Part of the Challenge Series. Please contact Pomegranate Group if would like to know more about how gamification works, and to discuss what gamification could do for your business: 020 7336 7322 or http://www.pomegranate.co.uk/contact_us
Part of the Challenge Series. Please contact Pomegranate Group if would like to know more about how gamification works, and to discuss what gamification could do for your business: 020 7336 7322 or http://www.pomegranate.co.uk/contact_us
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
Help me don't sell to me - The business case for being a helpful brand in the...David Gyertson
The way businesses engage with the current and potential customers needs to fundamentally change. In difficult times, we want organisations who are going to help us, not sell to us.So how do you make this shift? And what could you be doing to be the most helpful brand?
Overreacting to events, tackling symptoms rather than underlying fundamental problems and jumping to please the boss can prove fatal. Crippled marketing efforts can leave promising companies in the dust, or at least handicapped at the starting gate. Admired companies are leveraging Marketing Operations to improve performance and measure ROI as they refine their marketing organizations using an operational focus.
Marketing organizations are constantly challenged to keep all the pieces of their brand glued together. From traditional advertising, online, direct, and the next generation of social media, brands have never been at greater risk of becoming fragmented and diluted.
This brief presenation is an high-level review of how to ensure your Creative Services Department is a good postion to support your brand.
Mastering the Complex Sale: How to Get Paid for the Value you CreatePragmatic Marketing
The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure.
When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.
Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.
Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, we found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
Invention and innovation are totally different. To redefine a category, the innovation needs a brutal assessment of what business you are currently in, your target customer, studying the business from the outside-in to develop a sophisticated 6Ps business model, checking regulatory conditions, and yielding a strong leadership team to frame the financial and strategic objectives of the business and rally the magnetic core inside the firm that will draw together the company. Phew.
Bust the Silos: Opening Your Organization for GrowthJeff Saperstein
Based on book, presentation shows new organizational designs and practices for Demand Creation based on primary research on global companies and organizations
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
Help me don't sell to me - The business case for being a helpful brand in the...David Gyertson
The way businesses engage with the current and potential customers needs to fundamentally change. In difficult times, we want organisations who are going to help us, not sell to us.So how do you make this shift? And what could you be doing to be the most helpful brand?
Overreacting to events, tackling symptoms rather than underlying fundamental problems and jumping to please the boss can prove fatal. Crippled marketing efforts can leave promising companies in the dust, or at least handicapped at the starting gate. Admired companies are leveraging Marketing Operations to improve performance and measure ROI as they refine their marketing organizations using an operational focus.
Marketing organizations are constantly challenged to keep all the pieces of their brand glued together. From traditional advertising, online, direct, and the next generation of social media, brands have never been at greater risk of becoming fragmented and diluted.
This brief presenation is an high-level review of how to ensure your Creative Services Department is a good postion to support your brand.
Mastering the Complex Sale: How to Get Paid for the Value you CreatePragmatic Marketing
The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure.
When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.
Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.
Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, we found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
Invention and innovation are totally different. To redefine a category, the innovation needs a brutal assessment of what business you are currently in, your target customer, studying the business from the outside-in to develop a sophisticated 6Ps business model, checking regulatory conditions, and yielding a strong leadership team to frame the financial and strategic objectives of the business and rally the magnetic core inside the firm that will draw together the company. Phew.
Bust the Silos: Opening Your Organization for GrowthJeff Saperstein
Based on book, presentation shows new organizational designs and practices for Demand Creation based on primary research on global companies and organizations
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
For many large brands item number two or three listed on the company’s Capex sheet says ‘Media’. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMO’s charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
DCA 75% of M&As fail or add no value. Here are 10 steps that make them work.Odem Global, Inc.
75% of M&As fail or add no value. This discussion guide is based on extensive research and looks at the hurdles, how to avoid them and a check list to assure a successful approach.
An introduction to Clear Thought Consulting Ltd. We work with small businesses, to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. When you can't out-spend the competition, you have to out-think them.
This edition features The Most Influential CMOs that are at the forefront of leading us into a digital future
Read More: https://ciolook.com/the-10-most-influential-cmos-to-follow-2023-april2023/
How CMOs Should Use Service Innovation To Break Out In Saturated MarketsOdem Global, Inc.
There’s a joke I often hear from CEOs: there are three ways to lose money: gambling, divorce and innovation. For the latter, conventional wisdom says that expenditures allocated under the umbrella of innovation cost millions and almost always fail. But here’s the rub.
How do you increase revenues and profits in saturated markets?
3 Essential Metrics For Event MarketersOpus Agency
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI?
Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.
Marketing Agility: The Missing Metric?Shelly Lucas
Marketing agility isn’t just about doing things faster. It’s about being adaptable to abrupt shifts in customer needs and industry developments. In most cases, dialing up your nimbleness requires more than a team tune-up—usually, it requires nothing short of a transformation. Why, then, don’t CMOs measure their agility progress?
In this white paper, you’ll learn how and why marketers should consider measuring adaptability.
If people aren’t telling you that your idea is crazy, then it is likely not a very big idea.” Francis Ford Coppolla
This DCA six-step process helps businesses differentiate in crowded markets and positions them for successful implementation of innovation.
While Uncle Sam props up the markets and maintains record low interest rates, brands’ greater engagement with consumers, along with a readiness to respond to emergencies, forms a central role. In a new era of cash-flow constraints, brand rationalization and no-risk methods to regain trust, what are the best methods for protecting it?
The majority of CMOs (67%) say they’re either unaware of programmatic marketing, don’t understand it or need to learn more about how to apply it to their marketing campaigns. Ten percent claim they understand it, but haven’t used it. Which leaves less than one-quarter of CMOs who actually get programmatic marketing.
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
The pinnacle of a brand is when it becomes an experience and in this unchartered territory one thing is for certain, the difference between mobile advertising and mobile marketing is fairly straightforward: mobile advertising happens before the click and mobile marketing happens after the click focusing on the more long-term process of driving value from mobile customers. However, knowing and doing are two different things.
‘Time spent with the brand’ will be advertising’s most sought after metric entering 2020 as the current concept of brand value, traditional marketing and retail outlets will have further eroded. With the convergence of TV, computers and the Internet, new century advertising’s bright lights and trumpets will unleash their sophistry in 2020 on the US Presidential election, Europe’s UEFA Cup Final and the Olympic Games. All massive media events enjoyed by billions around the world that will be empowered by the new normal in smarter advertising.
By 2020 we no longer subscribe to the old ‘sales funnel’ approach where consumers hold
a large number of brand options and narrow their choices to an eventual decision aided
by advertising. Consumers already limit their brand options at the first consideration stage, seeking out input from peers, reviewers, vendors and competitors. Increasingly consumers are delaying purchase decisions until they're actually in-store or about to hit purchase – that opens up when and what touch points consumers are most open to influence and how to create positive consumer experiences at those points. Ever more powerful will be point of purchase and Near Field Communications (NFC) offers radical potential to push tailored content and brand offers to a customer’s specific location or share social coupons with their friends.
Encouraging customers to interact, manipulate, and engage with the product by proactively taking part in sharing the brand is the Holy Grail for advertising today: Bain & Co. found that the most recommended company in any given category grows 2.5x the category average. To ensure time spent with the brand, advertising needs to develop its social skills to a whole new level to exploit the huge shift in post-sale behavior. Boomers will be center stage for advertisers in Western countries, a hugely powerful consumer segment that has migrated online and adopted technology with alacrity. New mass audiences have also formed, including one billion young digitized middle-class, ‘Gen C’: connected, community-oriented and content-centric consumers for whom digital is second nature and by 2020 they make up 40% of the world’s population.
Consumption patterns will be tied to the exponential increase in social networking threaded throughout our day, mostly using mobile devices. Six billion “Broadcast Braggarts” will be sharing their lifestream offering hyper personalized information from friends, online status, location, preferred communication, hobbies and shopping habits. This will transform social media advertising opportunities with how we work and how we consume. ABI Research estimate over 136 billion apps will be downloaded worldwide by 2017, much of which is currently unverified. This represents a huge opportunity for advertising to enable content creation by inviting ideas from consumers via co-creation, collaboration and crowdsourcing as viral marketing and peer reviews am
DCA 4 Trends That Will Drive Marketing Growth In 2013Odem Global, Inc.
Hundreds of the world’s leading brands, from UNICEF to Coca-Cola to Twitter, have created an environment in which consumers can compete to get what they want. With the advent of hybrid media intertwining mobile technology with social media and cloud-based content, four growing consumer trends have emerged that change how brands, in turn, compete:
While Uncle Sam props up the markets and maintains low interest rates, brands’ greater engagement with consumers, along with a readiness to respond to emergencies, forms a central role. CMOs need three actions to optimize the situation.
While there are
impressive tomes on crisis management, we still are littered with
embarrassing reminders of the recurring gap between preparation and
accomplishment. It's time to stop repeating the same mistakes when it
comes to crisis management.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Filing Your Delaware Franchise Tax A Detailed Guide
DCA Seeking To Sell To CMOs? Answer The Question, Why Should I care?
1. SEEKING TO SELL TO CMOs?
ANSWER THE QUESTION, ‘WHY
SHOULD I CARE?’
Dean Crutchfield Associates
2. CMOs are dealing with a complex web of media
channels from direct to social media, platitudes
of business models, ecommerce processes – and
a public that can slam out opinions about their
brand at any time.
Dean Crutchfield Associates
3. CMOs are charged with
building revenue and
relevance.
The new normal in
marketing brings with
it distracting challenges.
Answering “why should
I care?” for the CMO
immediately changes the
strategy of the approach
and the interaction.
Dean Crutchfield Associates
4. Consumers taking control and pushing
back
Touch point explosion and lack of
control
Differentiation ever harder to attain
New, faster global competition
Organizing globally for social media,
locally
Demonstrating brands value and
marketing
Clarity on roles and responsibilities
Internal focus of business issues
Dean Crutchfield Associates
5. CMOs buy ideas to make
a gain or avoid a loss.
To stand out a business
needs to deliver its best
case and winning face
forward that solves a
huge problem for the
CMO by answering,
“Why should I care?”
Dean Crutchfield Associates
6. The key is to make the CMO
relevant by piloting the
proposed solution with their
funded initiatives and
demonstrably reveal more value
to their business faster.
By connecting the CMO to
revenue, convincingly showing
her what problem you solve and
how the investment will move
the needle north, an invitation to
answer their tough questions
will be forthcoming:
Dean Crutchfield Associates
7. How will you help me demonstrate a
strong ROI on integrated marketing?
Does our ‘story’ and content strategy
enhance the customer experience?
When can we optimize the purchase
pathway and our customer data?
Where can we get the biggest bang
with our social and earned media?
Are you able to help me balance
creative with analytics?
Can I trust you with my business and
marketing strategies?
Dean Crutchfield Associates
8. IBM’s recent repositioning
targeting the CMO demonstrates
how big investments in technology
are rapidly becoming the realm of
the CMO. The old ‘sales funnel’
model where we (consumers) hold
a large number of brand options
and narrow our choices to an
eventual decision aided by
advertising has been deracinated.
The customer’s purchase pathway
is totally different and repetition of
old marketing strategies has
caused the ouster of many a CMO
as has throwing up new brand
campaigns bereft of any notion of
what the empirical measurement
is for effective.
Dean Crutchfield Associates
9. What we do know is consumers already limit their brand options at the first
consideration stage, seeking out input from peers, reviewers, vendors and
competitors.
Increasingly consumers are delaying purchase decisions until they're
actually in-store or about to hit purchase – that opens up when and what
touch points consumers are most open to influence and how to create
positive consumer experiences at those points.
Dean Crutchfield Associates
10. What makes your offer different that
can deliver ROI?
CMOs admire it when there is
adherence to their current strategy
CMO
and how the proposition moves it
forward. Ideas might be the currency
of marketing, but to spray them
without tying them to organizational
goals will lose the CMO no matter if
its technology or marketing.
Pitching tons of ideas that are
disconnected to their strategy is akin
to saying one has no ideas at all:
strategy is more about what you’re not
going to do and how that connects to
the business goals of their
organization.
11. To get inside the CMO’s head, think
like an investor and investors have one
thing on their minds: ROI. For CMOs,
their investment is the time, energy
and resources they place in the hands
of their ‘partner’ firms and their ideas.
To win over the CMO, the idea needs to
generate and show a return, provide
data and enable you to ask how you
can help them? Rarely are CMOs
actually offered! How can the solution
make the CMO’s life easier?
Demonstrate it contributes to her
inventory of alternatives and already
her job has been made easier.
Dean Crutchfield Associates
12. Anecdotal success measurement,
however, can quickly turn off a CMO.
Marketing is not all about telling a
great story – it’s about telling a story
that moves the needle: if you don’t
know how to measure it quantifiably,
resist the temptation.
CMOs pilot new ideas constantly, but
they need a valid and relevant way to
measure the success of those ideas.
CMOs generally do not desire to
replicate the competition they demand
you to know their customer. It’s easy
searching what other people are up to,
but the secret sauce is knowing the
right questions, the ones that lead to
unearthing the pain points and needs
of their organization and customers,
and then tailoring targeted solutions.
Dean Crutchfield Associates
13. More than ever CMOs are vested in
making the quarter and are primarily
interested in the business outcomes of
using services.
Consequently sales discussions must
focus on business drivers – a true
innovation needs a business model –
preferably one that’s able to link to
their business model, i.e., know how
they make their money!
Products, services, and solutions must
be linked to business benefits using
the metrics the CMO cares about:
footfall, ARPU, retention, online
conversion, customer acquisition cost,
lead generation efficiency, etc.
Dean Crutchfield Associates
14. To accomplish "Why
should I care?" it’s critical
to connect the offer
directly to revenue.
Specifically show the
CMO how the product will
further aid her to prove
marketing’s value –
demonstrably and
empirically – to the CEO
who demands
shareholder value.
Dean Crutchfield Associates
15. What DCA Can Accomplish
Achieve growth for ambitious leaders
driven to grow fast
Create new business opportunities by
orchestrating and activating accelerated
outreach programs
Build efficiencies by sourcing the best
talent required to successfully launch
your business
Improve margins by rallying your people
behind the brand and go-to-market
strategy
Boost win rates by enhancing individual
skill sets and motivating teams
Dean Crutchfield Associates
16. About Dean Crutchfield Associates
Catalyzing top line growth for clients is what we thrive
on: how to deliver your best case and winning face
forward, sharpen the product offering and encourage
your people to move the needle north. By deploying
real world strategies and hands-on collaboration to
inspire teams we create content backed by actions
that will assure you of seizing more opportunity,
selling more services and winning more business.
For 20 years Dean Crutchfield has advised the world's
most iconic brands, built businesses, created new
companies, opened international offices and spoken
about brand power at prestigious universities and the
Google Speaker Series. He has made appearances on
all major TV news networks, commentary in the global
press, editorials in major business publications and is
a Contributor to Forbes.
With a proven ability to inspire and push the
boundaries beyond the notion of what was thought
possible, DCA excel with clients who are looking to run
fast, led by CEOs, CMOs, entrepreneurs and executive
teams eager to capture dominant levels
Dean Crutchfield Associates of success. Let’s grow.