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1. Importance of SERP
features in search
engine marketing
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2. Introduction to SERP
Search Engine Results Page (SERP) The page that a search
engine returns after a user submits a search query. In
addition to organic search results, search engine results
pages (SERPs) usually include paid search and pay-per-
click (PPC) ads.
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3. Importance of
SERP
Search engine results pages (SERPs) are pages search
engines show in response to users’ queries. Featuring
at the top of SERPs can be a huge win for your SEO
efforts. Not only does it increase your site’s visibility
but it can also improve ranking and help you get
higher returns on investment in your digital
marketing campaigns. In this article, we’ll highlight
several SERP variations and Reasons Why SERPs Are
Important to SEO.
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4. 5 important reasons of
SERP
1. Increases Traffic
2. Improves Crawling
3. Builds Credibility
4. Increases User Contact Points
5. Improves Domain Authority and Backlinks
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5. Advantages of
SERP
20% of all clicks go to websites at the top of the
SERP. 90% of visitors never visit the second
page of search engine results. Google Adwords
is a terrific technique to rank higher more
quickly.
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6. Disadvantages of
SERP
When funding a SERP, the company does
not receive an immediate tax deduction. The
funds that accumulate for a SERP inside a
life insurance policy are not protected from
creditor claims against the company in case
of the company's insolvency.
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7. Features of
SEM
Search engine marketing (SEM) is a digital
marketing strategy that increases the
visibility of websites in search engine
results pages (SERPs) using paid
advertising. It’s also known as paid search
marketing, or pay-per-click (PPC).
websites
apps
mobile devices
social media
search engines
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8. Types of SEM
07
Pay-Per-Click (PPC), Local and Organic SEO
There are three main types of search engine marketing
(SEM) – all aimed at helping you earn greater visibility
in search results. (3) Organic SEO. (3) the dominant
factors that influence your ability to achieve a page 1
ranking.
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9. 9 Key Benefits of Search Engine
Marketing (SEM)
Visibility. One of the best SEM
benefits is that it gives your brand
immediate and increased visibility on
search engines. ...
It's Affordable. ...
Analytics. ...
Local Market. ...
Faster Results and Responses. ...
Stuck in Traffic. ...
Make Changes When You Want. ...
You're At The Top.
Benefits of SEM
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10. 09
Thankyou
contact details
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website URL
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E.mail address
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