Digital Marketing Initiatives
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Digital Marketing Initiatives & Campaigns ranging from web campaigns to digital events and mobile marketing
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![WWBMO MYR FY11 BMO Connection
1 <Greece>
[Business/Internal Use]
Digital Marketing Initiatives
Digital Events & Webcasts
Social Media
Web Campaigns & Home Page Takeovers
Mobile Marketing
Newsletters CYs: 2010, 2011](https://image.slidesharecdn.com/digitalmarketinginitiatives-210712111856/85/Digital-Marketing-Initiatives-1-320.jpg)
![WWBMO MYR FY11 BMO Connection
2 <Greece>
[Business/Internal Use]
Digital Events & Webcasts
Number of target audience reached was quadrupled](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Brief alter broadcast the supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
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Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
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Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
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Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
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Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
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Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn
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Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Digital marketin1.docx
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Introduction To Online Media Planning And Buying
The document provides an overview of online media planning and buying. It discusses the growth of the online advertising market and different types of online advertising formats and channels. Key points covered include the increasing proportion of online adspend, the importance of accountability in online marketing, and how to effectively use paid search, display advertising, social media, and other digital channels.
Introduction to online advertising
The document provides an agenda and overview for a training session on online media planning and buying. It discusses the presenter's experience, the current state of the UK online advertising market, different types of online advertising solutions, and how to measure success. Key points covered include the growth of the UK online ad market to over £3 billion in 2008, with display, search, and classifieds being the largest segments. The document also outlines the roles of media agencies and creative agencies in developing online strategies.
Dani gau march 11
This document discusses online advertising opportunities in Northern Ireland. It provides statistics on internet usage and the online advertising market in Northern Ireland. 70% of adults in Northern Ireland are online and the value of the online advertising market, including search, is £9.5 million. The document discusses popular online devices and trends, as well as the benefits of online advertising including increased visitors, sales, and brand awareness. It provides an overview of display advertising formats and alternative online solutions such as dedicated emails, site sponsorships, and apps. Finally, it discusses ad serving, monitoring, reporting and future opportunities in digital advertising in Northern Ireland.
MLA203 Media Landscape.docx
The document discusses the changing media landscape and the rise of digital media. It notes that most companies now use digital channels like social media for advertising due to the large number of online users. The document then covers digital marketing in more detail, explaining the techniques used and how digital media allows companies to better track campaign performance. It also discusses the costs, opportunities, and challenges of digital media advertising for companies. Several Australian company case studies are presented that demonstrate how digital marketing can increase sales and expand business.
Seeketing general
1. Seeketing uses technology financed by CDTI to analyze mobile consumer behavior and provide better advertising ROI through cross-media and cross-screen advertising solutions.
2. The company seeks to profile individual users through collecting data from multiple online and offline interactions across screens to provide tools analyzing business outcomes and improving sales.
3. Seeketing's team is led by a CEO with a PhD and includes experts in models of advertising effectiveness, operations, technology, and partnerships with agencies and advertisers to deploy their solutions.
Internet Marketing Cases, Japan, 2014
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
Advertising
This document discusses different types of advertising and their history and impact. It introduces advertising as an important success factor in the economy, provides a brief history of advertising, and notes the large number of jobs it creates both directly and indirectly. The document then outlines some of the most common traditional advertising types like TV, newspaper, and direct mailing before exploring digital advertising options online and on social networks as well as physical advertising methods using print and mobile billboards. It concludes with questions for discussion around the effectiveness of direct mailing today and the conversion rates of social media advertising compared to other types.
Middle East Advertising Technology Industry Report
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Digital marketin1.docx
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Digital marketin1.docx
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Social Media for Investment Attraction: Seizing the Opportunity
Social Media for Investment Attraction: Seizing the OpportunitySaskatchewan Economic Development Association SEDA
The document summarizes a webinar about using social media for investment attraction and economic development. It discusses how social media is impacting businesses and the economy. It provides statistics on key social media platforms and outlines best practices for using tools like blogs, Facebook, Twitter, LinkedIn and YouTube to engage stakeholders and promote regions. The webinar also discusses developing a social media strategy with clear branding, defining target audiences, and creating a content plan.[Infographic] World Cup 2014 & TV tracking: How can you measure “drive-to-web”?
Check out this infographic for key stats and factors at play, and the basics and benefits of TV Tracking by AT Internet.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
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Digital Marketing Initiatives
- 1. WWBMO MYR FY11 BMO Connection 1 <Greece> [Business/Internal Use] Digital Marketing Initiatives Digital Events & Webcasts Social Media Web Campaigns & Home Page Takeovers Mobile Marketing Newsletters CYs: 2010, 2011
- 2. WWBMO MYR FY11 BMO Connection 2 <Greece> [Business/Internal Use] Digital Events & Webcasts Number of target audience reached was quadrupled
- 3. WWBMO MYR FY11 BMO Connection 3 <Greece> [Business/Internal Use] 3 groups (1 corporate & 2 product) A total of more than 5.000 contacts Time Period: 2010 – 2011
- 4. WWBMO MYR FY11 BMO Connection 4 <Greece> [Business/Internal Use] Web Campaigns & Homepage Takeovers A total of more than 42.000.000 impressions
- 5. WWBMO MYR FY11 BMO Connection 5 <Greece> [Business/Internal Use] Internet Explorer 9 Mobile Marketing Campaign
- 6. WWBMO MYR FY11 BMO Connection 6 <Greece> [Business/Internal Use] 6 newsletters addressing customers and partners, reaching 15.000 unique recipients Newsletters