Hotel nikko saigon ecommerce

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Training about Facebook and Twitter. How do they work and what will we do with them?

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Hotel nikko saigon ecommerce

  1. 1. Hotel Nikko Saigon Ecommerce Facebook & Twitter
  2. 2. Facebook – How it looks like
  3. 3. Facebook – The Fact Source: digitalsurgeons.com
  4. 4. How Facebook works Friend follow up
  5. 5. How Fanpage works Page’s message display fan’s “New Feed” Fan page View page’s message on fan’s profile View friend actions with page on own new feed Friend Friend
  6. 6. Strategies <ul><li>Spread our brand. </li></ul>Recruit viewer. Potential Guest Conversion Loyalty Guest Conversion Take care loyalty guest Booked
  7. 7. Spread our brand Spread out our brand Invite friend Send message Discuss on relevant topics Purpose Action Result User see our brand
  8. 8. Recruitment Convert view to fan Attractive welcome Promotion, Event, Photos Relevant Articles Purpose Action Result LIKE  Fan
  9. 9. Potential Guest Conversion Convert fan to booked guest Attractive Promotion, Benefit Booking on Facebook Purpose Action Result Fan  BOOKED
  10. 10. Loyalty Guest Conversion Convert booked guest to loyalty guest Attractive Promotion, Benefit Booking on Facebook Purpose Action Result BOOKED  LOYALTY Review, Quick Respond Listening
  11. 11. Twitter – How it looks like Nikko saigon Hotel nikko saigon Nikko saigon Hotel nikko saigon ….. What are they talk about us? On Twitter Following them
  12. 12. Twitter – How it looks like 25% discount. Japanese restaurant: Opening at 18 Dev Social Media Meeting at Nikko Saigon What happen at hotel nikko saigon On Twitter Following us What happen at hotel nikko saigon What happen at hotel nikko saigon
  13. 13. Twitter – The Fact Source: digitalsurgeons.com
  14. 14. Strategies <ul><li>Spread our brand. </li></ul>Recruit follower. Potential Guest Conversion Loyalty Guest Conversion Take care loyalty guest Booked
  15. 15. Spread our brand Spread out our brand Following relevant user (travel, hotel, resort,…) Retweet relevant tweet Purpose Action Result User see our brand
  16. 16. Recruitment Convert view to fan Send “Thank message” Promotion, Event, Photos Relevant Tweet Purpose Action Result LIKE  Fan
  17. 17. Potential Guest Conversion Convert fan to booked guest Attractive Promotion, Benefit Booking link to Synxis Purpose Action Result Fan  BOOKED
  18. 18. Loyalty Guest Conversion Convert booked guest to loyalty guest Attractive Promotion, Benefit Booking link to Synxis Purpose Action Result BOOKED  LOYALTY Review, Quick Respond Listening

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