Still following the age-old ways of marketing for your business? Then chances are high that you may be edged out from the industry by your competitors. Here is Ravi Soni, Obbserv Online Service's Co-Founder, sharing his insight and knowledge on the digitization of business marketing.

1. Business
Digitization : New
Ways of
Marketing

2. An Alumnus of the Indian Institute of Technology, Delhi (IIT Delhi), with a two
year experience in leading the fronts of digital marketing for Flipkart in association
with its founders. The ability to think at scale, exposure to artificial intelligence &
data analytics and vision to develop a sustainable perception, enable him to design
intelligent systems and create sustainable digital presence. He is also one of the
Founding Charter Members of TiE Udaipur Chapter and an angel investor to
support and learn with other entrepreneurs.
Ravi Soni​

4. Era of Exponential Organisations
1. Shift of Businesses towards information based environment -
a. Earlier it was Kodak and now it’s Instagram
b. Taxi Company to Uber
2. Assets - Money, Investments, Knowledge, IP: Hard Cash → Cryptocurrency
3. Mode of Communication: Physical Meetings → Augmented Reality
4. Identity: Person → Digital Personality
5. Whatever we use to do Offline → We are doing Online
6. We do LESS, We do MORE as today LESS IS MORE!

5. Business starts with Consumer
( who will buy )
1. 180 mins our time spend is digital ( 90 mins is on internet )
2. Every one minute of our 5 minutes is digital
3. 93% users start their online experience with a search
4. Dominant digital platforms-
a. Whatsapp ( 56% of internet users )
b. Facebook ( 51% of internet user )
c. Google
d. Youtube
e. Instagram
f. LinkedIN
g. Snapchat

6. The Digital User is
1. Empowered
2. Mobile
3. Social
4. Busy
5. Impatient

7. Create an Impact
1. Personalise
a. Right Content
b. Right People
c. Right Time
d. Right Place
2. Automate & Scale - Induce Technology
a. Reduce human intervention
b. Don't do it manually, if it can be done by Machine
3. Innovate - Experiment
Digital empowers all- smoothly & quickly

8. Marketing is becoming Simpler
1. Define Objective
2. Identify Consumer
3. Observe Digital Behaviour
4. Leverage the efforts of the Digital Giants
a. Mobile Apps - Generating awesome content - graphics, videos, gifs
b. Google - the search network
c. Facebook - the social world
d. Whatsapp - the easy communication
5. CRM to sustain & nurture
6. Analyse ROI
7. Repeat with more information

9. Digital is the way to Grow
1. Establishing a network of professionals – Doctors, Architects, Designers and more.
2. Positioning your unique offering or product along with the problems getting solved.
3. Creating a network of B2B distributors and dealers.
4. Connect with High Net-worth Individuals are our key audience to sell the
product/service.
5. Building Credibility/ trust for the brand along with global Outreach.
6. Aspects of Customer Cycle to aware, engage and convert.

10. Brand: Digital Connect Path
1. Email
2. Messenger
3. Search
4. Social
5. Content Aggregator
6. Listing Platform
7. Marketplace
8. Discussion Forum

11. Everyone is a marketer
1. Marketing is about creating & leveraging a network at the RIGHT time in the RIGHT
Way
2. Map your Brand Network - The TRUST Network
a. You
b. Team
c. Vendors
d. Associates
e. Customers
3. Empower the network by generating VALUE for them.
4. Leverage the Digital Giants & Network to - aware, connect, engage, convert.
5. Referral works in well so the anonymous social referral or digital referral.

12. Jeweller from Rohtak
1. Simple Business of selling jewelry in Rohtak
2. You need to touch the emotions of people - trust, design, value, etc.
3. Mapped his network -
a. Normally we store the name as Dr Harish Chaudhary
b. $location $spiritual_interest $budget $jewelery_interest $reference $profession Dr Harish
Chaudhary
4. Only focused on Whatsapp ( not mass marketing )
a. Personalised the communication
b. Use Google Mobile Services to sync contacts
c. Web Whatsapp to scale the communication by hiring low cost people.
5. His Father is wondering

13. Obesidat - Getting Exports Order
1. Started as an experiment
2. Established the Identity
3. Initiated the promotion on Google, Facebook, Amazon & Alibaba.
4. Generating mixed Leads ( Dont Stop HERE ) - Nurturing them is the KEY
5. Converted sales order of more than their annual sales of last year.

14. It's all about People
Right People, Right Time, Right Place

15. hello@obbserv.com
+91-8890-332288
58, 3rd floor, Royal motors building,
Panchwati,
Near Sukhadia circle, Udaipur (Rajasthan)
hello@obbserv.com
+91-9636-344777
C-19, Commercial Centre Safdarjung
Development Area, Hauz Khas, Delhi - 110016
Delhi
Udaipur
Contact Us
San Francisco
hello@obbserv.com
+1 (408) 821-4052
2880 Zanker Rd #203,
San Jose, CA 95134