Digital marketing has seen phenomenal growth in the last decade, and it continues to keep growing. Several new trends and innovations have started emerging in this field, and it is essential to keep track of them to plan our businesses accordingly.
Katie delivered a Keynote presentation at the first-ever AI Everything Summit in Dubai (May 2019), organised by the UAE National Programme for Artificial Intelligence, in partnership with Smart Dubai. The event was opened by Shaikh Ahmad Bin Saeed Al Maktoum, CEO and chairman of the Emirates Group.
The presentation focused on how to harness AI and maintain the competitive edge.
There is a huge amount of hype surrounding AI, as it’s in the Gartner phase of ‘peak of inflated expectation.’ By comparison, Katie shared the evidence and insights drawn from the extensive research she conducted for her new business book.
Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It is essential reading for any 21st-century business executive. Katie shared these real-world examples, both successes and failures, as well as practical implementation strategies.
Check out these digital marketing trends to boost your business in 2019.
Here are the most important digital marketing trends details
1) Voice Search
2) Augmented & Virtual Reality
3)Instagram is becoming a hit with the kids
4) Artificial Intelligence
5) Visual Search
Check out the PPT and know more about these trends in detail.
For more updates visit our website: www.woosper.com
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Connect with us on LinkedIn https://www.linkedin.com/company/woosper-infotech
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Source: singlegrain
Digital Transformation agency MullenLowe Profero and their UK team take a look through the trends that will challenge brands and shape digital experiences in 2020.
Business 4.0 - Adopting a digital transformation strategy to survive and thriveZoodikers
Presentation delivered in January 2018 to MBA Networking Club at Westminster Business School. Discusses how to adopt a digital transformation strategy to survive and thrive. Follow some of the conversation on Twitter via @katieeking
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Katie delivered a Keynote presentation at the first-ever AI Everything Summit in Dubai (May 2019), organised by the UAE National Programme for Artificial Intelligence, in partnership with Smart Dubai. The event was opened by Shaikh Ahmad Bin Saeed Al Maktoum, CEO and chairman of the Emirates Group.
The presentation focused on how to harness AI and maintain the competitive edge.
There is a huge amount of hype surrounding AI, as it’s in the Gartner phase of ‘peak of inflated expectation.’ By comparison, Katie shared the evidence and insights drawn from the extensive research she conducted for her new business book.
Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It is essential reading for any 21st-century business executive. Katie shared these real-world examples, both successes and failures, as well as practical implementation strategies.
Check out these digital marketing trends to boost your business in 2019.
Here are the most important digital marketing trends details
1) Voice Search
2) Augmented & Virtual Reality
3)Instagram is becoming a hit with the kids
4) Artificial Intelligence
5) Visual Search
Check out the PPT and know more about these trends in detail.
For more updates visit our website: www.woosper.com
Follow us on Facebook: https://www.facebook.com/woosperinfotechmohali
Connect with us on LinkedIn https://www.linkedin.com/company/woosper-infotech
Follow Our Boards on Pinterest: https://in.pinterest.com/woosperinfotech/
Follow us on Instagram: https://www.instagram.com/woosperinfotech/
Source: singlegrain
Digital Transformation agency MullenLowe Profero and their UK team take a look through the trends that will challenge brands and shape digital experiences in 2020.
Business 4.0 - Adopting a digital transformation strategy to survive and thriveZoodikers
Presentation delivered in January 2018 to MBA Networking Club at Westminster Business School. Discusses how to adopt a digital transformation strategy to survive and thrive. Follow some of the conversation on Twitter via @katieeking
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
While augmented reality (AR) remains in the experimental phase for most companies, research confirms that the market is expected to grow as quickly as smartphones and tablets.
While market watchers have yet to quantify AR’s true enterprise value, that is expected to change soon. As a result, an AR infrastructure is emerging. From supporting seam¬less collaboration to reducing product design iterations, AR will soon be a part of every day work life.
AI Chatbot for Customer Experience
AI Chatbot Evolution
AI Chatbot Use Cases: Travel Industry
AI Chatbot Use Cases: Food & Beverage Industry
AI Chatbot Use Cases: Banking Industry
AI Chatbot Use Cases: Healthcare Industry
AI Chatbot for Retail Services Innovation
AI Chatbot Use Cases: Retail & Fashion Industry
Emotion AI
Replika: An Emotion AI Chatbot
Woebot: Robot Therapist
Emotion AI Chatbot Prototype Demo
E-Commerce Integration Demo
AI Chatbot Sentiment Analysis + Big Data Analytics
AI Chatbot Sentiment Analysis + Big Data Analytics Demo
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
It's clear to almost everyone in business today that sales and marketing are both undergoing an artificial intelligence (AI) revolution, driven by a need to offer customers the ultimate personalised experience (CX).
This presentation was delivered to the members of the Hertfordshire Chamber of Commerce in October 2017.
In it, I look at the impact on all business functions, and the actions which companies can take today to survive and thrive.
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
How artificial intelligence (ai) will shape your e commerce business in 2020venkatvajradhar1
Healthcare, FMCG, telecom, grocery, laundry, or retail, whatever your business needs, is essential to connect your business with technology. Businesses are being re-designed and redefined according to the dominant technology in the consumer market.
Jean-Paul Edwards, Strategy and Product Development Director EMEA at omd discussing: AI, Marketing and Creativity, applications and implications, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
While augmented reality (AR) remains in the experimental phase for most companies, research confirms that the market is expected to grow as quickly as smartphones and tablets.
While market watchers have yet to quantify AR’s true enterprise value, that is expected to change soon. As a result, an AR infrastructure is emerging. From supporting seam¬less collaboration to reducing product design iterations, AR will soon be a part of every day work life.
AI Chatbot for Customer Experience
AI Chatbot Evolution
AI Chatbot Use Cases: Travel Industry
AI Chatbot Use Cases: Food & Beverage Industry
AI Chatbot Use Cases: Banking Industry
AI Chatbot Use Cases: Healthcare Industry
AI Chatbot for Retail Services Innovation
AI Chatbot Use Cases: Retail & Fashion Industry
Emotion AI
Replika: An Emotion AI Chatbot
Woebot: Robot Therapist
Emotion AI Chatbot Prototype Demo
E-Commerce Integration Demo
AI Chatbot Sentiment Analysis + Big Data Analytics
AI Chatbot Sentiment Analysis + Big Data Analytics Demo
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
It's clear to almost everyone in business today that sales and marketing are both undergoing an artificial intelligence (AI) revolution, driven by a need to offer customers the ultimate personalised experience (CX).
This presentation was delivered to the members of the Hertfordshire Chamber of Commerce in October 2017.
In it, I look at the impact on all business functions, and the actions which companies can take today to survive and thrive.
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
How artificial intelligence (ai) will shape your e commerce business in 2020venkatvajradhar1
Healthcare, FMCG, telecom, grocery, laundry, or retail, whatever your business needs, is essential to connect your business with technology. Businesses are being re-designed and redefined according to the dominant technology in the consumer market.
Jean-Paul Edwards, Strategy and Product Development Director EMEA at omd discussing: AI, Marketing and Creativity, applications and implications, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
9 Digital Marketing Trends To Watch Out For In 2020Sujoy Mukherji
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As we have already approached the year 2020, let’s look at a few of the upcoming Digital Marketing Trends this 2020. I like to call it the Digital Era!
Competition is always out there, and businesses should be well prepared with the latest trends.
Discover the 9 Digital Marketing Trends to Watch Out For in 2020>>>
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
Since the advent of the Internet, everyone has completely liked a digital presence. Here, nothing is more effective than building a robust digital presence to attract the maximum audience.
And all of this is only possible with strong digital marketing campaigns that raise your brand awareness and global audience.
Today, we will collect the top 6 Digital Marketing trends for 2022.
Let’s take a glance & grow!
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
Godigital Academy, is the one the Digital Marketing Training Institute with 100% Job Placement Guarantee in Ongole, Andhra Pradesh, who maintains the quality of training at very high level with 100% Job Placement Guarantee.
Meta Keyword: 100% Job Placement Guarantee Course | Godigital Academy
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
The role of technology in fostering e commerce business growthSnehaDas60
The retail sector has gone through tremendous changes in the last ten years. We have also seen a significant hike in the growth of e-commerce industries. The industry has recorded humongous sales figures and increased demand.
According to the e-commerce development stats, worldwide e-commerce sales had reached 4.1 trillion U.S. dollars worldwide in 2020, and it will continue this whooping growth with $5 trillion in 2022.
We have to say that that e-commerce potential is undeniable. The industry has helped many businesses as well as the country in boosting economies. Its applications are diverse and encapsulate almost every business and sector.
Let’s see how this technology is fostering e-commerce growth in society,,,
With the increasing advancements in marketing, it is safe to say that the digital marketing trends in 2023 will continue to transform the digital landscape.
Similar to Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing Agency (20)
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing Agency
1. DIGIELEPHANT
NEWSLETTER
DIGITAL
MARKETING
As 2019 approaches, the digital
marketing landscape that
encompasses SEO, social media,
PPC, content marketing and more is
witnessing a dramatic shift.
There may have been a time when
you could’ve dismissed artificial
intelligence as gimmicks from the
latest blockbuster science fiction
film, but that time is long gone.
DIGITAL MARKETING
TRENDS FOR 2019-2020
Digital marketing has seen phenomenal growth in the last decade, and it continues to keep
growing.
Several new trends and innovations have started emerging in this field, and it is essential to
keep track of them to plan our businesses accordingly.
2. Marketing is an old strategy of connecting with the audience with
the right intentions and at the right time. Today, we get to do this
via several means, one of which is digital marketing.
Digital marketing refers to advertising about the product or service
through digital channels such as search engines, websites, social
media, email, and mobile applications. It encompasses all
marketing efforts that use the internet as their medium. While the
basic ideas of marketing remain the same, new tactics have arisen
these years to make digital marketing more powerful. Like SEO
optimization, customer acquisition, retention, engagement, social
media use, search advertising and what not. The companies have
joined the race of gaining maximum customers and profits through
such strategies and its time that the rest of them should too take
this step.
FOLLOWING IS
THE DIGITAL
MARKETING
TRENDS FOR 2019-
2020
3. #1 LIVE VIDEO
STREAMING
Live streaming the video is the latest trend of
approaching the audience more directly.
It provides the necessary insights to the
customers about the reality of the company and
makes feel more connected.
The social media influencers, celebrities
including musicians, actors, sportspersons, etc.
have taken up this method to reach their fan base
and interact with them directly.
#2 VIDEO MARKETING
Video marketing has risen up these years as many internet platforms provide the option for sharing videos online. Many
companies have adopted this strategy and got successful results in social sharing opportunities and excellent investment returns.
Video advertising provides the customers with a different way of connection and has proven to influence customer decisions by
a considerable percentage. Many brands have already started releasing videos on mobile apps like Hotstar, and Amazon.
4. #3 CHATBOTS
Chatbots are the “employees” who keep a check on who comes and leaves the website and provides assistance to them.
These are the specialized form of software which communicates with the users naturally on behalf of the company.
Communication occurs mostly through chat windows, but verbal interaction is also possible.
They are extensively used by many companies for services like shopping assistance, website browsing guidance, self-service,
accessibility, etc.
#4 NEXT-GEN SEO
With many updations going in the search engine sector, the SEO algorithms have changed which has also affected the search
results of the users. The new algorithms provide more specific search results which cater to the user’s needs and requirements
and removes any irrelevant information from the screen.
5. #5 VOICE-POWERED SEARCH
The smartphones and smart devices now come with a new feature of voice assistance. Google, Alexa, Siri, etc. are some
examples of how technology has started interacting with us. From reading a text out loud to doing the tasks for the user, this
feature has brought immense excitement to the users.
6. #6 VIRTUAL AND AUGMENTED REALITIES
We already have come across Virtual Reality and Augmented Reality (AR and VR) through games like Pokemon Go. VR is
basically a three-dimensional video streaming that makes us feel our presence in it. While in AR, we merely watch the video but
feel like it’s happening in front of us.
Such innovation is useful to attract potential customers, and give them the feel of the product while they are sitting in their homes.
#7 ARTIFICIAL INTELLIGENCE
Artificial Intelligence overlaps with many features combined together, like voice assistance and chatbots. Alexa, Siri work on this
concept and they not only provide excellent customer service but also works on behalf of the users and follows their orders just
like a human assistant. This computer or robot works on the principle that it gathers facts about a situation through sensors and
human input and improves the future experiences for the user. It can perform a task which usually requires human intelligence,
and hence, it is named as artificial intelligence.
New year’s bring new opportunities to work and adopt new things and become an improved version of ourselves. The same
should be applied to our business. Taking up new strategies of marketing, especially digital marketing, is good as it will only work
for the growth of the company. Hence, if you haven’t still considered these trends, you should now!
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