In this file, you can ref promotion interview tips with interview questions & answers, other promotion interview tips materials such as: interview thank you letters, types of interview questions
In this file, you can ref promotion interview tips with interview questions & answers, other promotion interview tips materials such as: interview thank you letters, types of interview questions
Need to prove your SEO proposal’s ROI?
Will your executive team only approve a proposal if it provides clear value to their business?
Do your stakeholders require visible alignment with technical resources, executive buy-in, and business models just to start any SEO project?
You know what’s needed for SEO to drive success, but how do you prove the pathway there?
This is where reliable SEO forecasting comes in handy.
Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers.
Watch our webinar to learn how to forecast your SEO strategy, one that your shareholders can trust and confirms your SEO's value.
You'll learn how to:
- Prove the business value of your SEO proposal.
- Easily connect SEO objectives to business outcomes.
- Utilize data to confirm SEO's value.
Anca Țenea, Community Manager at SEOmonitor, and Edward Coram James, Chief Executive at Go Up, will demonstrate how SEO forecasting can help you solve your organization's specific business problems.
Most SEO teams struggle to prove their long-term impact, align everyone involved, and trust the data when forecasting future results.
Make SEO’s value tangible, differentiate yourself, and align expectations with SEO deliverables to ensure success in your organization, using the solution in this informative webinar.
From ideation, to test execution, to interpreting results – your experimentation program requires a variety of sophisticated skills to achieve impactful results. In many organizations managing an experimentation program comes with the added challenge of having limited resources. Check out these slides and get insight into running an impactful testing program with a lean team.
Key Takeaways
- Tips for fully utilizing your lean team
- Ideas for scaling your program
- Ways to create a flywheel of winning tests
For November 2018 we look at new features in GatherUp. Improve customer management and gain valuable insights using our new Customer Activity feature. Automate building review themes with Auto-tagging.
Alexandr Galkin, Competera. Customer Development – the founding story and pra...IT Arena
Alexandr Galkin is CEO and Co-Founder of Competera, an international tech company offering AI-backed price optimization software to help enterprise retailers set and maintain optimal prices. He is a Forbes contributor, speaker at IRX, e-Commerce and RBTE conferences.
Speech Overview:
How we found Competera using a mix of Steve Blank and Google Sprint frameworks
– Our journey Win & Loses
– Fundamental tips about Customer Development and difference from Product develop
– Hypothesis – creation, and validation
– Weekly plan to evaluate and test. any idea in 90 days. (based on the real-life example of one of our product)
Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...VWO
One of the main concerns of conversion optimization professionals and their clients is the defined KPI (key performance indicator) of the test. If you are exclusively keeping an eye on one data point, it can easily muddle your insight. This can add to frustrations and the team may lose confidence in the process.
There's value in a failed experiment.
This talk by Christopher Nolan of Shipbob will give you an understanding of segregating good and "bad" test results through deeper analysis. He will share practical examples from his years of experience of working previously with Conversion Sciences, BigCommerce, and now Shipbob.
Window Cleaning Business Plan [2024- Download PDF]Skyrocketbpo
A window cleaning business plan is a detailed blueprint outlining the strategies and objectives for establishing and operating a successful window cleaning service. This comprehensive document serves as a roadmap for the business's development, guiding decision-making processes and providing a framework for achieving long-term success.
1. Executive Summary: The executive summary provides a concise overview of the window cleaning business, summarizing its mission, vision, goals, and unique value proposition. It outlines the key points of the business plan, offering insights into the target market, competitive advantage, and growth potential.
2. Business Description: This section delves into the specifics of the window cleaning business, including its location, ownership structure, legal entity, and operational model. It outlines the history of the business, its founders, and the inspiration behind its establishment. Additionally, it describes the target market segments, service offerings, and competitive positioning within the industry.
3. Market Analysis: The market analysis section examines the window cleaning industry landscape, including market trends, demographics, and customer preferences. It assesses the demand for window cleaning services locally, regionally, and nationally, as well as the competitive environment and potential growth opportunities.
4. Services Offered: Here, the window cleaning business details its range of services, including interior and exterior window cleaning, screen cleaning, gutter cleaning, and pressure washing. It may also include additional services such as window tinting, glass restoration, and post-construction cleanup, depending on the business's expertise and market demand.
5. Marketing and Sales Strategy: This section outlines the window cleaning business's approach to marketing its services and attracting customers. It includes a marketing plan encompassing branding, advertising, online presence, networking, and customer relationship management. Additionally, it details the sales channels through which the business will acquire clients, such as direct sales, referrals, partnerships, and online booking platforms.
6. Operational Plan: The operational plan covers the day-to-day operations of the window cleaning business, including scheduling, staffing, equipment, and safety protocols. It outlines the workflow for servicing clients, managing appointments, and ensuring quality control. Additionally, it may include strategies for inventory management, vehicle maintenance, and compliance with industry regulations.
7. Financial Plan: This section presents the financial projections and budgetary considerations for the window cleaning business. It includes revenue forecasts, cost estimates, profit margins, and cash flow projections. Additionally, it outlines the sources of funding, such as startup capital, loans, or investor contributions, and the expected return on investment for stakeholders.
What are the components of an excellent sales enablement process that evolves the sales function into a much larger contributor to the strategic growth of an organization? This presentation will answer this effectively.
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Similar to Digital Marketing Campaign.pptx (1) (20)
2. “
Value Proposition
Advanced Measurement Labs is a 3rd party quality control
inspection lab and engineering department that has served
manufacturing companies (small to corporate enterprises)
for the past 23 years. We deliver quality results that pass
inspection while also meeting our client’s critical deadlines.
4. Target Market: Corporate Manufacturing Engineers
● Works for companies
with 250+ employees
● Work in teams under a
supervisor/manager.
● Driven by project
deadlines over financial
budgets.
5. Target Market 2 : Small Manufacturing Business Owners
● Seeks expert knowledge
in the industry.
● Works with other local
small businesses.
● Handles most every
aspect of their business,
therefore doesn’t have a
lot of time to research.
6. Pains Gains
Corporate
Manufacturing
Engineers
● Tight Project
Deadlines
● Pressures from
supervisors to
deliver reports that
pass.
● Peace of mind that reports
pass inspections.
● Quality results that make
supervisors happy.
● Confidence with our 23
years of experience in the
industry
Small
Manufacturing
Business Owners
● More concerned
with budget.
● No Time for
research
● Peer support of another
small business owner.
● Confidence with our 23
years of experience in the
industry
8. Goals (1)
Get 10% increase of home page
visits after release of updated
website month over month.
KPI
1. Session Time
2. Conversion Rate
3. Email Opt - In List
* Why just the home page?
9. Goals (2)
Get 5% increase of Request for
Quote (RFQ) form fill-ups compared
to the previous month after release
of updated website month over
month.
KPI
1. Overall lead generation rate.
a. Measured by % of visitors that
complete RFQ form
2. Leads per day/month
a. Measured by RFQ form fill-up
10. Goal (3)
Get 15 new company leads
within the first 3 months of the
launch of the new website.
KPI
1. RFQ Form Fill-Ups
2. Conversion Rate
3. Email Opt-In
14. Establish Normalcy with
Google Analytics
● Segments: new visitors, return visitors,
paid traffic, imported gallery segment
● Goal Tracking
○ Thank You for your Request for
Quote (URL Destination)
○ Sample PDF Report Download
(URL Destination)
● Event tracking
● Campaign Tags
○ Email Campaign (New Website
Launch)
(http://www.advancedmeasurementlabs.
com/?
utm_source=mailchimp&utm_medium=e
mail&utm_campaign=website%20launch)
* Note: Use URL Shortener
15. Email Marketing
● Automated
○ RFQ through website
○ Email Opt-In
● Segmented
○ RFQ’s that didn’t convert within the last month
○ Current clients (corporate engineers) that have not
requested a job within the last 3 months
○ By Industry
○ Small Business Owners
■ Tips & Discount
○ Returning Loyal Clients
■ Loyalty Program Benefits
18. PPC: Keywords & SEO
Google AdWords Keyword Generator
● Final URL Tracking
● Ad Extensions listing pages with top
services
● A/B Test by industry, location, service type
19. Future Digital
Marketing Campaign
● Content Strategy
○ Launch of industry blog
○ Email Marketing: Monthly Newsletter
● Affiliate Marketing
○ Affiliate Advertising
○ LinkedIn Ads