Digital marketing refers to the use of all internet-based marketing efforts. It's about sharing content with the aim of engaging and influencing potential customers, driving website traffic, generating leads and ultimately converting those leads to sales.

1. Fundamentals of
Digital Marketing
A guide by Digital Training India
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2. Wordpress
WordPress is an open-source content
management system (CMS) that makes it easy to
create and manage a website. It is the most
popular CMS in the world.
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3. E-mail Marketing
Email marketing is a form of
marketing that can make the
customers on your email list aware of
new products, discounts, and other
services. It can also be a softer sell to
educate your audience on the value of
your brand or keep them engaged
between purchases. Some of the tools
used in:
➔ Mailchimp
➔ Benchmark
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4. Youtube Monetization
YouTube monetization is defined as your
ability to derive income from your videos. If
you’re interested in qualifying for YouTube’s
monetization program, you might need to
fulfill a few criteria, such as 1,000 subscribers
to your channel and 4,000 watch hours over
the past 12 months. We’ll explore the
requirements at length later.
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5. Google Adsense
AdSense is a free-of-charge, simple way to earn money by
displaying ads next to your online content. With AdSense,
you can show relevant and engaging ads to your site
visitors and even customize the look and feel of ads to
match your site.
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6. Affiliate marketing is a process where publishers earn a
commission by using an affiliate link to promote a product or
service made by another retailer or advertiser. The affiliate
partner is rewarded a payout for providing a specific result to
the retailer or advertiser. Typically, the result is a sale.
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7. Social Media
Marketing
Social Media Marketing is the use of
social media—the platforms on which
users build social networks and share
information—to build a company's
brand, increase sales, and drive
website traffic.
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8. SEO On Page
SEO On Page refers to the practice of
optimizing webpages to improve a website's
search engine rankings and earn organic
traffic. In addition to publishing relevant, high-
quality content, on-page SEO includes
optimizing your headlines, HTML tags (title,
meta, and header), and images.
He loved soccer, but feared he had no
way to talk to a coach or teammates.
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9. SEO Off Page
SEO Off-page refers to SEO tactics applied
outside of a website to improve its rankings.
These tactics often include link building,
guest posting, social media marketing, and
more. The goal of off-page SEO is to get
search engines (and users) to see your site
as more trustworthy and authoritative.
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10. Google AdWords
Google AdWords is one of the
services advertisers use for online
promotion of their content, brand,
website, etc through certain defined
keywords to achieve traffic or leads.
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