DIGITAL MARKETING COURSE ONLINE WITH CERTIFICATE NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. To learn more https://nidmindia.com

1. MASTERING CONTENT
MARKETING
"Content marketing is the gap between
what brands produce and what
consumers actually want." - Michael
Brenner
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2. Engagement and
Education
CONTENT MARKETING
Value-Oriented
Audience-Centric
Consistent Presence
Relationship Building
Content marketing centers on delivering valuable information
and insights to the target audience.
It tailors content to meet the specific needs and interests of the
intended audience.
Instead of direct selling, the focus is on engaging and
educating the audience.
Regular creation and sharing of content across various
platforms establish a consistent online presence.
Content marketing aims to build credibility, trust, and lasting
connections with the audience.
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3. • Improved brand awareness
and visibility
• Increased website traffic
and engagement
• Lead generation and
customer acquisition
• Establishing authority and
thought leadership
Benefits of Content Marketing
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4. Goal Setting
• SMART goals
(Specific, Measurable,
Achievable, Relevant,
Time-bound)
• Aligning content goals
with business
objectives
Elements of a Successful Content
Marketing Strategy
Audience Research
• Defining target
audience and buyer
personas
• Understanding their
needs, pain points,
and preferences
Content Creation
• Types of content
(blogs, videos,
infographics, eBooks,
podcasts, etc.)
• Creating valuable,
relevant, and high-
quality content
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5. Content Planning and Strategy
• Editorial calendar and content
scheduling
• Mapping content to the buyer's
journey (awareness, consideration,
decision)
• Maintaining consistency in tone,
style, and messaging
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6. SEO AND CONTENT OPTIMIZATION
Incorporating relevant
keywords for search
visibility
On-page optimization
techniques (meta tags,
headings, alt text)
Importance of high-quality,
shareable content for
backlinks
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7. Content Distribution
Channels
Social Media Email Marketing
Influencer Partnerships
Social Media
• Tailoring content for different platforms
• Utilizing social media scheduling tools
Email Marketing
• Promoting content to subscribers
• Creating compelling email subject lines and
CTAs
Influencer Partnerships
• Collaborating with influencers for wider reach
• Leveraging their audiences to amplify content
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8. Measuring Content
Performance
Key performance
indicators (KPIs)
for content
marketing
Tools for tracking
and analyzing
engagement (Google
Analytics, social
media insights, etc
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9. Examples of brands with
successful content marketing
• Nike's content marketing
extends beyond sportswear,
focusing on fitness and
empowerment.
• The "Nike Training Club" app
offers workouts and wellness
content, connecting with
users' aspirations.
• Dove's "Real Beauty"
campaign challenges beauty
norms, resonating with their
audience's values.
• Their content includes
powerful videos and
campaigns that celebrate
diversity and self-esteem.
• Starbucks' "My Starbucks
Idea" platform engages
customers in product
development.
• Users suggest ideas, giving
Starbucks insights into
customer preferences and
creating a participatory
experience.
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10. • Voice search and
optimized content
• Interactive and
personalized content
experiences
• Integration of AI and
chatbots in content
delivery
Future Trends in Content Marketing
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11. To learn more Visit
nidmindia@gmail.com
+91 9611361147
National Institute of Digital
Marketing
Bangalore,India