the lack of
understanding on how one can help
the other, and that’s truly a lost
opportunity. The sales people know
so much about the consumer, his
needs and even what he thinks about
the product, that can help the
marketer know the client without
actually meeting him.

9. Don’t stop learning
It’s not because you have a degree
that you know all that has to know
about internet marketing. The
online world is always changing and
so is the tools that you learn to use.
Some things in marketing can be
eternal, but many things change
with every transformation of the
economy, technology, demographics,
and media.

10. David Dubbs
Thank you