This eBook is your go-to resource for navigating the ever-evolving digital landscape.

1. THE
ULTIMATE
BUSINESS
LIBRARY-2 D I K S H A
G A U T A M

2. The See stage includes the largest possible qualified
addressable audience which is not considering buying yet.
Therefore, your main goal is to attract the customer's
attention. For example,Red Bull creators, who have been
making videos for a long time, are experts in raising brand
awareness. The "See" stage is about building brand
awareness and attracting a broad audience's attention. Your
goal here is to make potential customers aware of your
brand, products, or services.
See
Channels Web, Social media,
Seo, Blog, YouTube
Measurement Visits, % New Visits,
Views, Social Media
This stage targets a broad audience that may not be aware of
your brand or products. It includes people who are just starting
to explore their needs or problems.The goal here is to increase
brand visibility and awareness. Focus on capturing attention and
creating a positive first impression. Use tactics like content
marketing, social media, SEO, and display advertising to reach a
wide audience.
MAKE YOUR
MARKETING COMMUNICATION
Mastering Marketing Communication

3. A customer in the do phase is decided to buy, so your job is
to get the customer to choose just you. At this stage, your
audience is ready to make a decision and take action. They
are actively looking for the right product or service to fulfill
their needs.
Channels PPC, Email Marketing,
SEO, Web
Measurement Conversions,
Conversion Rate,Profit
Think
In the second stage, there are fewer customers. At the Think
stage, however, customers are closer to purchasing decision.
In this stage, your audience is actively researching and
considering solutions to their problems. They are aware of
your brand and exploring their options. Your goal is to
engage and educate this audience, positioning your brand as
a valuable resource and guiding them toward considering
your products or services.
Channels Web, Blog, YouTube,
E-mail Marketing,
SEO, PPC
Measurement Average Session
Duration, Views,
Number of E-mail
Subscribers, CTR
Do

4. Care
The Care stage involves customers who have made two or
more orders.The "Care" stage focuses on retaining existing
customers and turning them into advocates who promote
your brand to others.
Channels Web, Blog, E-mail
Marketing,customer
Service
Measurement Repeat Purchase
Rate,Customer
Ratings E-mail
Effective communication at this stage includes:
Provide exceptional customer service and support to
maintain customer satisfaction.

5. CREATE A WEBSITE
Making of website is no longer just for developers. Thanks
to CMS systems, small and medium-sized businesses tend to
manage, and sometimes create their web pages on their
own.In this case,however, it is necessary to think that the
creation of the site is quite extensive project. So how do I
create a website? And which CMS system to choose?
However, as the demands of developer's knowledge
gradually decrease, the demands for knowledge of marketing
or graphic design have continued to grow. Therefore, if you
want to create user friendly attractive and popular sites, you
do not need to be a developer, but rather a manager who will
get ready for the project on behalf of the new website.
Creating a website involves several steps, and the specific
process can vary depending on your goals and technical
expertise.

6. Systematic procedure
Setting the target
Who will visit your website?
What visitors to the site should do
Main topics of the site
Analyze your competition
Define the website structure
Design
Content
SEO on-page
Web testing
Website launch
SEO off-page
Continuous checking of Sitefunctionality
and SEO
Website traffic tracking

7. Website traffic analysis
SEO analysis
Web changes
The advantage of CMSs? It works even without development
CMSs also offer add-ons that make work much easier for users:
• Templates
• Plugins / modules
• Widgets
Selecting a suitable CMS
If you decide to create a new website, all you have to do is
decide which CMS to choose. Currently, the most common
systems are WordPress, Joomla and Drupal. Selecting the
right Content Management System (CMS) is crucial for your
website's success. There are many CMS options available,
each with its own features, strengths, and weaknesses.
Selecting a suitable Content Management System (CMS) is an
important decision for your website or online project. A CMS
makes it easier to create, manage, and update your website's
content without extensive technical knowledge. Choosing the
right Content Management System (CMS) is a pivotal decision
when embarking on a website project. A suitable CMS should
align with your project's unique requirements.

8. The most popular CMSs.
The advantages of WordPress result from the fact that it is
the most wide spread of all CMSs. For example, the offer of
plugins and templates is clearly the widest. There are around
50,000 plugins available on WordPress, while Joomla lags far
behind with just 8,000 available plugins. Key considerations
include defining your feature needs, assessing scalability,
prioritizing security, and evaluating the user-friendliness of
the content editing experience
Services such as Wix and Squarespace have a number of
disadvantages compared to WordPress and other CMSs.
WordPress is by far the most popular CMS globally.
Furthermore, community support, third-party integrations,
and customization options are pivotal factors to weigh.

9. DIGITAL
MARKETING