Biggby Coffee
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The document outlines a marketing campaign for Biggby Coffee to run in December. The objectives are to drive traffic to locations using promotional holiday drinks and increase brand awareness. The target audience is coffee drinkers ages 20-45 familiar with Biggby. The campaign will use social media platforms like Facebook, Twitter, and Instagram to promote holiday drinks, as well as create a mobile app and Pinterest contest. The total budget is $15,000 to increase sales and brand awareness through social media and new promotional drinks.
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This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
HipSocialMediaFunSize smaller
The Citizens Bank ran a two-week iPad Mini contest on Facebook to promote their new responsive online banking platform. Participants had to like the bank's Facebook page and register online to enter. The contest resulted in over 675,000 entries and attracted 3,680 new Facebook likes. Through targeted Facebook ads and boosted posts, the bank was able to dramatically increase their Facebook reach and fan base from 2,200 to 5,900 fans, a 270% increase. The Halloween theme of the contest helped associate positive feelings from childhood with the bank's brand.
Top 11 CPG Marketing Campaigns
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
Arby's Marketing Planning
The document discusses Arby's goals to expand its business and brand recognition through various social media and marketing proposals, including creating social media pages and ads, running a blogging platform, continuing its partnership with "No Kid Hungry" for social good, and developing a mobile app. It also provides details on the proposed budgets and timelines for these different initiatives and suggests metrics for measuring their success.
Arby's marketing planning
The document discusses Arby's goals to expand its business and brand recognition through various social media and marketing proposals, including creating social media pages and ads, blogging to share brand stories, continuing its social cause marketing campaign with No Kid Hungry, and developing a mobile app. It also provides budgets and timelines for these proposed initiatives and discusses measuring their success based on coupon usage and family visits.
Social portfolio
Tyler Barnes is a highly motivated marketer who has 5 years of social media experience managing accounts for businesses and organizations. He presents a proposed social media strategy for Houlihan's that focuses on building identity, community, trust, retention, and reward through tactics like blogging, videos, promotions, and community engagement over a one-year period. Tyler emphasizes his skills in social media management, communication, and technical capabilities.
Check out my portfolio ;)
Here's a little sample of my work. I am proud of every project I have been involved with so now I would like to share this with you. Contact me if you are interested on exchanging experiences or maybe working together!
Holiday Campaign Lookbook | 12 Holiday Marketing Campaign Ideas
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
Papa john’s pizza
Papa John's Pizza aims to market to college students through social media and location-based apps on smartphones. Their goals are to generate more website traffic and orders through a Google AdWords campaign, penetrate the college food market, and be more interactive through social media and Foursquare. Challenges include competition from other pizza places near colleges and seasonal fluctuations when students are not on campus. Their strategy involves social media promotion, contests and sweepstakes, location-based apps, blogging, SEO, and a $50,000 budget pulsed throughout the year.
Ilyan.com portfolio
The document provides examples of integrated marketing campaigns and social media strategies. One campaign used surveys and tailored messaging on Facebook to introduce a new line of pans. Another campaign engaged potential customers through a celebrity event on social media and then retargeted the audience for sales. A third campaign achieved a "top of mind" brand status through a user-generated content campaign and precision retargeting on Google and Facebook.
KitsKitchen Marketing Strategy
This document outlines a digital marketing strategy for Kitskitchen, which makes soups in BC. The goals are to reach 10,000 Instagram followers by November 2016 and increase monthly "Where to Buy" page visits to 5,000. A social media audit found inconsistencies that could be improved. The strategy involves optimizing Instagram content, creating a content calendar, improving Facebook posts, using Pinterest and email marketing. Website improvements are also recommended like adding social media icons and changing the "Where to Buy" page to a map.
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Biggby Coffee
- 2. Campaign Objective 1. Drive traffic to Biggby locations using holiday and promotional drinks as an incentive. 2. Increase awareness towards the brand.
- 3. Target Audience Men and Women 20-45 Coffee Drinkers People familiar with Biggby Coffee who will spread the word to others.
- 4. Time Frame This campaign will run the month of December during the busy holiday time.
- 5. Social Media Facebook Create a page with promotional drinks. Twitter Re-tweet and mention users of Biggby coffee. Instagram Promote the different drinks using pictures. Blogs Gain awareness of the brand.
- 6. Pinterest Contest Create a Pinterest board of your favorite holiday drinks, food, and recipesto win a free Biggby holiday drink of your choice.
- 7. Biggby SEO Sample Ad: Tis the Season for Biggby Coffee Get Your Holiday Drink Now Deals Starting up to 30% off New Keywords: Biggby Coffee Biggby Promotional drinks Best Coffee Places Biggby Holiday Drinks Warm Drinks
- 8. B-Mobile App Create a mobile app solely for offering coupons and holiday deals. Users will have the ability to access the B Happy Lounge in this app.
- 9. Budget $15,000/ 1 Month $10,000 Social Media Facebook, Twitter, Instagram, Pinterest Contest Google AdWords $5,000 Mobile App
- 10. Summary There will be an increase in sales with an increase in knowledge about Bibbgy’s holiday drinks. Promoting holiday drinks in December will allow excitement for the new drinks. Using social media will allow an increase in brand awareness.