Digital Marketing Trends in 2023

1. Digital Marketing
Trends in 2023
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2. Artificial Intelligence
Artificial intelligence (AI)
powers all marketing. One of
the quiet trends in digital
marketing over the last few
years has been AI being
integrated into almost every
digital marketing channel.
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3. Social Media
Marketing
Social media marketing is the use of social
media platforms and websites to promote
a product or service. Although the terms e-
marketing and digital marketing are still
dominant in academia, social media
marketing is becoming more popular for
both practitioners and researchers.
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4. Augmented
Reality
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Augmented reality is an interactive
experience that combines the real world
and computer-generated content. The
content can span multiple sensory
modalities, including visual, auditory,
haptic, somatosensory and olfactory.

5. 04
Advertising is the practice and
techniques employed to bring
attention to a product or service.
Advertising aims to put a product or
service in the spotlight in hopes of
drawing it attention from consumers.
Advertising

6. Chatbot
A chatbot is a software application or
web interface that aims to mimic
human conversation through text or
voice interactions.
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7. Personalization
Personalization consists of
tailoring a service or product to
accommodate specific individuals,
sometimes tied to groups or
segments of individuals.
Personalization requires collecting
data on individuals, including web
browsing history, web cookies,
and location.

8. Voice Search
Voice search, also called voice-
enabled search, allows the user
to use a voice command to
search the Internet, a website, or
an app. In a broader definition,
voice search includes open-
domain keyword query on any
information on the Internet, for
example in Google Voice Search,
Cortana, Siri and Amazon Echo.
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9. Email marketing is the act of
sending a commercial
message, typically to a group
of people, using email. In its
broadest sense, every email
sent to a potential or current
customer could be
considered email marketing.
It involves using email to
send advertisements, request
business, or solicit sales or
donations.
Email Marketing
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10. Analytics is the systematic
computational analysis of data or
statistics. It is used for the discovery,
interpretation, and communication of
meaningful patterns in data. It also
entails applying data patterns toward
effective decision-making.
Analytics
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11. Thank You
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