Technology behind digital marketing

1. Technology
behind digital
marketing

2. Cloud technology has opened up doors to both big
and small businesses to gather massive amounts
of customer data, in part giving way to big data.
Today’s corporations know more about customers
than ever before, helping them to create
accurately targeted and personalized ads.
Big Data

3. Cognitive and reasoning applied to
computer and algorithmic processes
hold the promise of making faster, more
accurate marketing decisions and
predictions. This will unleash our
industry’s creativity.
Artificial Intelligence (AI)

4. Intelligent audience segmentation and
analytics can execute and test millions of data
points to assist marketers in adapting and
optimizing their campaigns in real-time.
Machine Learning

5. Chatbots are a relatively inexpensive and
flexible way for brands to improve
customer service as they can quickly give
data-related answers and take requests. It
can easily be integrated into a website, app,
or social media platform, and can gather
information to use in marketing strategies.
Bots

6. Voice software is now being utilized more than
ever to search, comprising almost 1/3 of the 3.5
billion Google searches performed daily. This
change will likely upend paid and organic
search strategy practices in the future.
Voice Search

7. AR and VR offer a visceral try-before-
you-buy customer experience, allowing
them to explore a product, engage with
the brand, and buy at the same time—
even making them go through a range
of senses and emotions.
Virtual Reality and Augmented Reality

8. The increase in the number of connected
devices will result in a web of linked
objects that marketers can harness to
learn consumer information, including
their likes and dislikes.
Internet-of-Things (IoT) and Wearables