This document discusses digital metrics and measurement. It provides an overview of basic website metrics like page views, visits, and unique visitors. It also discusses challenges with tracking users accurately across devices. Attribution models and measuring different aspects of the customer journey like awareness, engagement, and action are covered. The importance of search and social media data is discussed.
ADMA Digital Certificate: Analyse to optimiseDatalicious
Datalicious is a 360 data agency founded in 2007 that specializes in web analytics and digital marketing. It combines analysts and developers to make data accessible and actionable in order to drive smart, data-driven marketing. Datalicious works with clients across industries to optimize campaigns through metrics like media attribution, testing, and targeting to increase metrics like awareness, interest, desire, action, and satisfaction.
The document discusses the importance of coordinating data-driven marketing efforts across online and offline channels to increase customer retention and drive revenue increases of 10-20%. It emphasizes combining customer data from various sources, such as web analytics, transactions, and third-party data, and using that data to develop targeted messaging to customers at different stages in their journey. Proper testing and refinement of content is key to an effective targeting strategy.
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Datalicious is a data analytics company founded in 2007 that helps clients optimize their marketing efforts through multi-channel media attribution data and analysis. They work with clients across industries to de-duplicate data across channels, test different attribution models, and provide insights into factors like indirect display impact and the full path to purchase in order to improve targeting, increase relevance, and optimize channel mix.
ADMA Forum: Eliminating Waste & Increasing Relevance through TargetingDatalicious
This document discusses how companies can use data-driven marketing to reduce waste and increase relevance through targeting customers. It explains that coordinating a customer's experience across channels using data could increase company revenue by 10-20%. It also outlines how combining data from various online and offline sources, as well as customer transactions, behaviors and profiles, can provide insights to better target customers. High-quality content is also key to effective targeting.
This document provides an overview of a short course on data, measurement, and return on investment (ROI). The two-day course covers basic and advanced analytics. Day 1 focuses on defining metrics frameworks, finding and developing the right data sources, and hands-on exercises. Day 2 covers campaign flow, media attribution, reducing media waste, and more exercises. Upon completion, participants will be able to define metrics frameworks, incorporate analytics into planning, interpret reports, optimize beyond media buys, and demonstrate value. The document provides examples of metrics, frameworks, data sources, and exercises for attendees to practice analytics concepts.
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This document discusses best practices for developing an effective metrics framework for data-driven marketing. It covers defining the right metrics to measure performance at different levels, from reach to engagement to conversion. The document also discusses establishing an appropriate conversion funnel and breakdowns, identifying relevant data sources, and addressing issues like duplication across channels. The goal is to provide a holistic yet actionable view of marketing performance through meaningful metrics and analytics.
ADMA Digital Certificate: Analyse to optimiseDatalicious
Datalicious is a 360 data agency founded in 2007 that specializes in web analytics and digital marketing. It combines analysts and developers to make data accessible and actionable in order to drive smart, data-driven marketing. Datalicious works with clients across industries to optimize campaigns through metrics like media attribution, testing, and targeting to increase metrics like awareness, interest, desire, action, and satisfaction.
The document discusses the importance of coordinating data-driven marketing efforts across online and offline channels to increase customer retention and drive revenue increases of 10-20%. It emphasizes combining customer data from various sources, such as web analytics, transactions, and third-party data, and using that data to develop targeted messaging to customers at different stages in their journey. Proper testing and refinement of content is key to an effective targeting strategy.
The document discusses how to generate insights from data and take action. It provides examples of data sources and platforms for capturing data. Generating insights requires defining appropriate metrics frameworks and combining different data sets. Various tools and techniques for attribution modeling are presented to help determine how to optimize marketing channels and increase ROI. The key is to use data and insights to inform targeted testing and drive media, targeting, and testing strategies.
Mediamind Roadshow: The Media Data InfusionDatalicious
Datalicious is a data analytics company founded in 2007 that helps clients optimize their marketing efforts through multi-channel media attribution data and analysis. They work with clients across industries to de-duplicate data across channels, test different attribution models, and provide insights into factors like indirect display impact and the full path to purchase in order to improve targeting, increase relevance, and optimize channel mix.
ADMA Forum: Eliminating Waste & Increasing Relevance through TargetingDatalicious
This document discusses how companies can use data-driven marketing to reduce waste and increase relevance through targeting customers. It explains that coordinating a customer's experience across channels using data could increase company revenue by 10-20%. It also outlines how combining data from various online and offline sources, as well as customer transactions, behaviors and profiles, can provide insights to better target customers. High-quality content is also key to effective targeting.
This document provides an overview of a short course on data, measurement, and return on investment (ROI). The two-day course covers basic and advanced analytics. Day 1 focuses on defining metrics frameworks, finding and developing the right data sources, and hands-on exercises. Day 2 covers campaign flow, media attribution, reducing media waste, and more exercises. Upon completion, participants will be able to define metrics frameworks, incorporate analytics into planning, interpret reports, optimize beyond media buys, and demonstrate value. The document provides examples of metrics, frameworks, data sources, and exercises for attendees to practice analytics concepts.
The document discusses multi-channel analytics and metrics. It provides an overview of Datalicious, a company that offers data services including data collection, analytics, insights, and campaigns. The workshop covers metrics frameworks, media attribution, channel integration, and re-marketing. Standardized roll-up metrics are proposed to measure people reached, engaged, converted, and delighted across marketing channels. Context is important when interpreting metrics like providing details on the type of campaign or customers.
This document discusses best practices for developing an effective metrics framework for data-driven marketing. It covers defining the right metrics to measure performance at different levels, from reach to engagement to conversion. The document also discusses establishing an appropriate conversion funnel and breakdowns, identifying relevant data sources, and addressing issues like duplication across channels. The goal is to provide a holistic yet actionable view of marketing performance through meaningful metrics and analytics.
Analyze to Optimize - ADMA Digital CertificateDatalicious
The document discusses various topics related to marketing analytics and campaign tracking. It provides information on Datalicious's history and services, which include helping clients optimize their marketing efforts through data-driven insights. Various marketing metrics and formulas are defined, including ways to measure awareness, interest, desire, action, and satisfaction across different channels like search, social media, and websites. The importance of attribution and de-duplicating conversions across channels is also emphasized.
Aprimo/Omniture breakfast seminar on data driven marketing and effective cros...Datalicious
This document discusses how data-driven marketing can increase campaign response rates through targeted digital advertising. It provides examples of how combining different data sources, such as website behavior data and customer profile information, allows for more precise targeting of customers. Integrating data from online and offline activities across channels is also recommended to improve coordination of the consumer experience. Case studies demonstrate how affinity targeting based on interests can significantly boost response rates.
Aprimo Omniture Webex: Data Driven MarketingDatalicious
Datalicious is a data analytics company founded in 2007 that helps other companies improve their digital marketing efforts through data-driven targeting and personalization. They analyze customer data from various online and offline sources to develop targeted messaging and content for different customer segments across multiple marketing channels. Their services include improving media attribution, optimizing ad spend, testing variations, and increasing campaign response rates by up to 20% through coordinated multi-channel marketing personalized for each customer.
ADMA Digital Council: Digital Direct MarketingDatalicious
The document discusses digital direct marketing and targeting approaches. It provides an overview of targeting basics, applications, approaches, options and attribution. It also discusses targeting technology, including off-site and on-site providers, as well as integration options and limitations. Finally, it covers targeting management strategies around developing a strategy, defining segments, and ongoing processes.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
This document discusses using data to gain insights and take action. It highlights the importance of tracking customers across online and offline channels to understand their full journey. Proper tracking and measurement of campaigns, customer behavior and conversions is needed to optimize efforts. The goal is to turn data into meaningful insights that drive business decisions and improved performance.
The Omniture SearchCenter and SiteCatalyst platform provides advanced analytics for more effective search campaign management and optimization. It features a conversion funnel model that tracks customer journeys from initial interactions to final purchases across multiple channels. The platform also offers additional success metrics, reduced code maintenance, de-duplication of traffic sources, various success attribution models, and campaign stacking. Advanced analysis allows breakdown of campaign data by other website factors like location, products, and customer demographics.
This document provides an overview of a workshop from Datalicious on turning data into actionable insights. The workshop covers establishing a metrics framework to measure reach, engagement, conversion and satisfaction. It also discusses optimizing the marketing funnel by combining different data sources to better target customers. Additional topics include testing and optimization, measuring success and establishing an organizational structure for data analytics.
The document discusses trends in online display advertising between 2001-2009. It notes that click-through rates for display ads have declined significantly over time. Several analyses are presented on how different industries, companies, and types of ads performed during this period. The document advocates measuring advertising effectiveness in new ways beyond just impressions, and focusing on creative quality and actual business outcomes.
The document provides an overview of an advanced analytics training course offered by Datalicious. Key points:
- Datalicious was founded in 2007 and offers data analytics services across data platforms, insights/reporting, and applications.
- The 2-day training course covers basic and advanced analytics including defining metrics frameworks, data sources, campaign flow, media attribution, and testing/optimization.
- Participants will learn skills like incorporating analytics into planning, identifying data gaps, and showing the value of digital media.
- Hands-on exercises are included using tools like Google Analytics, Omniture, and social media platforms.
1) The document discusses how to effectively allocate media budgets across different channels like TV, print, online, direct mail, etc.
2) It notes several key issues that prevent accurately measuring the return on media investment (ROMI) from different channels, such as lack of baselines, conflicting figures, and attributing profits.
3) The document emphasizes that de-duplication of conversions and full purchase path tracking across channels are necessary to properly analyze the ROMI and influence of different media.
Data now drives digital strategy and decisions must be based on analytics from online consumer behavior. Effective metrics and ROI are sought from digital media. Multiple channels work together with different impact on conversions. Dynamic adaptation of campaigns based on data is key to meeting business objectives and KPIs.
Directgov Home and Community Franchise - Sheenagh ReynoldsSocitm
- Directgov is the second most visited UK government website and users rate it as up-to-date and a trusted source of information more than other popular websites like eBay and Amazon.
- Directgov sees over 26 million visits per month and 8 out of 10 visitors would recommend it.
- 79% of users rate Directgov's services and information as good or very good.
This document profiles Sean Burton, the Director of Measurement at Analytic. It provides details about Sean's background including 15 years of experience in eLearning, content management, interaction design, product management, web analytics, and data visualization. It also lists some of the brands Sean has worked with, which come from financial, telecommunications, gaming, and retail sectors. The document advocates for measuring the customer experience using a blend of data, technology, and psychology to improve business value.
Analytics is an overused term. This webinar shows how BI, web analytics, data mining and predictive analytics all have a role but all need a focus on decisions - especially operational decisions - to maximize their value. Webinar recording available here: http://decisionmanagement.omnovia.com/archives/64147
The document discusses a networking event on building up website take-up. It provides an agenda for presentations on working with DirectGov, minimizing visit failure and maximizing satisfaction, and achieving success with online school services. Additional presentations will cover developing customer access strategies and sharing best practices for election results. The event will conclude with improvements for the website take-up service. Standard templates are proposed to help councils report key website statistics and metrics to senior management.
XWEBSEO provides internet marketing services such as SEO, SEM, and PPC to help businesses tap into online marketing channels. Their mission is to connect clients globally through harnessing the power of the internet. They offer various plans priced from $750 to $10,000 per month that include keywords, articles, press releases, and social bookmarking. Contact information is provided for clients to get started on an effective internet marketing campaign.
Botify commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment enterprise companies can experience by using the Botify platform.
At Datalicious, we don’t just pick a model. We calculate a custom weighted model for every client based on their own data using regression analysis. By tracking all paths, successful and unsuccessful ones, and comparing the two, we can determine whether one channel is more likely to influence conversions over another. And this can make a huge difference in your investment return.
What you end up with is a media attribution model that is more accurate and flexible than any out of the box media attribution model could ever hope for.
Whilst we’ve only touched on a few of the pitfalls of using a simplified, out of the box attribution model, below are 10 pitfalls you can avoid by choosing to customise your media attribution.
Datalicious was founded in 2006 to provide data-driven marketing services using a combination of analysts and developers. They help clients make sense of digital data through platforms that collect, process, and report on data to provide insights that can be applied to marketing automation and optimization. Accurately measuring unique visitors and attributing their actions across devices and locations remains a challenge that Datalicious addresses through techniques like multiplying identification points.
The document discusses how the underwater sculpture MOUA is a piece of art that communicates the importance of research, coral reefs, and how art, science, and humanity can come together to protect reefs. It also discusses strategies for promoting behavioral change to protect reefs, such as highlighting gaps between thoughts and actions, posing questions rather than statements, and asking people to make small, daily changes.
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This document discusses three frontiers of innovation in attribution: 1) expanding purchase path and identity management, 2) improving modeling and credit allocation techniques, and 3) taking action based on insights. It focuses on Equifax's ability to track individuals across channels and devices to better attribute touchpoints. Advanced modeling like hidden Markov models is highlighted as most effective for understanding consumer journeys. The value of Equifax's financial data for segmentation and targeting high ROI audiences is also emphasized.
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This document discusses how data-driven marketing can increase campaign response rates through targeted digital advertising. It provides examples of how combining different data sources, such as website behavior data and customer profile information, allows for more precise targeting of customers. Integrating data from online and offline activities across channels is also recommended to improve coordination of the consumer experience. Case studies demonstrate how affinity targeting based on interests can significantly boost response rates.
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The document discusses digital direct marketing and targeting approaches. It provides an overview of targeting basics, applications, approaches, options and attribution. It also discusses targeting technology, including off-site and on-site providers, as well as integration options and limitations. Finally, it covers targeting management strategies around developing a strategy, defining segments, and ongoing processes.
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This document discusses using data to gain insights and take action. It highlights the importance of tracking customers across online and offline channels to understand their full journey. Proper tracking and measurement of campaigns, customer behavior and conversions is needed to optimize efforts. The goal is to turn data into meaningful insights that drive business decisions and improved performance.
The Omniture SearchCenter and SiteCatalyst platform provides advanced analytics for more effective search campaign management and optimization. It features a conversion funnel model that tracks customer journeys from initial interactions to final purchases across multiple channels. The platform also offers additional success metrics, reduced code maintenance, de-duplication of traffic sources, various success attribution models, and campaign stacking. Advanced analysis allows breakdown of campaign data by other website factors like location, products, and customer demographics.
This document provides an overview of a workshop from Datalicious on turning data into actionable insights. The workshop covers establishing a metrics framework to measure reach, engagement, conversion and satisfaction. It also discusses optimizing the marketing funnel by combining different data sources to better target customers. Additional topics include testing and optimization, measuring success and establishing an organizational structure for data analytics.
The document discusses trends in online display advertising between 2001-2009. It notes that click-through rates for display ads have declined significantly over time. Several analyses are presented on how different industries, companies, and types of ads performed during this period. The document advocates measuring advertising effectiveness in new ways beyond just impressions, and focusing on creative quality and actual business outcomes.
The document provides an overview of an advanced analytics training course offered by Datalicious. Key points:
- Datalicious was founded in 2007 and offers data analytics services across data platforms, insights/reporting, and applications.
- The 2-day training course covers basic and advanced analytics including defining metrics frameworks, data sources, campaign flow, media attribution, and testing/optimization.
- Participants will learn skills like incorporating analytics into planning, identifying data gaps, and showing the value of digital media.
- Hands-on exercises are included using tools like Google Analytics, Omniture, and social media platforms.
1) The document discusses how to effectively allocate media budgets across different channels like TV, print, online, direct mail, etc.
2) It notes several key issues that prevent accurately measuring the return on media investment (ROMI) from different channels, such as lack of baselines, conflicting figures, and attributing profits.
3) The document emphasizes that de-duplication of conversions and full purchase path tracking across channels are necessary to properly analyze the ROMI and influence of different media.
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- Directgov sees over 26 million visits per month and 8 out of 10 visitors would recommend it.
- 79% of users rate Directgov's services and information as good or very good.
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What you end up with is a media attribution model that is more accurate and flexible than any out of the box media attribution model could ever hope for.
Whilst we’ve only touched on a few of the pitfalls of using a simplified, out of the box attribution model, below are 10 pitfalls you can avoid by choosing to customise your media attribution.
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In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.