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1. Google Ads
Strategy - 2024
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2. Understanding
Landscape
• Recap of Digital developments: Highlight
the important developments that will
shape digital advertising in 2024.
• Market analysis: A brief review of the
competitive landscape as well as insights
into audience behavior.
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3. • Define goals: Create explicit,
measurable, and realistic targets that
are in line with the broader business
goals (for example, lead generation,
brand awareness, and sales).
• KPIs: Determine key performance
indicators (KPIs) for measuring
success.
Setting Clear
Objectives
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4. • Audience Insights: Use
Google's powerful audience
targeting tools to connect
with the right individuals
at the right time.
• Segmentation: Audiences
are segmented based on
demographics, interests,
habits, and intent signals.
Audience
Targeting &
Segmentation
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5. Ad Creation &
Optimization
• Compelling Ad language: Create attention-
grabbing headlines and ad language that
addresses the audience's requirements and
pain areas.
• Creative Excellence: Create visually
appealing and relevant ad creatives, such as
photos, videos, and responsive display
advertising.
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6. Budget Allocation
&
Bid Strategy
• Budget Planning: Allocate budget
strategically across campaigns based on
performance goals and priorities.
• Smart Bidding: Utilize Google's machine
learning algorithms for automated
bidding strategies like Target CPA,
Target ROAS, or Enhanced CPC.
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7. Monitoring & Analysis
• Real-Time Monitoring: Using
Google Ads' dashboard and
analytics tools, you may monitor
campaign performance in real
time.
• Performance Analysis: Examine
important metrics and insights
to discover opportunities for
improvement and optimization.
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8. Thank You
+91 9611361147
nidmindia@gmail.com
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