Social Media Marketing Journey

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JUNE 1,2015
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SocialMediaMarketingJourney
Undeniably Social Media Marketing is one of the most fascinating fields. Social media marketing is
considered a fairly new field as compared to traditional marketing and sales. The interesting point is that
social media marketing has a lot to do with the basics of traditional marketing. All you need to do is apply
those old-school marketing techniques socially i.e. on multiple social media platforms; to increase the
visibility across social networks.
The social journey for any business consists of 4 pedestrians. Each pedestrian has its own importance
and vitality, in terms of taking your business to next level through social media marketing. Steps of social
journey are outlined as under:
1–Traditional SocialMediaMarketing
Understanding “Traditional” social media marketing is no rocket science. These are, what you may call,
the baby steps of marketing / social media marketing. Here, in this particular phase, an organization
mostly doesn’t have the social media planning or listening.

I am sure you have heard in a hundred of times that
If you don’t have any plan, you have a plan to fail
So, it’s better to try and fail than quitting before even trying. One shouldn’t be disheartened or bogged
down if they don’t have a social media plan. After all, this is the first step to rule the Social Media World,
be positive!
The Journey Of Thousand Miles Starts With AStep
Take that step, rather than start whining…
2–ExperimentalSocialMediaMarketing

This particular stage, the EXPERIMENTAL (just like its name suggests), is among my favorites.
Experimental social media marketing gives a huge playground to plan (plus) implement new, interesting
and out of the box social media marketing strategies. Don’t be afraid of mistakes,
As long as you are making mistakes, it sums that you are trying to achieve something.
But be sure, not to repeat same mistakes over and over again.
With the help of various tactics applied, organizations tend to get a multiple set of results – and that help
them in understand which particular thing worked and which didn’t. Companies are most Vulnerable here,
but the element of enjoying one’s work is at its peak (imagine, learning something new every day)
3–OperationalSocialMediaMarketing

Functionality either makes it or breaks it – be careful about operative measures and concerns while
carrying out social media marketing. Operational social media marketing is the phase where the social
media engine starts to warm up. This very phase is very exciting for the organizations, (why? Because
results will start to appear now). It is the point where all the integration you synced earlier, starts to deliver
results – and for good.
4–Influential SocialMediaMarketing

Just like the name suggests, influential social media marketing is all about influencing customers and
consumers. Whether you are a B2C or B2B organization if your social media marketing campaigns are
ineffective then there won’t be any point of running the campaigns. Social engagements take place
against posts, tweets and campaigns under this stage (at an exponential rate). Results are easily
witnessed by all, including higher management. Influential social media marketing is all about utilizing the
systems and tools you put together to acquire great results and engagements.
So,what’sthetakehomelesson?
“Companies with clear social media strategy by regularly measuring their efforts see 60%
faster growth.”
Start your social media marketing journey from today! But first, analyze on which pedestrian you are
standing.
Have a great Monday!
Get in touch with me on Facebook,
Follow Me on Twitter
Professionally connect with me on LinkedIn.
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AboutShafiqUlHasanSiddiqui
Shafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive
experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides
consultation to businesses and entrepreneurs for the creation and management of their social media
marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe.
Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst
and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager /
Strategist at an international IT concern.
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