The document provides information about an integrated marketing agency called Paradigm Next. It discusses their approach of integrating strategic communications and business know-how. It then outlines their services which include marketing strategy, branding, website design, social media, and more. It also shares case studies of work done for clients in various industries.

1. Anintegrated
marketingagency
Wefuelbrandsandimpact
businessresults
COLLABORATIVE|ENTREPRENEURIAL|NIMBLE

2. WHOWEARE?
ProjectToTheNextLevel
EXPERIENCETHE
PARADIGMSHIFT
TOMARKETING
Weareanewkindofmarketingagencythatintegratesthetwosidesof
thebrain:strategiccommunicationsandbusinessknow-how.
TheTheterm‘paradigmshift’denotesafundamentalchangeinapproachor
underlyingassumptions.That’showouragencystarted,byidentifying
thewidegapbetweentheagencyworldandbusinessesatlarge.We
believedthatforamarketingdirectiontobesuccessful,itmustbebuilt
onfirmfoundationsofbusinessunderstandingandknowledge.These
becamethecoreofourdecision-makingprocess.Ourname‘Paradigm
Next’wastosignifythisshiftoftakingmarketingtothenextlevel.
FastFastforward7yearsandwecontinuetointegratethetwosidesofthe
brain,strategiccommunicationsandbusinessknow-how.Connecting
creativitywithexpertiseinmultipleindustries,weareabletodeliver
measurableimprovementsandmaximumimpact.
YOURCORECONSULTANTS
COLLEEN
NORTON
Directorof
Business
Development
YANA
NIRSHBERG
Managing
Partner
ANATOLY
NIRSHBERG
Ideation
Director

3. THEPARADIGM WAY
Webuildourstrategiesaround4core
valuesofcollaboration,
entrepreneurialism,agilityand
versatility,whichguideusineverything
thatwedo.
OURVISION
OurclientsOurclientsworkedhardto
achievewheretheyaretodayand
westrivetobuildonthat,helping
themunlocktheirfullpotentialby
devisingstrategiesthatnotonly
raisetheirvisibilityand
competitiveadvantage,butalso
acceleratetheirsalesandgacceleratetheirsalesandgrowth.
COLLABORATIVE
Weaimtobecomeanintegral
partofyourbusinesses,working
withyou,notjustforyou.
ENTREPRENEURIAL
Weworkbackwardsfromyour
businessobjectivetodetermine
creativewaystodriveresults.
NIMBLE
Resourcesandexpertiseto
executeanyproject,agileand
nimbletomeetspecificneeds.
VERSATILE
Strategic,entrepreneurialand
creativeskillstodevelopand
implementtherightsolutions.

4. UNLOCKYOUR
FULLPOTENTIAL
LETUSGIVEYOUTHETOOLS
TOSUCCEED
MarketingStrategy
ContentStrategy
CustomerInsight
SearchEngineMarketing(SEM)
SearchEngineOptimization(SEO)
SocialMediaOptimization
ReputationManagementReputationManagement
FacebookAdvertising
LinkedINOptimization
Retargeting
ListOptimization
DirectEmail
Branding
GraphicDesign
ResponsiveWebsiteDesign
MobileMobileAppDesign
InteractiveVideo
OperationsConsulting
Leveragingourexpertisefor
yourcompetitiveadvantage,
wedon’tmakeisolated
recommendations,butchoose
thetoolsthatareviablefor
yoursuccess.

5. EXTENSIVEEXPERIENCE
Weareproudtohave
shinedabrightlightona
varietyofbusinesses. MANUFACTURING
REALESTATE
FINANCE
LEGAL
B2B
SAAS
HOSPITALITY
HOSPITALITY
HEALTH&FITNESS
E-COMMERCE

6. CHANNELIQ
OBJECTIVE
ChannelIQChannelIQ,recentlyacquiredby
MarketTrack,providesonlineretail
intelligencesolutionsto
manufacturers,distributorsand
retailers.ChannelIQturnedto
ParadigmNEXTtoassistin
developingtheirwebsite,alongwith
updatingalloftheirmarupdatingalloftheirmarketing
collateralfortheirtheirannual
conference,Compass,thatbrings
togetherindustryleaderstodiscuss
bestpracticesregardingchannel
management.
TESTIMONIAL
“ParadigmNEXTpl“ParadigmNEXTplayedanintricate
roleinourmarketingeffortsfor
Compass2015.Theyinstantly
understoodthedirectionwewanted
totakeourconference,andthe
designstheycreatedreflectedthe
essenceoftheevent.Theirattention
todetailandtimetodetailandtimelydeliverables
helpeduselevateourvisualpresence
atCompass2015.”
CompassIQ
CHANNELIQ
SCOPE
MarketingStrategy
CustomerInsight
ResponsiveWebsiteDesign
UI/UX
Development
GrGraphicDesign
MarketingCollateral
InvestmentDeck
PresentationsForKeynoteSpeakers
COMPETITIVEMARKETINTELLIGENCE

7. CAMBRIDGEREALTYPARTNERS
OBJECTIVE
CambridgeRealtyPaCambridgeRealtyPartnersspecializein
providingcustomsolutionstotheirclients
lookingtobuyorsellahomeinthe
Chicagosuburbs.Toscaletheirbusiness
andmaketheiroperationsmoreefficient,
CRPlookedforassistancewithoptimizing
theirmarketingandinternalprocesses,as
wellasupdatingtheirbrandmessagingandwellasupdatingtheirbrandmessagingand
imagerysothatitwouldreflecttheir
growth.
SCOPE
MarketingStrategy
ContentStrategy
CustomerInsight
Branding
ResponsiveWebsiteDesign
DigitalLeadGenerationDigitalLeadGeneration
GraphicDesign
OperationsConsulting
CRM
Recruitment
DREAMHOMEINTHECHICAGOSUBURBS

8. CHANNELIQ
OBJECTIVE
EEventCreativeprovidescomplete
eventdesignandproductionfor
corporations,non-profit
organizations,andpeoplewhowish
toorganizesocialevents.Event
CreativeapproachedParadigmNEXT
forhelpwithwebsitedesign,on-site
andoff-siteSEandoff-siteSEO,CRMintegration,
B2CPRcampaign,andmessaging
updatetoreachcorporateprospects.
EVENTCREATIVE
SCOPE
MarketingStrategy
ContentStrategy
CustomerInsight
Branding
Messaging
RetargetingRetargeting
ResponsiveWebsiteDesign
FrontEnd
BackEnd
Development
Service-specificLandingPages
CopywritingandOptimization
SeaSearchEngineOptimization(SEO)
KeywordResearch
OnsiteOptimization
GraphicDesign
MarketingAutomation
OperationsConsulting
CRM
BUILDINGTHEMAGNIFICENTOUTOFTHEMUNDANE

9. EVENTUP
MARKETPLACEFORVENUES
OBJECTIVE
EVENEVENTupprovidesnationwideevent
planningformanytypesofoccasions,witha
growinglistofvenues.Tomaximize
user-friendlinessandpromotetheirbrand
image,theysoughteffectivebrandingand
webdesignservices.theirfullpotentialby
devisingstrategiesthatnotonlyraisetheir
visibilityandcompetitivisibilityandcompetitiveadvantage,but
alsoacceleratetheirsalesandgrowth.
SCOPE
MarketingStrategy
ContentStrategy
Branding:
Logo,BusinessCards,MarketingCollateral,
InvestmentDeck
ResponsiResponsiveWebsiteDesign&Development:
UI/UX,FrontEnd,ClientPortal,VendorPortal
GraphicDesign

10. FOCUSONSUCCESS
OBJECTIVE
FFocusonSuccessisan
independentfinancialadvisory
firmprovidingclientswith
creativesolutions.They
approachedParadigmNEXTfor
helpwiththeironlinepresence
throughinboundmarketing,
socialmediaoptimizationsocialmediaoptimization,and
searchengineoptimizationand
marketing.
SCOPE
MarketingStrategy
ContentStrategy
CustomerInsight
Branding
MarketingCollateral
WhitePWhitePapers
SearchEngineOptimization(SEO)
KeywordResearch
OnsiteSEO
SearchEngineMarketing(SEM)
PPC
SocialMediaOptimization
FacebookFacebookAdvertising
LinkedINOptimization
MarketingAutomation
InboundLeadGeneration
CRMIntegration
DripCampaign
GraphicDesign
InteractiInteractiveVideos
CREATIVEFINANCIALSOLUTIONS

11. GARC
OBJECTIVE
GARCisaGARCisafoodservicepurchasing
organizationforindependent
restaurateursandfoodservice
operations.Focusedongrowingtheir
membership,GARClookedfora
totalwebsitemakeoverthatwould
meettheircustomersatisfaction
goalsgoals,enticeprospectiveclients,and
re-invigoratepastassociates.
SCOPE
MarketingStrategy
CustomerInsight
ResponsiveWebsiteDesign
UI/UX
Development
RESTAURANTOPERATIONAL
EXCELLENCE

12. OBJECTIVE
GGreenridgeFarmisaleadingproducerof
all-naturalmeatsandcheesesmadewith
freshingredients.Greenridgewantedto
improvetheirwebsitedesignwitha
productcatalogandstorelocatorto
improvetheircustomers’userexperience.
Theyalsosoughttoincreasetheir
top-of-funnelcotop-of-funnelconversionsbybringing
morecustomerstothesite.
GREENRIDGEFARM
SCOPE
MarketingStrategy
CustomerInsight
Branding
ResponsiveWebsiteDesign
FrontEnd
BackEndBackEnd
ProductCatalog
StoreLocator
SearchEngineOptimization(SEO)
KeywordResearch
OnsiteSEO
ARTISANALL-NATURALFOODS

13. OBJECTIVE
InterBankisaChicaInterBankisaChicago-based
mortgagebankspecializinginretail,
wholesale,andcorrespondent
lending.Havingthreeseparatesites,
InterBanksoughttounifyitsonline
presenceandapproached
ParadigmNEXTforhelpinmerging
theththethreebranchesofthebusiness
intooneinteractive,contemporary
websitethatwouldstillallowto
funnelcustomersintotheirspecific
categoryofinterest.Project
executioncenteredontargeting
specificusers,increasinglead
coconversions,andcreatingan
easy-to-navigateplatformfor
customerstointeractwith.
INTERBANK
SCOPE
MarketingStrategy
CustomerInsight
ResponsiveWebsiteDesign
UI/UX
Development
B2BPlatB2BPlatform
B2CPlatform
HIGH-QUALITYLOANORIGINATION

14. LAW OFFICEOFTEDTORGERSON
OBJECTIVE
TheLTheLawOfficeofTedTorgersonlookedto
moveawayfromtheirhighlygenericand
non-responsivewebsitetoonethatwould
makeagreatimpressionwiththeir
customers.Websiteoptimizationfocused
onUI/UXredesignforimprovedlead
generation,andcontentrevampfor
multilingualsitenmultilingualsitenavigationtobetterreach
andservetheirlocalcommunity.
SCOPE
MarketingStrategy
ContentStrategy
TranslatingtoSpanish
CustomerInsight
Branding
ResponsiResponsiveWebsiteDesign
UI/UX
Development
MultilingualNavigation
SearchEngineOptimization(SEO)
KeywordResearch
OnsiteSEO
COMMUNITY-ORIENTEDLAW PRACTICE

15. LINCOLNPARKCAPITAL
OBJECTIVE
AChicago-basedInvestmentGroup
andAssetManagementFirm,Lincoln
ParkCapital,soughttoboosttheir
onlinepresencethroughcustom
websiteredesignandSEO.
SCOPE
MarketingStrategy
ContentStrategy
CustomerInsight
ResponsiveWebsiteDesign
UI/UX
DDevelopment
SearchEngineOptimization(SEO)
KeywordResearch
OnsiteSEO
PERSONALCUSTOMERSERVICE
MEETSMULTI-PRACTICEEXPERIENCE

16. PALETTEAPP
OBJECTIVE
PalettePaletteAppisadigitalcatalogappthat
allowsarchitects,generalcontractorsand
subcontractorstocreateacompletesetof
closeoutdocumentsunderaverytight
schedule.Tomaketheiroperationsmore
efficient,PAneededaneasy-to-usemobile
andwebinterface,andeffectivebranding.
SCOPE
MarketingStrategy
CustomerInsight
Branding
MarketingCollateral
ResponsiveWebsiteDesignandDevelopment
FFrontEnd
BackEnd
ClientPortal
GraphicDesign
Operationsconsulting
ProductCatalog
SalesFunnelOptimization
ARCHITECTURALDESIGN
PROCESSREVOLUTIONIZED

17. TILLMANCARLSON
OBJECTIVE
TillmanCarlsonisaChicaTillmanCarlsonisaChicago-based
seniorlevelexecutivesearchand
advisoryfirm.Theywantedtomove
awayfromtheirgenericsitetoone
thatwouldshowcasetheir
thought-leadershipandexpertisein
variousverticals,whileimproving
theirtheirwebsite'soverall
user-friendliness.
SCOPE
MarketingStrategy
CustomerInsight
ResponsiveWebsiteDesign
UI/UX
Development
SeaSearchEngineOptimization(SEO)
KeywordResearch
OnsiteSEO
EMPLOYMENT&
COACHINGAGENCY

18. CHANNELIQ
OBJECTIVE
ZenFiisanZenFiisanownerandoperatorofa
carrier-neutraldarkfibernetworkin
NewYorkCity,withafocuson
enablingtheInternetofThings.To
distinguishthemselvesfromthe
competition,ZenFiwantedassistance
withwebdesignandbranding.The
latterincludedlatterincludedrefreshingtheir
newslettertoengagecurrentand
prospectivecustomers.
Followingtheimplementationofthe
newinterfaceandnewsletter,ZenFi
wasabletoattractmorevisitorsto
theirwebsiteanda60%higher
conversionratethroughtheiremail
marketingcampaignalone.
ZENFI
SCOPE
MarketingStrategy
CustomerInsight
Branding
MarketingCollateral
NewsletterTemplate
ResponsiResponsiveWebsiteDesignandDevelopment
FrontEnd
BackEnd
GraphicDesign
24/7DARKFIBERNETWORK

19. OURWORK
INDETAIL
OBJECTIVE
CambridgeLendingGCambridgeLendingGroup
isaChicagoland-based
mortgagebrokerage
specializinginloansfor
uniquesituations.
Operatinginaheavily
saturatedmarket,CLG
realizedthattheircurealizedthattheircurrent
referral-basedbusinesswas
impedingtheirgrowth,and
wantedtoopennew
opportunitiesthrough
boostingtheirvisibilityand
validatingtheirexpertise.
SCOPE
Followinganextensivemarketevaluation,ParadigmNEXTdevelopedaholisticmarketingstrategythatencompassed
contentstrategy,branding,responsivewebsitedesign,aswellassales,marketing,andoperationsconsulting.
TTorefinebrandidentity,ParadigmNEXTre-calibratedtheclient’sbrandmessageandvaluepropositionsothatit
reflectedthecompany’sestablishedexpertise.Thisincludedafullcontentrewritetonotonlydrivequalifiedtrafficbut
alsogiveanaccurateandappealingdepictionofthebrandtoprospectiveemployeesandreferralpartners.Newlogo
design,marketingcollateral,businesscardsamplifiedthenewidentity.Afteridentifyingviablelocalmarketsforsuccess,
brandawarenesseventswereintroducedtoexposeCLGinthelocalcommunity.Tocapitalizeontheabove,socialmedia
netnetworkingsitesandlocalreview directoriesweresetuptofurtherboosttheironlinevisibilityandshowcase
capabilities.
PriortocollaboratingwithParadigmNEXT,CLG’sdigitalpresencecenteredonahighlygenericwebsitewithnobranded
content,norCTA-drivensalesfunnel.Theformermadetheirwebsiteimpossibletobefoundthroughorganicsearch,the
latterstalledtheconversionofprospects.Toadressthat,ParadigmNEXTexecutedamodernengagingandinformative
websitethatwasfullyintegratedwiththeclient’sCRMtohelptheteamtomanagerelationshipswiththeircustomers,
contacts,andpartners.WebsiterevampfocusedonUI/UX integrationforimprovednavigation.Toamplifyuser
experience,interactivecalculatorswereaddedtoengagethevisitorsandprovidethemwithanimmediateserviceand
tangibledatatangibledata.
Toexpediteperformanceandscalability,ParadigmNEXTalsodevelopedacomprehensiveplanofstrategicand
operationalimprovementswhichincludedintroducingcloudcomputingandautomatedCRM-drivencontentmarketing;
andoptimizedandstreamlinedallprocesses,fromdocumentcollectiontoemployeeandclientonboarding.Asaresult,
operatingcostswerereducedby20%withinthefirst90days.
Marketingandbrandstrategyreenergizedtheclient’sbrand,validatingtheirexpertiseandboostingtheirvisibilityand
relevanceamongpotentialcustomers,employeesandreferralpartners.SincepartneringwithParadigmNEXT,CLG
benefittedfromanimpressivegrowthofitsorganicaudience,includinga417%increaseinsocialmediareach,a1,014%
increaseofsocialmediaengagement,anda3,000%increaseintotalpageviews.
CAMBRIDGE
LENDING
GROUP

20. OURWORKINDETAIL
VACAYSTAYCONNECT
OBJECTIVE
VVacayStayConnectisafull-service
distributionsolutionforpropertymanagers
inthevacationrentalindustry.VacayStay
Connectwantedtoboosttheironline
presenceandreachnewcustomers.
However,withcoldcallingastheonlylead
generationstrategy,nouniformbrand
messageorsalesfunnelpmessageorsalesfunnelpresent,andthe
client’swebsitenotappearinginGoogle
searchresults,identifyingandconverting
prospectswasextremelydifficult.
SCOPE
Ameticulousresearchandanalysisoftheclient’ssiteandoperationsrevealedaspectsthat
requiredattentionbeyondtheinitialprojectscope.Toaddressthat,ParadigmNEXT
developedacomprehensiveplanofstrategicandoperationalimprovements,withkey
metricsputinplacetomeasureprogress.
TTestingandoptimizingvariouspagedesignsandattributes,ParadigmNEXTprovideda
modernengagingandinformativewebsitethatwasfullyintegratedwiththeclient’sCRM,
andoptimizedforonsiteandoffsiteSEOtodrivequalifiedtraffic.
ParadigmNEXTrecalibratedtheclient'sbrandmessagesothatitclearlypresentedthe
servicesoffered,andprovidedinformativecontentthatresonatedwiththeirspecific
segmentofthemarket.Educationalvideoswerecreatedtofurtherclarifytheserviceina
visualandengagingcontext.
TToensureasmoothprocurement,theclient’sprospectslistwasproperlyvettedfor
low-intentleads.ParadigmNEXTdevelopedanactionableleadsegmentationfrom the
resultinginsights,designingcustomerexperiencestailoredtomeetspecificneeds.
WorkingtogetherwiththeVacayStayConnectteam,ParadigmNEXTcreatedaninnovative
vacationrentaldirectorythataddressedtheircustomer'spainpointinordertocultivate
atrustedimageofandrelationshipswiththeclient’sbrand.
ParadigmNEXTParadigmNEXTalsoutilizedauniqueprogrammaticinboundcampaignthattestedvarious
strategicdistributionchannels,andidentifiedwhichmakethemostimpacttodriveresults.
Theclient’sprocesseswerestreamlined,andmarketingandbrandstrategyalignedwith
theoverarchingbusinessobjectivestodrivesustainable,organicgrowth.Leadvalidation
andconsistentdeliveryoftailoredexperiencesthroughtherightdistributionchannels
effectivelytripledtheclient’ssalesleadswithinsixmonths.Today,VacayStayConnect’s
refinedprospectslistsconsistofhigh-qualityleadsonly,andleadconversiongrewby114%.

21. ABOUTOURPROCESS
Connectingcreativitywithexpertiseinmultipleindustries,wedeviseoptimalsolutionsandimpactful
campaignsthatnotonlyshineabrightlightonourclients’brands,butalsoacceleratesalesand
achievetheirbusinessobjectives.
INSIGHT
Wetakethetimetounderstandyourbusiness,blendingresearch,experienceandbusiness
acumentoofferinsightsonhowtoaccelerateyourgrowthandsales.
STRATEGY
Wecombinethebestofbusinessknow-howwithdigitalmarketing,exceptionaldesign,
traditionalPR,storytelling,contentmarketing,socialmediaandSEOstrategies.
DESIGNDESIGN
Welookatyourbrandthroughthelensofyourcustomerandidentifyviableplatformsto
broadcastyourstorytotherighttarget.
REALIZATION
Wetest,learnanditerate;alwaysfocusingondeliveringmeasurableimprovements.

22. CERTIFICATIONS&SOFTWAREPARTNERS

23. OURPARTNERS
WeworkhandinhandwithGTM
Advisors,transformational
thinkingbusinessconsultancy,and
BizCastHQ,athought-leadership
publishingplatform.
Thiscross-collaborationlends
itselfintohowweapproachour
clients’businessobjectives;giving
themuniqueaccesstoboth
high-calibreexpertiseinmultiple
verticals,andabroadmedia
productionanddistribution
netnetwork.

24. ColleenNorton
DirectorofBusinessDevelopment
ParadigmNext
E:colleen@paradigmnext.com
P:312-857-8307
ADDRESS
1655WestWalnutSt.
Chicago.IL60654
paradigmnext.com
LET’SCREATESOMETHING
GREATTOGETHER