Digital Marketing in Ghana
•
0 likes•36 views
How to effectively start and market your business with a whooping digital campaign in Ghana with some relevant business examples.
Report
Share
Report
Share
Download to read offline
Recommended
Online digital marketing notes
This document provides an introduction to online marketing. It begins by outlining key statistics about internet usage in Ghana. It then discusses the new digital consumer and company, highlighting characteristics like being connected, mobile, and socially networked. The document defines online marketing and lists several common digital marketing channels: search engine optimization/marketing, digital display advertising, social media marketing, mobile marketing, email marketing, content marketing/blogging, and web analytics. For each channel, one or two key points are provided. The document concludes by outlining a 10 step process for achieving great results in digital marketing, including understanding the market and audience, selecting channels, developing quality content, communication, engagement, promotions, budgeting, and measuring results.
Digital Marketing- Shaping the future of Admissions & Winning Trust of Studen...
Digital Marketing- Shaping the future of Admissions & Winning Trust of Studen...Obbserv Online Services Pvt. Ltd.
This document discusses how digital marketing can shape the future of admissions and build trust with students and parents. It outlines key metrics and strategies for schools to develop an effective digital presence and identity, including creating stakeholder profiles, optimizing growth, leveraging influencers, and tracking metrics. Specific dos and don'ts are provided, such as generating engaging content while avoiding black hat tactics or mass mailing. The overall message is that digital marketing empowers schools to personalize outreach and scale efforts by leveraging platforms like mobile apps, Google, Facebook, and WhatsApp.Point of View Slideshare
The document discusses digital marketing and how it uses online activities and channels like social media, mobile marketing, and digital assets to excite, educate, and engage customers. The goals of digital marketing are to build excitement through promotions and loyalty programs, educate customers through calls to action and visual content, and provide experiences like free trials and testimonials. Engagement tactics include blogging, social media posts, and hashtags. The 7C framework outlines core goals, context, content, community, communication, commerce, and connection in online marketing. Social media engagement relies on information, connections, networks, timeliness, and being dynamic. Mobile app motivations include self-expression, discovery, accomplishing tasks, shopping, socializing, and
Enterprise 2.0 Harnessing Social Media
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social Media Marketing for the Architectural Industry
This document provides an overview of social media marketing. It discusses how social media usage has grown faster than email usage. Popular social networks like Facebook, Twitter, and LinkedIn are outlined. Social media marketing is defined as using social networks to share company information, interact with customers, and spread word about new products and events. Reasons why social media is important for marketing are given. A six step plan for a successful social media program is then outlined, including having a plan, leveraging relevant networks, starting a blog, advertising social networks, promoting through social networks, and staying engaged. Examples of architecture firms using social media are also provided. The document concludes with discussing getting started with social media marketing.
Social media - How it fits into your customer marketing and retention strategy
This document summarizes a webinar on how social media fits into customer marketing and retention strategies. It was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. The webinar covered defining social media and its importance, engaging the right forms of word-of-mouth marketing at the right times and places, dos and don'ts of social media communications, and successfully organizing a customer-centric social media plan.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
Top 10 Buzzwords that changed traditional marketing world this year - Basic ...
If you are into Sales and Marketing then this "Basic Foundation Course on Digital Marketing - Top 10 Buzzwords that changed traditional marketing world" will help you to understand digital marketing.
Recommended
Online digital marketing notes
This document provides an introduction to online marketing. It begins by outlining key statistics about internet usage in Ghana. It then discusses the new digital consumer and company, highlighting characteristics like being connected, mobile, and socially networked. The document defines online marketing and lists several common digital marketing channels: search engine optimization/marketing, digital display advertising, social media marketing, mobile marketing, email marketing, content marketing/blogging, and web analytics. For each channel, one or two key points are provided. The document concludes by outlining a 10 step process for achieving great results in digital marketing, including understanding the market and audience, selecting channels, developing quality content, communication, engagement, promotions, budgeting, and measuring results.
Digital Marketing- Shaping the future of Admissions & Winning Trust of Studen...
Digital Marketing- Shaping the future of Admissions & Winning Trust of Studen...Obbserv Online Services Pvt. Ltd.
This document discusses how digital marketing can shape the future of admissions and build trust with students and parents. It outlines key metrics and strategies for schools to develop an effective digital presence and identity, including creating stakeholder profiles, optimizing growth, leveraging influencers, and tracking metrics. Specific dos and don'ts are provided, such as generating engaging content while avoiding black hat tactics or mass mailing. The overall message is that digital marketing empowers schools to personalize outreach and scale efforts by leveraging platforms like mobile apps, Google, Facebook, and WhatsApp.Point of View Slideshare
The document discusses digital marketing and how it uses online activities and channels like social media, mobile marketing, and digital assets to excite, educate, and engage customers. The goals of digital marketing are to build excitement through promotions and loyalty programs, educate customers through calls to action and visual content, and provide experiences like free trials and testimonials. Engagement tactics include blogging, social media posts, and hashtags. The 7C framework outlines core goals, context, content, community, communication, commerce, and connection in online marketing. Social media engagement relies on information, connections, networks, timeliness, and being dynamic. Mobile app motivations include self-expression, discovery, accomplishing tasks, shopping, socializing, and
Enterprise 2.0 Harnessing Social Media
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social Media Marketing for the Architectural Industry
This document provides an overview of social media marketing. It discusses how social media usage has grown faster than email usage. Popular social networks like Facebook, Twitter, and LinkedIn are outlined. Social media marketing is defined as using social networks to share company information, interact with customers, and spread word about new products and events. Reasons why social media is important for marketing are given. A six step plan for a successful social media program is then outlined, including having a plan, leveraging relevant networks, starting a blog, advertising social networks, promoting through social networks, and staying engaged. Examples of architecture firms using social media are also provided. The document concludes with discussing getting started with social media marketing.
Social media - How it fits into your customer marketing and retention strategy
This document summarizes a webinar on how social media fits into customer marketing and retention strategies. It was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. The webinar covered defining social media and its importance, engaging the right forms of word-of-mouth marketing at the right times and places, dos and don'ts of social media communications, and successfully organizing a customer-centric social media plan.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
Top 10 Buzzwords that changed traditional marketing world this year - Basic ...
If you are into Sales and Marketing then this "Basic Foundation Course on Digital Marketing - Top 10 Buzzwords that changed traditional marketing world" will help you to understand digital marketing.
New Media Marketing, Presentation by Catharine Frith
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
LIDEA Social Media Presentation
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Social Media For Retail and Tourism
GOOP presentation in conjunction with the Surf Coast Shire, 28 August 2012 as part of the Victorian Government Small Business Festival
How technology is changing the way real estate sellers engage with buyers
A short presentation created by Homer Nievera, which he delivered to the sales team of Eastwood Property Holdings in June 2016.
Digital marketing
This video discusses digital marketing, its importance, and how to be successful using digital marketing.
12 social media trends for 2012
Here's our take on what we think will take off in the new year for social media trends. And yes, Pinterest included.
CHAPTER 5 IT- BASED PROJECTS (EDUCATIONAL TECHNOLOGY 2)
This document discusses various considerations for designing effective websites. It outlines 16 key factors to consider, including choosing a domain name and host, using a clean and intuitive design, implementing an effective color scheme, incorporating strong branding, ensuring functionality and usability, optimizing for mobile users, integrating social media, using security measures, and including original content. Attention to these various design elements can help create websites that engage users and meet business goals.
Marketing Managementt
This document discusses 10 techniques of modern marketing: 1) street marketing using flyers and chalk, 2) social media posting, 3) video tutorials, 4) email marketing sequences, 5) chatbots, 6) user-generated content, 7) internet of things, 8) 3D photos, 9) social media artificial intelligence, and 10) "phigital" marketing integrating physical and digital experiences. Each technique is briefly described in one to three sentences with examples of how businesses can implement the strategy.
Business digitization: New ways of marketing
Still following the age-old ways of marketing for your business?
Then chances are high that you may be edged out from the industry by your competitors.
Here is Ravi Soni, Obbserv Online Service's Co-Founder, sharing his insight and knowledge on the digitization of business marketing.
(Almost) Everything You Need to Know about Social Strategy
The document provides an overview of developing an effective social media strategy. It discusses defining social media, setting objectives and metrics, analyzing the social media landscape, choosing appropriate channels, creating engaging content, monitoring conversations, and measuring success. The key aspects are to start with objectives rather than tactics, understand where customers are engaged online, deliver high-quality yet snack-sized content optimized for mobile, and track both awareness and business metrics to refine the strategy.
Darts in Darkness: Patrick (KI growth)
This document provides an overview of KI growth GmbH and its services. KI growth offers digital marketing services including strategy and management, data architecture and BI, CRM implementation, scaling and automation, content production, and performance marketing. It describes its competencies in each area and provides examples of its work. The document also discusses trends in digital marketing, project team structures, and how to measure brand performance and ROI.
9 trends in social media 2014
We are starting to use social media in a more sophisticated way and in this presentation I share 9 trends that I've noticed over the last few months.
The 8 Building Blocks of Social Business
The document outlines the 8 building blocks of social business: 1) business planning, 2) governance, 3) insight and measurement, 4) change management and education, 5) social technology, 6) social platforms, 7) social content, and 8) community management. These building blocks include internal foundations like business planning and external foundations like social platforms. Effective use of these building blocks can help optimize business and social media activities to drive engagement and build relationships with audiences.
Digital marketing for startups 2015
Socialab is a digital marketing agency based in Greece that was founded in 2009. The presentation discusses Socialab's services, clients, credentials and case studies. It also covers topics like startup marketing, digital media, international video case studies, and provides resources for further inspiration. Attendees are offered a 20% discount on an upcoming digital marketing training course from Socialab and its educational partners.
Social marketing, digital overthrow, and you
How to use social media in marketing and why it's a key element of digital transformation in business. Audience: returners to workforce. Delivered to ReBoot Career Accelerator for Women.
Starbucks Digital Strategy NMDL
Starbucks aims to increase engagement of their target Generation Y audience through a digital media campaign utilizing social media contests and promotions, a mobile app rewards program, and consistent branded content across platforms to drive traffic and positive word-of-mouth advertising. Key performance indicators include growth in social media followers and engagement as well as website and mobile app usage. The campaign budget allocates $8.5 million, or 9% of the total advertising budget, towards these digital initiatives.
Maitland Waters Social Media @ SOHO house_london_june_6_2011
The document provides an overview of a presentation on digital strategy and social media. It discusses relationship networks and how social media can benefit businesses. It emphasizes the importance of an omnichannel digital strategy and highlights examples of how to measure return on investment from social media initiatives.
Social Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social MediaBarrel O'Monkeyz Interactive - More Creativity, More Ideas, More Fun!
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.40 Reasons Why Social Media Marketing Is Important
Here are the 40 reasons why social media marketing is important. Use these social media platforms to increase followers, generate leads and more.
Social media
This document provides information about a social media content creation workshop for fashion businesses. The workshop will cover topics like building effective Facebook, Twitter, YouTube, and other social media presences. It will teach skills like content creation and engagement, branding techniques, website design, digital marketing strategies, and using tools like podcasts, internet radio, and video conferencing. The goal is to help fashion companies better utilize social media for communication, marketing, and stakeholder engagement. The 10-session workshop will be led by an expert in social media and digital content with over 20 years of experience in media.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.More Related Content
Similar to Digital Marketing in Ghana
New Media Marketing, Presentation by Catharine Frith
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
LIDEA Social Media Presentation
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Social Media For Retail and Tourism
GOOP presentation in conjunction with the Surf Coast Shire, 28 August 2012 as part of the Victorian Government Small Business Festival
How technology is changing the way real estate sellers engage with buyers
A short presentation created by Homer Nievera, which he delivered to the sales team of Eastwood Property Holdings in June 2016.
Digital marketing
This video discusses digital marketing, its importance, and how to be successful using digital marketing.
12 social media trends for 2012
Here's our take on what we think will take off in the new year for social media trends. And yes, Pinterest included.
CHAPTER 5 IT- BASED PROJECTS (EDUCATIONAL TECHNOLOGY 2)
This document discusses various considerations for designing effective websites. It outlines 16 key factors to consider, including choosing a domain name and host, using a clean and intuitive design, implementing an effective color scheme, incorporating strong branding, ensuring functionality and usability, optimizing for mobile users, integrating social media, using security measures, and including original content. Attention to these various design elements can help create websites that engage users and meet business goals.
Marketing Managementt
This document discusses 10 techniques of modern marketing: 1) street marketing using flyers and chalk, 2) social media posting, 3) video tutorials, 4) email marketing sequences, 5) chatbots, 6) user-generated content, 7) internet of things, 8) 3D photos, 9) social media artificial intelligence, and 10) "phigital" marketing integrating physical and digital experiences. Each technique is briefly described in one to three sentences with examples of how businesses can implement the strategy.
Business digitization: New ways of marketing
Still following the age-old ways of marketing for your business?
Then chances are high that you may be edged out from the industry by your competitors.
Here is Ravi Soni, Obbserv Online Service's Co-Founder, sharing his insight and knowledge on the digitization of business marketing.
(Almost) Everything You Need to Know about Social Strategy
The document provides an overview of developing an effective social media strategy. It discusses defining social media, setting objectives and metrics, analyzing the social media landscape, choosing appropriate channels, creating engaging content, monitoring conversations, and measuring success. The key aspects are to start with objectives rather than tactics, understand where customers are engaged online, deliver high-quality yet snack-sized content optimized for mobile, and track both awareness and business metrics to refine the strategy.
Darts in Darkness: Patrick (KI growth)
This document provides an overview of KI growth GmbH and its services. KI growth offers digital marketing services including strategy and management, data architecture and BI, CRM implementation, scaling and automation, content production, and performance marketing. It describes its competencies in each area and provides examples of its work. The document also discusses trends in digital marketing, project team structures, and how to measure brand performance and ROI.
9 trends in social media 2014
We are starting to use social media in a more sophisticated way and in this presentation I share 9 trends that I've noticed over the last few months.
The 8 Building Blocks of Social Business
The document outlines the 8 building blocks of social business: 1) business planning, 2) governance, 3) insight and measurement, 4) change management and education, 5) social technology, 6) social platforms, 7) social content, and 8) community management. These building blocks include internal foundations like business planning and external foundations like social platforms. Effective use of these building blocks can help optimize business and social media activities to drive engagement and build relationships with audiences.
Digital marketing for startups 2015
Socialab is a digital marketing agency based in Greece that was founded in 2009. The presentation discusses Socialab's services, clients, credentials and case studies. It also covers topics like startup marketing, digital media, international video case studies, and provides resources for further inspiration. Attendees are offered a 20% discount on an upcoming digital marketing training course from Socialab and its educational partners.
Social marketing, digital overthrow, and you
How to use social media in marketing and why it's a key element of digital transformation in business. Audience: returners to workforce. Delivered to ReBoot Career Accelerator for Women.
Starbucks Digital Strategy NMDL
Starbucks aims to increase engagement of their target Generation Y audience through a digital media campaign utilizing social media contests and promotions, a mobile app rewards program, and consistent branded content across platforms to drive traffic and positive word-of-mouth advertising. Key performance indicators include growth in social media followers and engagement as well as website and mobile app usage. The campaign budget allocates $8.5 million, or 9% of the total advertising budget, towards these digital initiatives.
Maitland Waters Social Media @ SOHO house_london_june_6_2011
The document provides an overview of a presentation on digital strategy and social media. It discusses relationship networks and how social media can benefit businesses. It emphasizes the importance of an omnichannel digital strategy and highlights examples of how to measure return on investment from social media initiatives.
Social Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social MediaBarrel O'Monkeyz Interactive - More Creativity, More Ideas, More Fun!
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.40 Reasons Why Social Media Marketing Is Important
Here are the 40 reasons why social media marketing is important. Use these social media platforms to increase followers, generate leads and more.
Social media
This document provides information about a social media content creation workshop for fashion businesses. The workshop will cover topics like building effective Facebook, Twitter, YouTube, and other social media presences. It will teach skills like content creation and engagement, branding techniques, website design, digital marketing strategies, and using tools like podcasts, internet radio, and video conferencing. The goal is to help fashion companies better utilize social media for communication, marketing, and stakeholder engagement. The 10-session workshop will be led by an expert in social media and digital content with over 20 years of experience in media.
Similar to Digital Marketing in Ghana (20)
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine Frith
How technology is changing the way real estate sellers engage with buyers
How technology is changing the way real estate sellers engage with buyers
CHAPTER 5 IT- BASED PROJECTS (EDUCATIONAL TECHNOLOGY 2)
CHAPTER 5 IT- BASED PROJECTS (EDUCATIONAL TECHNOLOGY 2)
(Almost) Everything You Need to Know about Social Strategy
(Almost) Everything You Need to Know about Social Strategy
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Social Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social Media
40 Reasons Why Social Media Marketing Is Important
40 Reasons Why Social Media Marketing Is Important
Recently uploaded
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionThe Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameRecently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Digital Marketing in Ghana
- 1. THE CUSTOMER IS NEVERWRONG FRITZ MICHAEL NII ANTIE QUAYE
- 2. Global system of interconnected computers
- 4. Websites and apps that enable users to create and share content or to participate in social networking.
- 5. ▪Satisfying Customers’ Needs Profitably 1. Instagram 2. Facebook 3. Twitter 4. LinkedIn 5. WhatsApp Business ▪Digital Marketing is reaching your customers via the internet.This is thriving today because of social media.
- 7. 1) Have an Idea . (Your Talents, Gifts, Abilities)
- 8. 2. Identify a target market 3. Choose a social media platform(s). 4. Have a good designer or be a good designer. (Banner Blindness) ▪Videos, Text, Pictures, Emojis
- 9. 5. Offer top-notch services i. Timely ii. Accessible iii.Courteous iv.Responsiveness v. Accuracy vi.Completeness
- 10. 6. Move from impressions to engagements 7. Move from engagements to expressions 8. Segment your customers and treat them separately 9. Integrate all your social media channels ▪ WhatsApp Business ▪ Facebook Page + Instagram Business Account ▪ Twitter
- 11. 10. Stay abreast with trends and employ them in their lifetimes ▪ GIFs ▪ WhatsApp Stickers ▪ Ten year challenge
- 12. 1. Family and Friends 2. Product Referrals -- Product Evangelism 3. Get friends to testify of the product 4. Get celebrities to use your product 5. Advertise through AdSense, AdWords, Facebook, Instagram Ads
- 37. ▪P = E ➔ Satisfaction ▪P < E ➔ Dissatisfaction ▪P > E ➔ Delight
- 39. ▪ Kotler, P. & Keller, K. (2016) Marketing Management. 1(5th edn). Edinburgh Gate: Pearson Education Limited. ▪ Digital in 2018 inWestern Africa Part 2 – East. (2018). Retrieved 15th March, 2019, from https://www.slideshare.net/wearesocial/digital-in-2018-in-western-africa- part-2-east-86865566