OYO is an online hotel marketplace founded by Ritesh Agarwal, aiming to standardize budget hotel experiences for travelers. The business model includes partnerships with various companies and emphasizes customer convenience, reliability, and ease of use through mobile and social media channels. Despite facing challenges such as competition and regulatory risks, opportunities for growth exist in the tourism sector, prompting recommendations for strategic collaborations and agency expansions.

1. -CREATING
EFFECTIVE SPACES
CMTP Presentation by-
• Akanksha Badhoriya
• Samriddhi Ambadkar
• Kaushik Dubey
• Deepesh Vaswani
• Ansar
• Mansi Keer
• Himanshu Sirmoriya

2. WHAT IS OYO?
It is an online hotel room market place that
provides reliable and quality budget rooms.

3. 1. HOW IT CAME INTO EXISTENCE AND
WHO WAS THERE BEHIND ITS
CURATION?
The boy behind the idea Of OYO. Ritesh
Agarwal
who belongs to a small town of Odisha.

4. BUSINESS MODEL CANVAS
1. PAYTM
2. GOOGLE FOR
QUICK SIGN UP
3. GOOGLE FOR
MAPS
4. MYNTRA
• KEY PARTNERS • KEY ACTIVITIES
1. App creation
2. Club promotion
3. Advertising
4. App
maintenance
5. Creating
community by
inviting friends
get people to
sign up.
6. Membership fee
• VALUE PROPOSITION
1. Convenience-user can
explore list of events in
just one click.
2. Speed-quick navigation
& Personalized result.
3. Design –Modern and
adaptative.
4. Reliability-customer
Confidentiality is utmost
priority.
5. Simplicity-customer
friendly and no overflow
of information.

5. • Customer relationship • Customer segments • Key resources
1. Advertisment and
social media.
2. Sharing of events
with app community.
3. By proving
accessibility and
reliability.
1. People who love to
travel and explore
Different cities.
2. Middle class Indians.
3. Bars, hotels, club
owners and even
organisers.
1. Skilled oyo
employees
2. Powerful and easy
mobile application
3. Large data base of
users and clients.
4. Plethora of internet
users.

6. • CHANNELS
1. Mobile
application
2. Website
3. Social
media-
Instagram,
facebook
4. blog
• REVENUE STREAM
1. Advertising
2. Consulting
3. Sponser & partnership
• COST
STRUCTURE
1. Staff who work for the
app.
2. Marketing and sales-
sponser post on social
media.
3. Application
development and
maintaince.
4. Business consulting.

7. INDIAN HOTEL INDUSTRY
• UNORGANISED SEGMENT-BASIC ROOM, LOW STAFF RATIO, AND LIMITED ROOM SERVICES.
INDIAN HOTEL INDUSTRY COMPROMISED OF THREE
SEGMENT
• ORGANIZED SEGMENT-CONSITING OF BRANDED HOTELS WITH STAR RATING OF 3 AND ABOVE.
• VARIOUS TYPES OF NEW AGE PLAYER THAT LEVERAGED TECHNOLOGY TO MANAGE DEMAND AND
SUPPLY.

9. WHAT MADE AGARWAL
TO LAUNCH OYO?
•Was it a right step taken by Agarwal?

10.  First venture - At the age of 17, Oravel a home stay model inspired by
Airbnb.
Trust issues instilled in the mind of middle class Indian.
 Problem that Ritesh noticed -
•Hotels were not standardized.
•Complete lack of Predictability.
•And people are not getting what they see at online pictures.
How he grab the opportunity…?
•By providing budget segment hotel rooms with standardized facility.

12. EVOLUTION OF OYO
 OYO ROOMS
OYO FLAGSHIP
OYO TOWNHOUSE

13. OYO ASSEST
MANAGEMENT
• LAUNCH OF OYO ASSET MANAGEMENT
• OAM : TURNING UNMONETISED REAL ESTATE
INTO MODERN HOTELS
• LAUNCH OF OYO HOMES UNDER OAM
• OAM BUSSINEES MODEL.

14. STRENGTH
1-
Standardisation
2-Business
model
3-Cost effective
marketing
startegy
WEAKNESSES
1-Lack of experience
2-Tight margins
3-No celebrity
endorsement.
4-Partial inventory
OPPORTUITIES
1-Huge demand
2-Changing
customer preference
3-Tourism &
travelling industries
growth
THREATS
1-Change of
government policies
2-Competitors
3-Safety of customer
4-Recent slowdown
S
W
O
T

15. RECOMMENDATION
1) OYO CAN COLLABORATE WITH INTERNATIONAL AIRLINES.
2)OYO SHOULD TIE-UP WITH TOURIST SITE.
3)OYO CAN OPEN THEIR OWN TRAVELLING AGENCY.