Digital Marketing Trends to Boost Your Strategic Marketing
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Programmatic Media Scenario
Demand-side platforms emerged in 2007, changing how digital media is purchased and creating a more efficient way for advertisers to reach consumers at scale. Since then, programmatic has grown significantly in both media opportunity and data management. Nearly all major brands and publishers now have or are developing programmatic strategies. The presentation discusses how programmatic has grown tremendously in Europe and Brazil in recent years, with spending increasing by hundreds of millions. It also outlines how an open ecosystem supports innovation, transparency, and outcomes for both demand and supply stakeholders in programmatic advertising.
Final presentation digiday retail summit 7 28 14 (2)
This document discusses strategies for programmatic success. It recommends:
1) Breaking down silos between marketing channels to improve traffic and sales.
2) Having close collaboration between CMOs and CIOs to take advantage of opportunities in mobile and cross-channel retail.
3) Leveraging advanced attribution to understand high-value touchpoints and increase revenue-generating interactions by 28%.
Realizing Customer Centric Marketing in the Digital Age
This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.
Drive Business Results with MediaMath Retail
The document discusses MediaMath Retail, a programmatic marketing solution tailored for retailers. It highlights how several major brands are increasingly adopting programmatic media buying. The solution combines data management, cross-channel execution, creative optimization, and decisioning tools. It also provides access to billions of global online ad impressions daily across different channels. MediaMath Retail aims to help retailers drive business results by optimizing their marketing activities and campaigns to achieve desired goals and outcomes. Case studies show how the solution has helped various retailers lower customer acquisition costs, increase returns on ad spend, and boost online and offline sales.
Organizing for Programmatic Success
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
Gilroy Credentials Presentation
Gilroy is a 30-year-old strategic marketing agency that specializes in business-to-business technology marketing. They have extensive national, pan-European, and global experience working with large corporate clients. Gilroy prides itself on delivering effective, results-driven marketing campaigns that are completed on time and within budget.
Argyle CMO ThinkTank Boston
This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.
The Economist's Approach to Programmatic
The document discusses The Economist's approach to programmatic advertising. It notes that while programmatic is still in its early days, with only 23% of marketers understanding and using it, it provides benefits like improved audience targeting and advertising efficiency. The Economist aims to embrace these benefits of programmatic while maintaining a premium, brand-friendly environment through its private marketplace. The document includes a case study example of how The Economist was able to successfully target new cable subscribers for a news channel client using its programmatic capabilities.
Recommended
Programmatic Media Scenario
Demand-side platforms emerged in 2007, changing how digital media is purchased and creating a more efficient way for advertisers to reach consumers at scale. Since then, programmatic has grown significantly in both media opportunity and data management. Nearly all major brands and publishers now have or are developing programmatic strategies. The presentation discusses how programmatic has grown tremendously in Europe and Brazil in recent years, with spending increasing by hundreds of millions. It also outlines how an open ecosystem supports innovation, transparency, and outcomes for both demand and supply stakeholders in programmatic advertising.
Final presentation digiday retail summit 7 28 14 (2)
This document discusses strategies for programmatic success. It recommends:
1) Breaking down silos between marketing channels to improve traffic and sales.
2) Having close collaboration between CMOs and CIOs to take advantage of opportunities in mobile and cross-channel retail.
3) Leveraging advanced attribution to understand high-value touchpoints and increase revenue-generating interactions by 28%.
Realizing Customer Centric Marketing in the Digital Age
This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.
Drive Business Results with MediaMath Retail
The document discusses MediaMath Retail, a programmatic marketing solution tailored for retailers. It highlights how several major brands are increasingly adopting programmatic media buying. The solution combines data management, cross-channel execution, creative optimization, and decisioning tools. It also provides access to billions of global online ad impressions daily across different channels. MediaMath Retail aims to help retailers drive business results by optimizing their marketing activities and campaigns to achieve desired goals and outcomes. Case studies show how the solution has helped various retailers lower customer acquisition costs, increase returns on ad spend, and boost online and offline sales.
Organizing for Programmatic Success
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
Gilroy Credentials Presentation
Gilroy is a 30-year-old strategic marketing agency that specializes in business-to-business technology marketing. They have extensive national, pan-European, and global experience working with large corporate clients. Gilroy prides itself on delivering effective, results-driven marketing campaigns that are completed on time and within budget.
Argyle CMO ThinkTank Boston
This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.
The Economist's Approach to Programmatic
The document discusses The Economist's approach to programmatic advertising. It notes that while programmatic is still in its early days, with only 23% of marketers understanding and using it, it provides benefits like improved audience targeting and advertising efficiency. The Economist aims to embrace these benefits of programmatic while maintaining a premium, brand-friendly environment through its private marketplace. The document includes a case study example of how The Economist was able to successfully target new cable subscribers for a news channel client using its programmatic capabilities.
Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...
Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...ad:tech London, MMS & iMedia
Phil Sutcliffe, UK Board Director, Offer & Innovation, and Sunando Das, Head of Marketing Analytics and Data Science at TNS UK discuss, Programmatic planning before you buy: the key to better attribution and ROI, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/Tipro testimonial
Tipro media group was facing challenges with its existing ad serving systems which were unable to optimize advertising campaigns and inventory. It migrated to the AdOcean platform to improve inventory management, campaign efficiency, and enable customized ad delivery [end of sentence 1]. With AdOcean, Tipro was able to increase campaign effectiveness by 30-40%, save on penalties, forecast inventory, and optimize ad space usage [end of sentence 2]. Significant benefits were seen across data management, ad stream control, cost savings, and improved attractiveness and sales for advertisers [end of sentence 3].
Creating an experience worth raving about
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The ROI of content marketing
Why are we doing Content Marketing? How is it being measured (good and bad examples)? How can we increase the ROI we are getting?
My presentation (with added notes for explanation) from Raconteur's High Performance Content event on 9 September 2015.
Master Track A: "Programmatic Marketing – A Brand View"
This document discusses programmatic marketing from the perspective of Lenovo and its marketing partners. It outlines Lenovo's shift to using programmatic advertising platforms to buy digital media globally in a more efficient, data-driven way. Some key benefits of programmatic for Lenovo mentioned include aligning its global operations, reducing costs, and gaining insights from data to make fast changes. The document also discusses metrics showing that programmatic can drive brand consideration more efficiently than traditional premium media buys.
Cell tiger covecleaners
Cell Tiger offers mobile marketing services to help businesses reach customers. They recommend using text messaging campaigns, which have open rates of 97-98% compared to 30-40% for emails. Mobile marketing allows businesses to offer coupons, advertise specials and events, and get customer feedback. One example given is a laundromat that advertises coupons and deals via text message using a short code. Cell Tiger's software allows easy setup and tracking of mobile marketing campaigns. They emphasize that mobile is a growing trend that businesses cannot afford to neglect.
B2B Marketing Awards Submissions 2015
This document lists categories for shortlisted entries in the 2015 B2B Marketing Awards, including best use of social media, most commercially successful campaign, best use of account-based marketing, best lead generation or nurturing campaign, and B2B marketing communications agency of the year.
Attention Analytics Make TV Advertising as Measurable as Digital
You’ve heard Attention Analytics are very promising for TV advertisers, but what are they exactly? Get answers to what Attention Analytics are, how they work and they work with digital metrics.
Programmatic planning: Brand vs. Performance
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
Attitudes towards Programmatic Advertising - A deep dive into sell-side attit...
The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Il processo creativo da implementare per il programmatic
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Aspects of Digital Marketing
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
In house digital advertising
In-house digital advertising allows companies to save on costs, improve performance and expertise, and increase speed and transparency. Taking advertising in-house allows companies to avoid third party management premiums and media markups. It also provides greater control over campaigns and insights to optimize performance. In-house teams have deeper knowledge of customers and products to improve strategies.
The Programmatic Revolution_Presentation_Silvia Alongi
Programmatic is an automated way of buying and selling ad space through real-time auctions that allows advertisers to target audiences more effectively by removing humans from the process and using data and technology to reach the right customer with the right message at the right time. While programmatic advertising provides benefits like maximized budgets, efficiency, and insights, challenges remain around transparency, proving effectiveness, fraud, and developing understanding of the terminology.
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic creative refers to the set of advertising technologies that allows marketers to execute data-informed, software-assisted creative.
Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is only one of two technologies that solve creative problems for programmatic media. Digital marketers can leverage both DCO and Creative Management Platforms (CMPs) to maximize the impact of the creative within programmatic and direct advertising.
Learn how both programmatic creative solutions, DCO and CMPs helps digital marketers drive hyper-relevant ads to each audience.
Thunder Creative Management Platform enables brands, agencies, and publishers to amplify creative versioning across the most data-driven advertising channels today: desktop display, mobile display, and Facebook ads.
Schedule a demo today to see how Thunder can empower your organization to achieve ambitious creative strategies: https://www.makethunder.com/contact.
The Rise of Creative in a Programmatic World
As marketers move away from a click-centric worldview and look increasingly at engagement, they’re holding their breath to see if new high-touch ad formats will deliver. For nearly all marketers (92%), creative messaging is more important than ever, even within digital display ads. More than half of respondents plan to increase the portion of their display budgets devoted to creative resources. However, to commit even more of their budgets to creative, marketers must see better user experience of display ads and quality/ease of ad serving.
151116 Mad Marketer_5 Reasons CPG Brands Need Accountable Advertising
The document discusses the challenges facing consumer packaged goods (CPG) brands from shifting consumer attitudes and incomes. It notes that CPG marketers must adapt to market fragmentation across new media channels. The document argues that direct response television (DRTV) advertising presents several benefits for CPG brands, including the ability to track and analyze campaigns, build brand recognition in a cost-effective manner, and ensure accountability with limited marketing budgets through the use of analytics. It concludes that DRTV is an effective way for CPG firms to achieve high brand awareness within an attractive return on investment.
Programmatic creatives - The near future of Digital Marketing
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
The Seismic Shift in Targeted Advertising and Media
At the recent "Media & Money" conference in New York, I gave a presentation on "The Seismic Shift in Targeted Advertising and Media," or Yield Management: What Advertisers Can Learn From the Airlines. For all of its negative press and terrible operating results, the airline industry has produced one brilliant success which has the potential to turn the advertising and media business upside down: yield management. Advertisers now have all the pieces of the yield management puzzle--and just need to put them together to vastly improve their marketing efforts.
Alteraciones de la informacion genetica
La información genética de un organismo puede sufrir alteraciones. Estas alteraciones pueden ocurrir durante la replicación del ADN o por la exposición a agentes mutagénicos. Las mutaciones en los genes pueden afectar las características y el desarrollo de un organismo.
Las responsabilidad
Este documento discute la importancia de la educación sexual y la responsabilidad para los jóvenes. Señala que los adolescentes a veces actúan sin pensar y deben aprender a hacerse responsables de sus acciones. También enfatiza la necesidad de que los jóvenes mantengan sus propias identidades sexuales y historiales únicos, en lugar de ignorar las diferencias. Finalmente, recomienda que los adolescentes obtengan información consultando a adultos de confianza.
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Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...
Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...ad:tech London, MMS & iMedia
Phil Sutcliffe, UK Board Director, Offer & Innovation, and Sunando Das, Head of Marketing Analytics and Data Science at TNS UK discuss, Programmatic planning before you buy: the key to better attribution and ROI, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/Tipro testimonial
Tipro media group was facing challenges with its existing ad serving systems which were unable to optimize advertising campaigns and inventory. It migrated to the AdOcean platform to improve inventory management, campaign efficiency, and enable customized ad delivery [end of sentence 1]. With AdOcean, Tipro was able to increase campaign effectiveness by 30-40%, save on penalties, forecast inventory, and optimize ad space usage [end of sentence 2]. Significant benefits were seen across data management, ad stream control, cost savings, and improved attractiveness and sales for advertisers [end of sentence 3].
Creating an experience worth raving about
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
The ROI of content marketing
Why are we doing Content Marketing? How is it being measured (good and bad examples)? How can we increase the ROI we are getting?
My presentation (with added notes for explanation) from Raconteur's High Performance Content event on 9 September 2015.
Master Track A: "Programmatic Marketing – A Brand View"
This document discusses programmatic marketing from the perspective of Lenovo and its marketing partners. It outlines Lenovo's shift to using programmatic advertising platforms to buy digital media globally in a more efficient, data-driven way. Some key benefits of programmatic for Lenovo mentioned include aligning its global operations, reducing costs, and gaining insights from data to make fast changes. The document also discusses metrics showing that programmatic can drive brand consideration more efficiently than traditional premium media buys.
Cell tiger covecleaners
Cell Tiger offers mobile marketing services to help businesses reach customers. They recommend using text messaging campaigns, which have open rates of 97-98% compared to 30-40% for emails. Mobile marketing allows businesses to offer coupons, advertise specials and events, and get customer feedback. One example given is a laundromat that advertises coupons and deals via text message using a short code. Cell Tiger's software allows easy setup and tracking of mobile marketing campaigns. They emphasize that mobile is a growing trend that businesses cannot afford to neglect.
B2B Marketing Awards Submissions 2015
This document lists categories for shortlisted entries in the 2015 B2B Marketing Awards, including best use of social media, most commercially successful campaign, best use of account-based marketing, best lead generation or nurturing campaign, and B2B marketing communications agency of the year.
Attention Analytics Make TV Advertising as Measurable as Digital
You’ve heard Attention Analytics are very promising for TV advertisers, but what are they exactly? Get answers to what Attention Analytics are, how they work and they work with digital metrics.
Programmatic planning: Brand vs. Performance
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
Attitudes towards Programmatic Advertising - A deep dive into sell-side attit...
The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Il processo creativo da implementare per il programmatic
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Aspects of Digital Marketing
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
In house digital advertising
In-house digital advertising allows companies to save on costs, improve performance and expertise, and increase speed and transparency. Taking advertising in-house allows companies to avoid third party management premiums and media markups. It also provides greater control over campaigns and insights to optimize performance. In-house teams have deeper knowledge of customers and products to improve strategies.
The Programmatic Revolution_Presentation_Silvia Alongi
Programmatic is an automated way of buying and selling ad space through real-time auctions that allows advertisers to target audiences more effectively by removing humans from the process and using data and technology to reach the right customer with the right message at the right time. While programmatic advertising provides benefits like maximized budgets, efficiency, and insights, challenges remain around transparency, proving effectiveness, fraud, and developing understanding of the terminology.
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic creative refers to the set of advertising technologies that allows marketers to execute data-informed, software-assisted creative.
Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is only one of two technologies that solve creative problems for programmatic media. Digital marketers can leverage both DCO and Creative Management Platforms (CMPs) to maximize the impact of the creative within programmatic and direct advertising.
Learn how both programmatic creative solutions, DCO and CMPs helps digital marketers drive hyper-relevant ads to each audience.
Thunder Creative Management Platform enables brands, agencies, and publishers to amplify creative versioning across the most data-driven advertising channels today: desktop display, mobile display, and Facebook ads.
Schedule a demo today to see how Thunder can empower your organization to achieve ambitious creative strategies: https://www.makethunder.com/contact.
The Rise of Creative in a Programmatic World
As marketers move away from a click-centric worldview and look increasingly at engagement, they’re holding their breath to see if new high-touch ad formats will deliver. For nearly all marketers (92%), creative messaging is more important than ever, even within digital display ads. More than half of respondents plan to increase the portion of their display budgets devoted to creative resources. However, to commit even more of their budgets to creative, marketers must see better user experience of display ads and quality/ease of ad serving.
151116 Mad Marketer_5 Reasons CPG Brands Need Accountable Advertising
The document discusses the challenges facing consumer packaged goods (CPG) brands from shifting consumer attitudes and incomes. It notes that CPG marketers must adapt to market fragmentation across new media channels. The document argues that direct response television (DRTV) advertising presents several benefits for CPG brands, including the ability to track and analyze campaigns, build brand recognition in a cost-effective manner, and ensure accountability with limited marketing budgets through the use of analytics. It concludes that DRTV is an effective way for CPG firms to achieve high brand awareness within an attractive return on investment.
Programmatic creatives - The near future of Digital Marketing
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
The Seismic Shift in Targeted Advertising and Media
At the recent "Media & Money" conference in New York, I gave a presentation on "The Seismic Shift in Targeted Advertising and Media," or Yield Management: What Advertisers Can Learn From the Airlines. For all of its negative press and terrible operating results, the airline industry has produced one brilliant success which has the potential to turn the advertising and media business upside down: yield management. Advertisers now have all the pieces of the yield management puzzle--and just need to put them together to vastly improve their marketing efforts.
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Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...
Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...
Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"
Attention Analytics Make TV Advertising as Measurable as Digital
Attention Analytics Make TV Advertising as Measurable as Digital
Attitudes towards Programmatic Advertising - A deep dive into sell-side attit...
Attitudes towards Programmatic Advertising - A deep dive into sell-side attit...
Il processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmatic
The Programmatic Revolution_Presentation_Silvia Alongi
The Programmatic Revolution_Presentation_Silvia Alongi
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
151116 Mad Marketer_5 Reasons CPG Brands Need Accountable Advertising
151116 Mad Marketer_5 Reasons CPG Brands Need Accountable Advertising
Programmatic creatives - The near future of Digital Marketing
Programmatic creatives - The near future of Digital Marketing
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...
The Seismic Shift in Targeted Advertising and Media
The Seismic Shift in Targeted Advertising and Media
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La información genética de un organismo puede sufrir alteraciones. Estas alteraciones pueden ocurrir durante la replicación del ADN o por la exposición a agentes mutagénicos. Las mutaciones en los genes pueden afectar las características y el desarrollo de un organismo.
Las responsabilidad
Este documento discute la importancia de la educación sexual y la responsabilidad para los jóvenes. Señala que los adolescentes a veces actúan sin pensar y deben aprender a hacerse responsables de sus acciones. También enfatiza la necesidad de que los jóvenes mantengan sus propias identidades sexuales y historiales únicos, en lugar de ignorar las diferencias. Finalmente, recomienda que los adolescentes obtengan información consultando a adultos de confianza.
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Interactive marketing refers to marketing that focuses on conversation and interaction with customers rather than one-way transactions. It utilizes technologies like the internet to more easily collect customer information and communicate with customers. Interactive marketing differs from traditional marketing by using a "pull" strategy where customers have more power to select products rather than being "pushed" products. It also allows for more interaction with customers through reviews, blogs, and testimonials. Some next-generation interactive marketing strategies discussed for India include social marketing, viral/buzz marketing, mobile marketing, blue ocean strategy, green marketing, ambush marketing, and permission marketing. A key benefit of interactive marketing is its ability to more directly convert consumers to buyers through on-the-spot purchases.
RECENT TRENDS IN MARKETING.pptx
The document discusses the latest trends in marketing for 2022 and beyond. Some of the key trends highlighted include the rise of direct-to-consumer ecommerce, live content, influencer marketing, metaverse marketing, short-form videos, conversational marketing using chatbots and voice assistants, highly personalized content, experiential marketing creating brand experiences, influencer marketing using social media influencers, continued digital transformation of marketing strategies, programmatic advertising, use of artificial intelligence for tasks like content creation, push notifications on mobile phones, revitalization of direct mail marketing, guerilla marketing using unconventional promotion methods, and expanded digital marketing across websites, apps, and social media.
Programmatic : a brand marketer's guide - Google - 2015
Google publie un livre blanc intitulé «Programmatic: a Brand Marketer's Guide». A travers 94 pages, l’étude détaille le programmatique au sein de plusieurs marchés européens et se compose de 5 parties principales, qui représentent les étapes à suivre pour un marketer :
1 - Organiser les insights d’audience
2 - Concevoir des créations pour tous les canaux, notamment avec du HTML5
3 - Exécuter en intégrant la technologie
4 - Atteindre les audiences à travers tous les écrans
5 - Mesurer l’impact
Le livre blanc compile également plusieurs études et reprend des cases studies tirés des solutions technologiques de Google pour toutes les étapes à suivre. «Il s’agit d’avoir une vision globale sur les enseignements que l’on observe un peu partout et d’accompagner les annonceurs dans leur réfléxion, avec une dimension à échelle locale», indique Grégoire Peiron, Head of Media Buying Solutions de DoubleClick.
Руководство для маркетологов от Google
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Руководство для маркетологов от Google
The document discusses how brands can execute programmatic buying campaigns successfully through an integrated technology approach. It argues that integrating programmatic buying onto a single technology platform allows brands to deliver messaging more efficiently across channels and devices. This is because integrated platforms provide a unified view of audience data, enable optimization of media buying in real-time globally, and streamline workflows. The document recommends that brands identify a preferred programmatic partner that can provide an integrated platform to scale efforts globally while allowing local optimization. This unified approach maximizes digital investments by getting different marketing solutions and data sources to work together.
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
>>[white paper] «Programmatic: a Brand Marketer's Guide»
[Doubleclik by Google 23.04.15]
https://storage.googleapis.com/think-emea/docs/article/Programmatic_Guide_Brands.pdf
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It also provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document then offers steps to create a dynamic mobile marketing campaign and ways mobile can be used as a marketing tool, such as contests and downloading apps. It concludes by emphasizing the importance of measuring mobile ad performance and integrating mobile campaigns with other marketing efforts.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document also discusses trends in mobile experiences and provides steps and strategies for using mobile in marketing campaigns.
Digital marketing
Digital marketing is the art and science of promoting products, services, or brands using digital channels and technologies
A Primer on Digital Marketing Goals - Challenges Faced by Digital Marketers
The process of implementing a digital marketing campaign for any business is one marked with triumphs and challenges, both unique and common.
Read more: https://www.razisalih.com/a-primer-on-digital-marketing-goals
Content Marketing Strategies for FMCG
Content marketing is a marketing strategy that focuses on creating and distributing valuable content to attract and engage a target audience. It aims to build relationships and conversations between brands and consumers through content rather than traditional advertising. The report examines case studies and key lessons, and discusses the opportunities and risks of content marketing for FMCG businesses. It provides an overview of the content marketing landscape.
CIKeyDriverCEX
1) The document discusses five steps that companies can take to implement a successful customer experience strategy amid rapidly changing technology.
2) The first step is to make enhancing customer experience a strategic objective, with a roadmap to inform projects.
3) The second step is to focus on personalization and interactivity, tailoring services to individual customer preferences and responding quickly to their needs.
How mobile marketing automation can help you drive an omnichannel first strategy
A look at the emerging technology: mobile marketing automation and how it can empower brands to build omnichannel experiences.
Digtial marketing agency in gurgaon.pdf
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
Similar to Digital Marketing Trends to Boost Your Strategic Marketing (20)
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
A Primer on Digital Marketing Goals - Challenges Faced by Digital Marketers
A Primer on Digital Marketing Goals - Challenges Faced by Digital Marketers
How mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategy
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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Search Result Showing My Post is Now Buried
Search results burying my post that used to rank before Google's March 2024 algorithm update.
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6:个人职称评审加20分
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◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆
【主营项目】
一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
学历顾问：微信：176555708
Gen Z and the marketplaces - let's translate their needs
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
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我们从事工作十余年的有着丰富经验的业务顾问，熟悉海外各国大学的学制及教育体系，并且以挂科生解决毕业材料不全问题为基础，为客户量身定制1对1方案，未能毕业的回国留学生成功搭建回国顺利发展所需的桥梁。我们一直努力以高品质的教育为起点，以诚信、专业、高效、创新作为一切的行动宗旨，始终把“诚信为主、质量为本、客户第一”作为我们全部工作的出发点和归宿点。同时为海内外留学生提供大学毕业证购买、补办成绩单及各类分数修改等服务；归国认证方面，提供《留信网入库》申请、《国外学历学位认证》申请以及真实学籍办理等服务，帮助众多莘莘学子实现了一个又一个梦想。
专业服务，请勿犹豫联系我
如果您真实毕业回国，对于学历认证无从下手，请联系我，我们免费帮您递交
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不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】
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◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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degree，Transcripts（一对一服务包括毕业院长签字,专业课程,学位类型,专业或教育领域,以及毕业日期.不要忽视这些细节.这两份文件同样重要!毕业证成绩单文凭留信网学历认证！）如果您是以下情况，我们都能竭诚为您解决实际问题：【公司采用定金+余款的付款流程，以最大化保障您的利益，让您放心无忧】
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3、不清楚流程以及材料该如何准备；
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留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
制做办理奥克兰大学学历证书＜176555708微信＞【毕业证明信-推荐信做学费单＞【微信176555708】【制作UoA毕业证文凭认证奥克兰大学毕业证成绩单购买】【UoA毕业证书】{奥克兰大学文凭购买}】成绩单，录取通知书，Offer，在读证明，雅思托福成绩单，真实大使馆教育部认证，回国人员证明，＞【制作UoA毕业证文凭认证奥克兰大学毕业证成绩单购买】【UoA毕业证书】{奥克兰大学文凭购买}留信网认证。
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多年留学服务公司,拥有海外样板无数能完美1:1还原海外各国大学degreeDiplomaTranscripts等毕业材料。海外大学毕业材料都有哪些工艺呢？工艺难度主要由：烫金.钢印.底纹.水印.防伪光标.热敏防伪等等组成。而且我们每天都在更新海外文凭的样板以求所有同学都能享受到完美的品质服务。
国外毕业证学位证成绩单办理方法：
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3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
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6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
— — — — 我们是挂科和未毕业同学们的福音我们是实体公司精益求精的工艺！ — — — -
一真实留信认证的作用(私企外企荣誉的见证):
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学校原件一模一样【微信：741003700 】《(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
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◇企事业单位必须要求办理的
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
HijackLoader Evolution: Interactive Process Hollowing
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
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【主营项目】
一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
学历顾问：微信：176555708
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- 1. Digital MarketingTrendstoBoost Your StrategicMarketing While decidingonthe mostrelevanttrendsof digital marketing,one shouldfocusonwhatmakesthe biggestdifferenceforthe marketers,insteadof focusingonthe wordslike “hottrends”or “cool trends”. Digital marketingisapart of those industriesinwhichnew trendsmake theirwayeveryyear.There is alwayssomethingnewtolearnandexperimentwith.Followingare the strategiesthatcan helptoadapt newtrendsindigital marketing. 1-Mobile Marketing: Whenmarketingamobile app,the bestwayto get exposure istoadvertise onotherpopularmobile apps.These are called“mobile appinstall ads”andthistrendhas beenveryeffectiveinthe marketingof apps. 2-PaidAdvertising: Paidadvertisementisalsoveryattractive because it’smeasurable andhighlysophisticated.Thismeans that it’sactuallypossibletocalculate botha long-termandshort-termvalueforhow muchrevenue resultedfromeachandeveryincrease inCTR(Click-through-rate). 3-ContentDevelopment:
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