This document discusses key performance indicators (KPIs) for sales assistants. It provides information on developing KPIs for sales assistants, including defining objectives and key result areas, identifying tasks, and determining how to measure results. The document recommends that KPIs be clearly linked to strategy and empower employees. It lists types of KPIs and directs the reader to a website for additional materials on sales KPIs, performance appraisal forms, and review phrases.