Digital marketing strategy of OYO Rooms
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This presentation covers all the digital marketing aspects of oyo rooms followed up with some suggestion for the company.
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OYO Rooms marketing
Oyo Rooms is an Indian hotel brand founded by Ritesh Agrawal that owns, operates, and aggregates standardized hotel rooms. It is a successful platform for new hotel owners and its USPs include free WiFi, breakfast, and AC rooms. Oyo focuses on digital and mass marketing for lead generation and customer acquisition through social media platforms like Facebook, Twitter, and YouTube videos. It has raised funding from investors like DSG Consumer Partners, Lightspeed, and Softbank to expand its operations.
Marketing strategy For OYO Rooms
OYO Rooms is an Indian hotel brand that owns and operates standardized hotel rooms across India and Malaysia. It has grown rapidly since starting in 2013 with one hotel, and now has over 25,000 hotels in over 250 cities. OYO focuses on mass and digital marketing through social media campaigns and partnerships to acquire customers and retain its position as India's largest branded hotel network.
Oyo rooms (Marketing strategy)
Ritesh Agarwal is the founder and CEO of OYO Rooms, India's largest hotel chain. He started Oravel Stays in 2012 at age 17 to book budget accommodations, before rebranding as OYO Rooms in 2013 to offer affordable, standardized hotels. OYO now has operations in over 160 Indian cities and a valuation of $360 million, transforming through strategic partnerships with hotel owners.
OYO(Marketing Strategy)- 7P Mix Marketing Strategy
OYO - Marketing Management - 7P Mix Marketing Strategy
Create by Mayank Panchal
Under guidance Twinkle Ma'am
OYO Marketing Strategies
Something I presented in college during my Post Graduate Diploma.
Kindly leave your comment/feedback for the scope of improvement
Success journey of Oyo Rooms
A PPT showing the growth of a entrepreneur, from a single room booking to becoming INDIA's largest Budget hotel room inventory holder, larger then TATA group.How A graduation dropout became the largest intangible hotel providing high quality service at lowest price.
Oyo inbound strategy_digital_marketing
OYO is an Indian hotel chain that operates an online platform for booking budget accommodations. The document discusses OYO's inbound marketing strategy, including buyer personas, SWOT analysis, social media strategy, content planning, and tactical campaigns. Key goals are to attract new customers through seasonal offers, engage customers with rewards and surveys, and increase retention with referrals and reminders. Recommendations include targeted retention marketing, improved mobile experience, and on-page SEO optimizations like titles and descriptions.
Case study of OYO ROOMS
I won IBSAF(ICFAI Alumni Federation) Award 2018 after doing hard work during internship and learning from OYO Rooms. I solely give my respect and affection for building that potential and making me understand about the working model of hospitality sector.
Recommended
OYO Rooms marketing
Oyo Rooms is an Indian hotel brand founded by Ritesh Agrawal that owns, operates, and aggregates standardized hotel rooms. It is a successful platform for new hotel owners and its USPs include free WiFi, breakfast, and AC rooms. Oyo focuses on digital and mass marketing for lead generation and customer acquisition through social media platforms like Facebook, Twitter, and YouTube videos. It has raised funding from investors like DSG Consumer Partners, Lightspeed, and Softbank to expand its operations.
Marketing strategy For OYO Rooms
OYO Rooms is an Indian hotel brand that owns and operates standardized hotel rooms across India and Malaysia. It has grown rapidly since starting in 2013 with one hotel, and now has over 25,000 hotels in over 250 cities. OYO focuses on mass and digital marketing through social media campaigns and partnerships to acquire customers and retain its position as India's largest branded hotel network.
Oyo rooms (Marketing strategy)
Ritesh Agarwal is the founder and CEO of OYO Rooms, India's largest hotel chain. He started Oravel Stays in 2012 at age 17 to book budget accommodations, before rebranding as OYO Rooms in 2013 to offer affordable, standardized hotels. OYO now has operations in over 160 Indian cities and a valuation of $360 million, transforming through strategic partnerships with hotel owners.
OYO(Marketing Strategy)- 7P Mix Marketing Strategy
OYO - Marketing Management - 7P Mix Marketing Strategy
Create by Mayank Panchal
Under guidance Twinkle Ma'am
OYO Marketing Strategies
Something I presented in college during my Post Graduate Diploma.
Kindly leave your comment/feedback for the scope of improvement
Success journey of Oyo Rooms
A PPT showing the growth of a entrepreneur, from a single room booking to becoming INDIA's largest Budget hotel room inventory holder, larger then TATA group.How A graduation dropout became the largest intangible hotel providing high quality service at lowest price.
Oyo inbound strategy_digital_marketing
OYO is an Indian hotel chain that operates an online platform for booking budget accommodations. The document discusses OYO's inbound marketing strategy, including buyer personas, SWOT analysis, social media strategy, content planning, and tactical campaigns. Key goals are to attract new customers through seasonal offers, engage customers with rewards and surveys, and increase retention with referrals and reminders. Recommendations include targeted retention marketing, improved mobile experience, and on-page SEO optimizations like titles and descriptions.
Case study of OYO ROOMS
I won IBSAF(ICFAI Alumni Federation) Award 2018 after doing hard work during internship and learning from OYO Rooms. I solely give my respect and affection for building that potential and making me understand about the working model of hospitality sector.
Oyo marketing
OYO Rooms is developing a marketing plan to control losses, increase brand awareness, and strengthen brand positioning. Their objectives are to target young couples/families, millennials, and business travelers. Their marketing approach includes traditional media like TV and digital media like social media, search engine marketing, and influencer marketing. They will measure the impact of campaigns on customer growth, revenue, and perception. Recommendations include increasing app usage, personalizing communications, engagement activities, blog presence, loyalty programs, and video marketing.
Oyo rooms: Business, Strategy and Competition
The presentation will take you through the hospitality business in India and how OYO positioned itself in a unique way. The business plan and communication strategy used is analysed to decode its success formula.
Oyo' story
OYO Rooms is India's largest and fastest growing branded network of budget hotels that provides standardized quality and room service. Founded in 2013 by Ritesh Aggarwal, OYO operates hotels, homes, townhouses, and other accommodations in over 180 Indian cities and internationally. OYO aims to revitalize worn properties and provide consistent, affordable accommodation options to travelers through partnerships with over 5000 brands and 16,000 corporates.
OYO Corporate Presentation
This document provides an overview of OYO Rooms, India's largest branded hotel network. It discusses OYO's rapid growth from 11 rooms in 2013 to over 30,000 rooms across 150 cities. OYO transforms unbranded hotels into consistent, high-quality accommodations through technology, services, and standardized amenities. The presentation outlines OYO's business model, categories of hotels, partnerships with travel agents and corporates, and management team. It promotes the benefits of partnering with OYO to property owners.
Oyo cce1
Ritesh Agarwal is the founder and CEO of OYO Rooms, which he started in 2013. He launched Oravel Stays in 2012 to address issues with budget hotels during his travels. Realizing the problems went beyond availability, he pivoted to launching OYO to standardize services across budget hotels. OYO now has over 65,000 rooms across more than 200 Indian cities and Malaysia. Ritesh was just 23 when he started OYO and has received several awards for his success in building India's largest branded hotel chain.
Oyo Rooms
1. The document discusses how technology alone did not disrupt industries like hotels, but rather issues like limited availability and poor customer service led to disruption.
2. It argues that OYO is not solely responsible for disrupting hotels, and that limitations from hotels as well as pricing options allowed room for disruption.
3. Good customer experiences and being customer-centric are important to prevent disruption, as not focusing on customers poses the biggest threat to businesses.
Oyo rooms
OYO Rooms is an Indian hotel brand that aggregates standardized hotel rooms. It was founded in 2013 by Ritesh Agarwal and allows customers to book rooms starting at 999 INR using their app. As of 2016, OYO had over 7,500 hotels across 220 Indian cities and has expanded to Malaysia. The company aims to provide consistent quality, cleanliness, and amenities at affordable prices using technology to connect all parts of their business.
OYO PPT
OYO Rooms is a hotel chain headquartered in Gurgaon, India that operates hotels, homes, and workspaces in Asia, Europe, and America. It has over 23,000 properties across 800 cities in 18 countries. OYO utilizes various marketing strategies like promotions on social media and partnerships with other companies to increase brand awareness and offerings like discounted prices, loyalty programs, and customer feedback systems to improve customer experience. The document provides details on OYO's business model and 7P's of marketing including products, price, place, promotion, people, processes, and physical evidence.
Online budget hotels
The document provides information about online budget hotels in India. It discusses the history of hotel development in India dating back to 1903. It also categorizes hotels into heritage, luxury, budget, and resorts. Key points noted are the current and projected supply and demand for hotel rooms in India. The document reviews rating systems for hotels and provides details about challenges faced by budget hotels. It analyzes major players in the online budget hotel market like Oyo Rooms and Treebo Hotels, comparing their business models, investments, and strategies. SWOT analyses are given for Oyo and Treebo. Consumer preferences and future projections for online hotel bookings in India are also summarized.
Rise of Oyo Rooms
Introduction of Oyo Rooms, Competitor analysis, Challenges & responsibility, Achievements of Oyo Rooms, Analysis report
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Oyo rooms
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OYO Malaysia - World's Fastest Growing Hotel Chain
OYO is the World's Fastest Growing Hotel chain with presence across 500+ cities and currently operating 18,000+ hotels & 450,000+ rooms in Malaysia, India, China, Indonesia, Philippines, Japan, England, Vietnam, Sri Lanka, Saudi Arabia, Dubai and Nepal.
OYO pioneered & revolutionized the fragmented budget hospitality space by enabling standardization of services, amenities and in-room experience. Our focus is to create Quality Living Spaces.
In Malaysia alone, OYO already has a portfolio of 150+ hotels with 6000+ rooms across all major cities such as Kuala Lumpur, Klang Valley, Penang, Perak, Terengganu, Kelantan, Pahang, Malacca, Kota Kinabalu & is actively expanding across the country.
Oyo rooms
Ritesh Agarwal is the founder and CEO of OYO, a hotel chain that began in 2013 with one hotel in Gurgaon. OYO has since expanded to over 15,000 hotels across 250 Indian cities and Malaysia, making it India's largest budget hotel chain. Ritesh started OYO at age 17 after realizing the lack of standardization in budget accommodations while traveling. He pivoted his first company Oravel to focus on offering affordable and standardized hotel rooms under the brand OYO Rooms.
Oyo strategy
This is the presentation on OYO Generic Strategy, which is helpful to understand how the strategy will play an important role in the corporate world, and strategy is treated as an umbrella of the whole business model.
OYO strategy in the Hospitality industry
OYO is a fast growing hotel chain that aims to be the largest by 2023 through a disruptive growth strategy of targeting fragmented budget markets. It renovates hotels to its standards and sells their inventory under its brand name. OYO uses technology like mobile apps and software to optimize prices, occupancy, and audits. It has grown through strategic acquisitions and expanding to new markets by establishing local teams and customizing its approach. Recommendations include focusing on quality services while expanding, increasing market share in destinations, and addressing concerns of predatory pricing.
Oyo
Ritesh Agarwal is the 21-year-old founder and owner of Oyo Rooms, which he started in 2012 after dropping out of college at age 17. Oyo Rooms is India's largest branded hotel network with over 4,500 hotels across 174 cities. It provides affordable, standardized hotel rooms through its app-based booking platform. Ritesh has received several awards for his success in building Oyo Rooms from a single hotel in 2013 to India's largest hotel brand today. The company has raised over $125 million in funding from investors like Lightspeed Venture Partners and Softbank to continue its rapid nationwide expansion.
Presentation of oyo case study
presentation of case study by management students
swot analysis
business canvas
marketing strategy
recommendation
oyo evolution
Oyoroom
Ritesh Agarwal is the 22-year-old founder and CEO of OYO Rooms, which is now India's largest hotel chain with over 20,000 hotels. He started Oravel Stays in 2012 at age 17 to address the lack of standardized budget accommodations in India, and transformed it into OYO Rooms in 2013. OYO Rooms has since received over $850 million in funding and offers affordable, consistent accommodations in over 160 Indian cities. Ritesh is considered one of the youngest and most successful entrepreneurs in India due to his innovative problem-solving approach and strong work ethic.
Swot analysis of oyo rooms
Oyo Rooms has several strengths including standardized rooms and services, a growing network of properties, an innovative founding concept, and affordable prices subsidized by Oyo. However, weaknesses include not owning properties and relying on a co-branding strategy, inconsistent service quality, and tight profit margins. Opportunities for growth include increasing demand for hotel aggregators, a focus on budget accommodations, and more business travelers. Threats include rising competition from other online travel sites and potential safety issues beyond Oyo's control.
OYO Rooms Term Report
Oyo Rooms began as an idea by Ritesh Agarwal to improve standards in India's hotel industry. He started by making improvements to small hotels. This grew into Oyo becoming India's largest hotel network with over 4,500 hotels under its brand. Oyo used technology like its app and machine learning to streamline the booking process and attract more customers. It launched various initiatives like rooms for unmarried couples and women-only hotels. After establishing itself in India, Oyo raised more funding to expand internationally.
Social Media Marketing(SMM) for Oyo
Setting up a social media marketing strategy for brand OYO. Forming a campaign by collecting feedback from different customers and by targeting on Facebook and designing adsets accordingly to be run on all social media platforms of the brand.
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Oyo marketing
OYO Rooms is developing a marketing plan to control losses, increase brand awareness, and strengthen brand positioning. Their objectives are to target young couples/families, millennials, and business travelers. Their marketing approach includes traditional media like TV and digital media like social media, search engine marketing, and influencer marketing. They will measure the impact of campaigns on customer growth, revenue, and perception. Recommendations include increasing app usage, personalizing communications, engagement activities, blog presence, loyalty programs, and video marketing.
Oyo rooms: Business, Strategy and Competition
The presentation will take you through the hospitality business in India and how OYO positioned itself in a unique way. The business plan and communication strategy used is analysed to decode its success formula.
Oyo' story
OYO Rooms is India's largest and fastest growing branded network of budget hotels that provides standardized quality and room service. Founded in 2013 by Ritesh Aggarwal, OYO operates hotels, homes, townhouses, and other accommodations in over 180 Indian cities and internationally. OYO aims to revitalize worn properties and provide consistent, affordable accommodation options to travelers through partnerships with over 5000 brands and 16,000 corporates.
OYO Corporate Presentation
This document provides an overview of OYO Rooms, India's largest branded hotel network. It discusses OYO's rapid growth from 11 rooms in 2013 to over 30,000 rooms across 150 cities. OYO transforms unbranded hotels into consistent, high-quality accommodations through technology, services, and standardized amenities. The presentation outlines OYO's business model, categories of hotels, partnerships with travel agents and corporates, and management team. It promotes the benefits of partnering with OYO to property owners.
Oyo cce1
Ritesh Agarwal is the founder and CEO of OYO Rooms, which he started in 2013. He launched Oravel Stays in 2012 to address issues with budget hotels during his travels. Realizing the problems went beyond availability, he pivoted to launching OYO to standardize services across budget hotels. OYO now has over 65,000 rooms across more than 200 Indian cities and Malaysia. Ritesh was just 23 when he started OYO and has received several awards for his success in building India's largest branded hotel chain.
Oyo Rooms
1. The document discusses how technology alone did not disrupt industries like hotels, but rather issues like limited availability and poor customer service led to disruption.
2. It argues that OYO is not solely responsible for disrupting hotels, and that limitations from hotels as well as pricing options allowed room for disruption.
3. Good customer experiences and being customer-centric are important to prevent disruption, as not focusing on customers poses the biggest threat to businesses.
Oyo rooms
OYO Rooms is an Indian hotel brand that aggregates standardized hotel rooms. It was founded in 2013 by Ritesh Agarwal and allows customers to book rooms starting at 999 INR using their app. As of 2016, OYO had over 7,500 hotels across 220 Indian cities and has expanded to Malaysia. The company aims to provide consistent quality, cleanliness, and amenities at affordable prices using technology to connect all parts of their business.
OYO PPT
OYO Rooms is a hotel chain headquartered in Gurgaon, India that operates hotels, homes, and workspaces in Asia, Europe, and America. It has over 23,000 properties across 800 cities in 18 countries. OYO utilizes various marketing strategies like promotions on social media and partnerships with other companies to increase brand awareness and offerings like discounted prices, loyalty programs, and customer feedback systems to improve customer experience. The document provides details on OYO's business model and 7P's of marketing including products, price, place, promotion, people, processes, and physical evidence.
Online budget hotels
The document provides information about online budget hotels in India. It discusses the history of hotel development in India dating back to 1903. It also categorizes hotels into heritage, luxury, budget, and resorts. Key points noted are the current and projected supply and demand for hotel rooms in India. The document reviews rating systems for hotels and provides details about challenges faced by budget hotels. It analyzes major players in the online budget hotel market like Oyo Rooms and Treebo Hotels, comparing their business models, investments, and strategies. SWOT analyses are given for Oyo and Treebo. Consumer preferences and future projections for online hotel bookings in India are also summarized.
Rise of Oyo Rooms
Introduction of Oyo Rooms, Competitor analysis, Challenges & responsibility, Achievements of Oyo Rooms, Analysis report
OYO Live Project - Workflow & Guidelines
Workflow & Training Guidelines for Students working on OYO's Live Project - Managed by OysterConnect.com
Oyo rooms
OYO Rooms, India - Advertising Campaign : Print ad, Ambient ad, Magazine Ad, Signage, Website Homepage.
OYO Malaysia - World's Fastest Growing Hotel Chain
OYO is the World's Fastest Growing Hotel chain with presence across 500+ cities and currently operating 18,000+ hotels & 450,000+ rooms in Malaysia, India, China, Indonesia, Philippines, Japan, England, Vietnam, Sri Lanka, Saudi Arabia, Dubai and Nepal.
OYO pioneered & revolutionized the fragmented budget hospitality space by enabling standardization of services, amenities and in-room experience. Our focus is to create Quality Living Spaces.
In Malaysia alone, OYO already has a portfolio of 150+ hotels with 6000+ rooms across all major cities such as Kuala Lumpur, Klang Valley, Penang, Perak, Terengganu, Kelantan, Pahang, Malacca, Kota Kinabalu & is actively expanding across the country.
Oyo rooms
Ritesh Agarwal is the founder and CEO of OYO, a hotel chain that began in 2013 with one hotel in Gurgaon. OYO has since expanded to over 15,000 hotels across 250 Indian cities and Malaysia, making it India's largest budget hotel chain. Ritesh started OYO at age 17 after realizing the lack of standardization in budget accommodations while traveling. He pivoted his first company Oravel to focus on offering affordable and standardized hotel rooms under the brand OYO Rooms.
Oyo strategy
This is the presentation on OYO Generic Strategy, which is helpful to understand how the strategy will play an important role in the corporate world, and strategy is treated as an umbrella of the whole business model.
OYO strategy in the Hospitality industry
OYO is a fast growing hotel chain that aims to be the largest by 2023 through a disruptive growth strategy of targeting fragmented budget markets. It renovates hotels to its standards and sells their inventory under its brand name. OYO uses technology like mobile apps and software to optimize prices, occupancy, and audits. It has grown through strategic acquisitions and expanding to new markets by establishing local teams and customizing its approach. Recommendations include focusing on quality services while expanding, increasing market share in destinations, and addressing concerns of predatory pricing.
Oyo
Ritesh Agarwal is the 21-year-old founder and owner of Oyo Rooms, which he started in 2012 after dropping out of college at age 17. Oyo Rooms is India's largest branded hotel network with over 4,500 hotels across 174 cities. It provides affordable, standardized hotel rooms through its app-based booking platform. Ritesh has received several awards for his success in building Oyo Rooms from a single hotel in 2013 to India's largest hotel brand today. The company has raised over $125 million in funding from investors like Lightspeed Venture Partners and Softbank to continue its rapid nationwide expansion.
Presentation of oyo case study
presentation of case study by management students
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business canvas
marketing strategy
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oyo evolution
Oyoroom
Ritesh Agarwal is the 22-year-old founder and CEO of OYO Rooms, which is now India's largest hotel chain with over 20,000 hotels. He started Oravel Stays in 2012 at age 17 to address the lack of standardized budget accommodations in India, and transformed it into OYO Rooms in 2013. OYO Rooms has since received over $850 million in funding and offers affordable, consistent accommodations in over 160 Indian cities. Ritesh is considered one of the youngest and most successful entrepreneurs in India due to his innovative problem-solving approach and strong work ethic.
Swot analysis of oyo rooms
Oyo Rooms has several strengths including standardized rooms and services, a growing network of properties, an innovative founding concept, and affordable prices subsidized by Oyo. However, weaknesses include not owning properties and relying on a co-branding strategy, inconsistent service quality, and tight profit margins. Opportunities for growth include increasing demand for hotel aggregators, a focus on budget accommodations, and more business travelers. Threats include rising competition from other online travel sites and potential safety issues beyond Oyo's control.
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OYO Rooms Term Report
Oyo Rooms began as an idea by Ritesh Agarwal to improve standards in India's hotel industry. He started by making improvements to small hotels. This grew into Oyo becoming India's largest hotel network with over 4,500 hotels under its brand. Oyo used technology like its app and machine learning to streamline the booking process and attract more customers. It launched various initiatives like rooms for unmarried couples and women-only hotels. After establishing itself in India, Oyo raised more funding to expand internationally.
Social Media Marketing(SMM) for Oyo
Setting up a social media marketing strategy for brand OYO. Forming a campaign by collecting feedback from different customers and by targeting on Facebook and designing adsets accordingly to be run on all social media platforms of the brand.
Oyo case study
OYO is a hotel aggregator founded by 19-year old Ritesh Agarwal that partners with hotels to provide standardized, low-cost accommodations. It makes money by collecting fees from partner hotels for services like branding, customer service, and reservations. OYO uses technology and data analytics to improve the customer experience and drive business growth. It has expanded rapidly to become one of the largest hotel chains globally with over 270,000 rooms across 500+ Indian cities.
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Ritesh Agarwal founded OYO Rooms in 2013 to address the lack of affordable and standardized accommodations in India. He started his first company, Oravel Stays, in 2012 which he later transformed into OYO Rooms. OYO Rooms partners with hotel owners to renovate properties and maintain quality standards, booking some rooms in bulk and renting them to customers at lower prices than competitors. This allows both hotel owners and customers to benefit. OYO Rooms has grown rapidly across India and aims to become the largest hotel chain globally by 2023 through continued expansion.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
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• Google now uses AI to generate answers.
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Digital marketing strategy of OYO Rooms
- 2. ABOUT THE BRAND What? Hotel booking service for budget lodging When? 2013 Where? Asia, Europe and America Who? Ritesh Agarwal, CEO Has 450000 listings in India and globally. OYO has expanded its offering to launch OYO Townhouse (mid-market self-operated hotels), OYO Home (short-term rental), corporate executive space SilverKeys, OYO Palette (upper-end leisure resorts category) and long-term rentals OYO Living. 2
- 3. SEO ANALYSIS (1 OF 2) 3
- 4. SEO ANALYSIS (2 OF 2) 4
- 6. 6
- 7. OYO ON INSTAGRAM 113k followers 7 Place your screenshot here
- 8. Place your screenshot here OFFICIAL OYO BLOG 8
- 11. AND SOME MORE 11
- 12. OYO ON YOUTUBE Travel Diaries Weekend Getaways Partner With OYO FriYay Diaries 12 B2B Marketing Influencer MarketingTrending Content
- 14. OYO ON PINTEREST (1k followers, last post saved 3 years ago) 14 Place your screenshot here
- 15. STRATEGIES 15
- 17. campaigns Dubsmash Contest. #AurKyaChahiye videos on Youtube. Father’s day celebration campaign. IPL Final Verbal Combat. Jai Hind was the most successful one that featured Bollywood actor Manoj Bajpai and Raveena Tandon. 17 .
- 18. Trending Hashtags Employer Branding Customer Stories Engaging Content 18
- 19. OYO WIZARD 19
- 21. SUGGESTIONS 21
- 22. Needs to work on SEO techniques. Improve hashtag formula Implement breadcrumb navigation on their website. Online reputation management (Quora, twitter, travel blogs) Building relationship with customers Ads on dating apps (tinder & trulymadly) 22
- 23. Thanks! Any questions? Ayushi Soni Heena Soni Nikita Makkar Shalini Pandey Shaik Yaseen Shareef 23