This talk looks at how media brands beyond publishing are becoming direct competitors with magazine brands, and how publishing can create user focused experiences to compete in this market.
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
The document summarizes key highlights from the South by Southwest (SXSW) festival, including trends in chatbots, virtual reality, connected home devices, and video consumption. Some main takeaways are that chatbots are proliferating but should solve real problems, VR and 360 video are growing but still nascent, connected home devices will focus on security and advertising, and ethics are an increasingly important consideration across many technologies.
Christy Robinson is the digital coordinator at public media station KERA in North Texas. Before that, she worked in digital for Computer Task Group and The Dallas Morning News. Robinson specializes in growing audiences, improving user experience, communicating analytics, coaching colleagues, organic and paid social media strategy, web copy writing and editing, testing and conversion and SEO. @christyrobinson
This document summarizes 20 tips and trends in social media marketing that were discussed at a conference. Some of the key points include: focusing on creating snackable and consumable content for platforms like Facebook and Instagram; using video and live streaming more across channels; leveraging influencer marketing but ensuring long-term relationships; embracing new formats like stories, chat platforms, and virtual reality; and recognizing that paid media is increasingly necessary to reach audiences at scale. The document emphasizes adapting to changing user preferences and behaviors across multiple social media platforms.
This presentation touches on how organizations can better serve mobile users without spending a lot of time (or budget). I presented it at Denton NewsTrain in September 2018 and Denver NewsTrain in April 2019.
5 Provocations for Boston University's Aspiring Planning Types, November 2013Ian Fitzpatrick
This document provides five provocations for aspiring planners at Boston University. The provocations are: 1) Take circuitous routes in your career path and experiences, 2) Fall in love with people to better understand their needs and context, 3) Design for networks and understand how their value increases exponentially with more users, 4) Deeply believe in principles to guide your work, and 5) Fuel new ways of working, not just new ways to sell things, and prepare for reinventing your career every 3-5 years. The document encourages embracing interests and gaining diverse experiences to become more interesting and knowledgeable.
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
The document summarizes key highlights from the South by Southwest (SXSW) festival, including trends in chatbots, virtual reality, connected home devices, and video consumption. Some main takeaways are that chatbots are proliferating but should solve real problems, VR and 360 video are growing but still nascent, connected home devices will focus on security and advertising, and ethics are an increasingly important consideration across many technologies.
Christy Robinson is the digital coordinator at public media station KERA in North Texas. Before that, she worked in digital for Computer Task Group and The Dallas Morning News. Robinson specializes in growing audiences, improving user experience, communicating analytics, coaching colleagues, organic and paid social media strategy, web copy writing and editing, testing and conversion and SEO. @christyrobinson
This document summarizes 20 tips and trends in social media marketing that were discussed at a conference. Some of the key points include: focusing on creating snackable and consumable content for platforms like Facebook and Instagram; using video and live streaming more across channels; leveraging influencer marketing but ensuring long-term relationships; embracing new formats like stories, chat platforms, and virtual reality; and recognizing that paid media is increasingly necessary to reach audiences at scale. The document emphasizes adapting to changing user preferences and behaviors across multiple social media platforms.
This presentation touches on how organizations can better serve mobile users without spending a lot of time (or budget). I presented it at Denton NewsTrain in September 2018 and Denver NewsTrain in April 2019.
5 Provocations for Boston University's Aspiring Planning Types, November 2013Ian Fitzpatrick
This document provides five provocations for aspiring planners at Boston University. The provocations are: 1) Take circuitous routes in your career path and experiences, 2) Fall in love with people to better understand their needs and context, 3) Design for networks and understand how their value increases exponentially with more users, 4) Deeply believe in principles to guide your work, and 5) Fuel new ways of working, not just new ways to sell things, and prepare for reinventing your career every 3-5 years. The document encourages embracing interests and gaining diverse experiences to become more interesting and knowledgeable.
Is Facebook Newsfeed the new "Prime Time"?ThinkDigital
Is Facebook Newsfeed the new "Prime Time"? Anna Karakatsani, the Country Manager of ThinkDigital in Greece, Cyprus & Albania, addressed this question during her presentation at the Social Media Conference '14 in Athens, Greece, on April 7.
This document discusses what is needed to create successful products. It argues that while ideas, engineering and design are important, they are not enough on their own. Successful products solve real problems for people. The document examines examples of products like Path and Google Wave that failed, despite having great ideas, founders, engineering and design. It suggests the key lessons are to talk to people to understand their needs and problems, fail early by testing ideas quickly, and to not give up when facing failure.
Content Marketing in the Age of Bots, Video, Voice & MobileJami Oetting
How people find, interact with, and buy from companies is changing due to the rise of voice search, live video, bots, and social content. And that means brands need to rethink how they create and distribute content. This deck, given at the Midwest Digital Marketing Conference, covered the evolving search, social, advertising, and mobile trends and technologies that are changing content marketing.
The document discusses key topics around digital marketing and social media including:
- Understanding owned, earned, and bought media and how digital technology is changing behaviors
- The importance of data and storytelling across platforms for digital marketing
- How to analyze audiences using tools like Followerwonk
- Why attention and engagement are crucial given short attention spans on mobile devices
- The need for authentic, strategic stories that make people feel something instead of hard promotions
- How trust is essential for social media marketing and must be built over time through quality content
Training session - Pitching Your Startup or App to the Mediamidem
1. The document provides tips for pitching a startup or app to the media, emphasizing brevity, relevance, and developing relationships.
2. It advises having a minimum viable product and angle ready, such as a launch or new feature, and to pick a relevant contact to pitch.
3. The ideal pitch is then kept brief, to the point, and avoids pestering journalists, while being careful about exclusives which can backfire if the embargo is broken. Building ongoing relationships through updates and in-person meetings is also encouraged.
How to Build a Prototype Workflow for Product/Market FitTadpull
"Getting out of the building" can be overwhelming. This presentation covers a workflow using Empathy Maps, User Personas, and User Journeys to figure out if you have a good Value Proposition for your Customer Segments.
Case studies from TheLowlineNYC and Atlantic Public Media included as well.
The document discusses how a brand is defined by its interactions across digital channels. It emphasizes that every interaction a user has with a brand, whether through a website, app, social media, or other digital means, helps shape the user's perception of that brand. It also stresses that all users, from customers to employees to viewers, should be treated as users, and that brand interactions should be designed to be helpful, harmless, and honest in order to form better relationships with users.
Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)Calvin C. Yu
1. The document discusses myths and facts regarding social media and social networking, arguing that it is not just for youth and can be embraced even without dedicated resources.
2. Key points made include that the audience for social media is wider than imagined, it enables active sharing versus just information distribution, and viral effects can make organizations more resourceful.
3. The document provides tips for developing a social media strategy focused on strengthening trusted connections, participation, and sustainability through simplicity and adherence to the 20/80 rule.
The document discusses how to become an intentional content creator by planning content strategically based on goals, audience, and messaging. It recommends starting with a content brief that outlines goals, timeline, team roles, and metrics before creating content. Content should then be efficiently produced and "atomized" into various formats like graphics, videos, and social posts. The goal is to create quality content in less time that moves and engages the audience.
Wearable Technology and the Future of Digital and Social MediaDr. William J. Ward
Wearable Technology and the Future of Digital and Social Media ~ DR4WARD Social Media Professor Newhouse School of Public Communications, Syracuse University
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
7 Habits of Highly Successful Social MarketersHearsay Systems
Clara Shih, CEO of Hearsay Social, discusses 7 habits of highly successful social marketers. She outlines the habits which include establishing a home base on social networks, claiming business pages, getting local to drive sales, integrating social media across marketing campaigns, learning new social media metrics, corralling the chaos of multiple social networks, and preparing for the future of social media. Shih emphasizes the importance of these habits for social media marketing success.
In the current political climate, it seems like we've all but given up on productive, respectful discourse. However, simple design and content strategy choices can encourage collaboration over conflict, even when dealing with hot-button issues. In this session we'll look at real-world examples of how the way we phrase a question or design and interaction can have a huge impact on the quality of conversation.
Have you ever felt trapped in a bad PowerPoint presentation? Ever listen to a speaker drone on like a zombie? Do boring uninspiring slides leave you feeling like the walking dead? Don’t be a PowerPoint zombie! Here are 6 tips to avoid Death by Powerpoint!
Designing for Digital Magazines - Rob Boynes for Guardian MasterclassesRob Boynes
This talk discusses how the magazine and digital magazines in their current guise are preventing innovation. Less prescriptive, and more of a call to action, the lecture discusses the current models in digital magazine UX and asks what a digital magazine could be and where it needs to innovate to in a changing media landscape.
It also looks at the importance of user centric design, user testing and creating experiences outside of what we consider 'magazines' - and how working with our users (and readers) could produce something unique, innovative and valid as a business model.
***********
NB. Notes are on grey slides, White and yellow slides are from the original presentation.
This talk was developed and changed with feedback from an original talk I performed at UX CAMP BRIGHTON in 2013 called "Why the page is killing innovation in magazine UX".
1. The document discusses the concept of creating content that can exist across multiple timelines, contexts, and networks simultaneously.
2. It emphasizes the importance of content being able to communicate itself on any social network and having its business model and metrics built into the individual pieces of content.
3. Other key points discussed include making content adaptive to different devices and platforms, organizing content by time and relevance rather than rigid sections, and taking a digital-first approach.
This document proposes reimagining the concept of a "package" by placing the user at the center and making the package unique to each individual user based on their data, behavior, preferences, and interactions. It suggests the package could develop over time as the user engages with different content and communities. It also proposes the package could exist beyond screens in physical spaces and nature, and that the content and brand could change based on the user's location, time, and emotions. The goal would be to create personalized narratives and positive habits for each user by rewarding their achievements and engagement with game dynamics.
facebook has killed your designer - the age of superstructures and distribut...Rob Boynes
The rise of the social network superstructure is creating homogenised design experiences across app and web. Google’s Material Design creates a manifesto for consistency “that synthesizes the classic principles of good design with the innovation and possibility of technology and science”. Are we designing ‘machines for living in”? This talk looks at the rise of distributed media, the erosion of uniquely designed spaces and asks how a future design language can be built that embraces human needs.
Is Facebook Newsfeed the new "Prime Time"?ThinkDigital
Is Facebook Newsfeed the new "Prime Time"? Anna Karakatsani, the Country Manager of ThinkDigital in Greece, Cyprus & Albania, addressed this question during her presentation at the Social Media Conference '14 in Athens, Greece, on April 7.
This document discusses what is needed to create successful products. It argues that while ideas, engineering and design are important, they are not enough on their own. Successful products solve real problems for people. The document examines examples of products like Path and Google Wave that failed, despite having great ideas, founders, engineering and design. It suggests the key lessons are to talk to people to understand their needs and problems, fail early by testing ideas quickly, and to not give up when facing failure.
Content Marketing in the Age of Bots, Video, Voice & MobileJami Oetting
How people find, interact with, and buy from companies is changing due to the rise of voice search, live video, bots, and social content. And that means brands need to rethink how they create and distribute content. This deck, given at the Midwest Digital Marketing Conference, covered the evolving search, social, advertising, and mobile trends and technologies that are changing content marketing.
The document discusses key topics around digital marketing and social media including:
- Understanding owned, earned, and bought media and how digital technology is changing behaviors
- The importance of data and storytelling across platforms for digital marketing
- How to analyze audiences using tools like Followerwonk
- Why attention and engagement are crucial given short attention spans on mobile devices
- The need for authentic, strategic stories that make people feel something instead of hard promotions
- How trust is essential for social media marketing and must be built over time through quality content
Training session - Pitching Your Startup or App to the Mediamidem
1. The document provides tips for pitching a startup or app to the media, emphasizing brevity, relevance, and developing relationships.
2. It advises having a minimum viable product and angle ready, such as a launch or new feature, and to pick a relevant contact to pitch.
3. The ideal pitch is then kept brief, to the point, and avoids pestering journalists, while being careful about exclusives which can backfire if the embargo is broken. Building ongoing relationships through updates and in-person meetings is also encouraged.
How to Build a Prototype Workflow for Product/Market FitTadpull
"Getting out of the building" can be overwhelming. This presentation covers a workflow using Empathy Maps, User Personas, and User Journeys to figure out if you have a good Value Proposition for your Customer Segments.
Case studies from TheLowlineNYC and Atlantic Public Media included as well.
The document discusses how a brand is defined by its interactions across digital channels. It emphasizes that every interaction a user has with a brand, whether through a website, app, social media, or other digital means, helps shape the user's perception of that brand. It also stresses that all users, from customers to employees to viewers, should be treated as users, and that brand interactions should be designed to be helpful, harmless, and honest in order to form better relationships with users.
Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)Calvin C. Yu
1. The document discusses myths and facts regarding social media and social networking, arguing that it is not just for youth and can be embraced even without dedicated resources.
2. Key points made include that the audience for social media is wider than imagined, it enables active sharing versus just information distribution, and viral effects can make organizations more resourceful.
3. The document provides tips for developing a social media strategy focused on strengthening trusted connections, participation, and sustainability through simplicity and adherence to the 20/80 rule.
The document discusses how to become an intentional content creator by planning content strategically based on goals, audience, and messaging. It recommends starting with a content brief that outlines goals, timeline, team roles, and metrics before creating content. Content should then be efficiently produced and "atomized" into various formats like graphics, videos, and social posts. The goal is to create quality content in less time that moves and engages the audience.
Wearable Technology and the Future of Digital and Social MediaDr. William J. Ward
Wearable Technology and the Future of Digital and Social Media ~ DR4WARD Social Media Professor Newhouse School of Public Communications, Syracuse University
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
7 Habits of Highly Successful Social MarketersHearsay Systems
Clara Shih, CEO of Hearsay Social, discusses 7 habits of highly successful social marketers. She outlines the habits which include establishing a home base on social networks, claiming business pages, getting local to drive sales, integrating social media across marketing campaigns, learning new social media metrics, corralling the chaos of multiple social networks, and preparing for the future of social media. Shih emphasizes the importance of these habits for social media marketing success.
In the current political climate, it seems like we've all but given up on productive, respectful discourse. However, simple design and content strategy choices can encourage collaboration over conflict, even when dealing with hot-button issues. In this session we'll look at real-world examples of how the way we phrase a question or design and interaction can have a huge impact on the quality of conversation.
Have you ever felt trapped in a bad PowerPoint presentation? Ever listen to a speaker drone on like a zombie? Do boring uninspiring slides leave you feeling like the walking dead? Don’t be a PowerPoint zombie! Here are 6 tips to avoid Death by Powerpoint!
Designing for Digital Magazines - Rob Boynes for Guardian MasterclassesRob Boynes
This talk discusses how the magazine and digital magazines in their current guise are preventing innovation. Less prescriptive, and more of a call to action, the lecture discusses the current models in digital magazine UX and asks what a digital magazine could be and where it needs to innovate to in a changing media landscape.
It also looks at the importance of user centric design, user testing and creating experiences outside of what we consider 'magazines' - and how working with our users (and readers) could produce something unique, innovative and valid as a business model.
***********
NB. Notes are on grey slides, White and yellow slides are from the original presentation.
This talk was developed and changed with feedback from an original talk I performed at UX CAMP BRIGHTON in 2013 called "Why the page is killing innovation in magazine UX".
1. The document discusses the concept of creating content that can exist across multiple timelines, contexts, and networks simultaneously.
2. It emphasizes the importance of content being able to communicate itself on any social network and having its business model and metrics built into the individual pieces of content.
3. Other key points discussed include making content adaptive to different devices and platforms, organizing content by time and relevance rather than rigid sections, and taking a digital-first approach.
This document proposes reimagining the concept of a "package" by placing the user at the center and making the package unique to each individual user based on their data, behavior, preferences, and interactions. It suggests the package could develop over time as the user engages with different content and communities. It also proposes the package could exist beyond screens in physical spaces and nature, and that the content and brand could change based on the user's location, time, and emotions. The goal would be to create personalized narratives and positive habits for each user by rewarding their achievements and engagement with game dynamics.
facebook has killed your designer - the age of superstructures and distribut...Rob Boynes
The rise of the social network superstructure is creating homogenised design experiences across app and web. Google’s Material Design creates a manifesto for consistency “that synthesizes the classic principles of good design with the innovation and possibility of technology and science”. Are we designing ‘machines for living in”? This talk looks at the rise of distributed media, the erosion of uniquely designed spaces and asks how a future design language can be built that embraces human needs.
My talk at Brighton Strategy and Planning Meetup, July 30th 2015. I talked about how difficult it is to plan for the future, and the Brilliant Noise methodology for creating trends radar maps to prioritise attention and resources around trends. To have a look at the Gartner Hype Cycle for marketing http://www.gartner.com/webinar/3075217
NB: When I say the Gartner hype cycle is a broken model, I mean that in the sense that all models are broken. It's still very useful indeed - the point I made in my talk was that it isn't always linear - things appear at the top of the hype cycle and then fall away or go straight to the slope of enlightenment.
UX Brighton - Why the page is preventing innovation in digital magazine user ...Rob Boynes
This talk was presented at UX CAMP BRIGHTON in 2013 and rewritten for a 15 minute redux talk for UX Brighton in January 2014.
It discusses how the magazine and digital magazines in their current guise are preventing innovation. Less prescriptive, and more of a call to action, the lecture discusses the shortfall in current digital magazine UX, asks what a digital magazine should be and where it needs to innovate to.
NB Notes are on yellow slides, White slides are from the original presentation.
The article discusses several emerging technologies to watch in the coming years, including:
1) The Rosetta mission which landed a probe on a comet, pointing to potential rewards from further space exploration in decades to come.
2) "Maker" tools that enable distributed innovation for Internet of Things devices, as inexpensive processors, sensors and microcontrollers allow small teams to challenge large tech companies.
3) Advances in artificial intelligence through deep learning that could transform technologies like Siri, Cortana and Alexa into more human-like assistants.
This document provides programming and activity ideas for makerspaces, including ideas for robotics, circuits, 3D printing, and virtual/augmented reality. It also discusses tips for organizing, marketing, planning, and surveying makerspaces. Some key programming ideas mentioned are robot obstacle courses, story-based circuit design, 3D printing community projects, and hosting hackathons or startup weekends. The document emphasizes that makerspaces should provide a safe space for failure and experimentation to spark interest in fields like engineering.
The document discusses how to successfully expand an intellectual property from the digital space into a global brand. It notes that becoming a brand requires clearly identified transferable values, ubiquity, and longevity. It warns that expanding into new categories greatly increases competition and requires execution excellence. Developing brand extensions also requires driving development across new businesses that have different skills and rules. The document provides questions to consider around a property's values, characters, storyline, design uniqueness, and long-term priority to determine if it is well-suited for brand expansion. An example of the successful Cut the Rope franchise is discussed, which saw global retail partnerships and consumer products deals after starting as a popular mobile game.
The document discusses how to successfully expand an intellectual property from the digital space into a global brand. It notes that becoming a brand requires clearly identified transferable values, ubiquity, and longevity. It warns that expanding into new categories greatly increases competition and requires execution excellence. Developing brand extensions also requires driving development across new businesses that have different skills and rules. The document provides questions to consider around a property's values, characters, storyline, design uniqueness, and long-term priority to determine if it is well-suited for brand expansion. An example of the successful Cut the Rope franchise is discussed, which saw global retail partnerships and consumer products deals after starting as a popular mobile game.
Social Media Presentation For N P A Region Mtg PhillyJeff McGraw
The document discusses social media and how it enables conversations between people online. It argues that social media is a force to be reckoned with because most Americans and internet users engage with social networks. It provides reasons to care about social media, such as how it is altering communications and acting like word-of-mouth marketing on steroids. Finally, it suggests ways for companies to engage with social media by understanding audiences, creating useful content, and participating in conversations.
Seggr is an innovation and management agency that focuses on designing human-centered solutions. The document discusses how social media and connectivity among people is increasing dramatically. It suggests that companies should learn how to leverage social software to increase the reach of innovations, introduce effective technologies, and create a social media strategy while minimizing risks. The rest of the document provides steps for connecting with customers through social media, including understanding one's objectives, customers, and how to authentically engage and measure success.
This document discusses app smashing, which is using multiple apps together to complete a project. It provides examples of apps that can be combined like Comic Touch, iMovie, and Keynote. The benefits of app smashing include promoting creative thinking, engaging learning, and allowing topics to be explored more fully. A four step process for app smashing is outlined as collecting content in one app, another app, merging the content, and publishing online. Various app smashing projects are presented for subjects like literacy, math, and music. Tutorials and examples of student work show how apps can be combined to create books, movies, and more.
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
The document provides an overview of a masterclass on using Twitter effectively. It discusses understanding the language of Twitter, engaging in conversations on the platform, and using it to build social capital. It notes that as of the last 24 months, smartphone penetration in the UK is at 78% and mobile/tablet is the preferred way for new customers to discover brands. It also discusses some side effects of social media like decreased ability to concentrate and remember information as people rely on crowdsourcing answers.
Dubit is a digital studio that has been creating kids entertainment like apps, games, and virtual worlds since 1999. They employ a team of 50 people across offices in the UK, US, and Australia. Dubit focuses on kid-centered design and involves children throughout the design process using in-house research techniques. They have experience designing for brands like Cartoon Network, creating virtual worlds and games. Dubit also has its own technology platform that allows games to be published across devices with features like avatars, leaderboards, and multiplayer support. The company emphasizes research and iterative testing to create engaging experiences for kids.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
The document summarizes notes from a TouchPoint2012 Symposium on interaction design. Theme One discusses the necessary future of interaction design and panels say know the limits of your intellectual leash, trust your intuition, and being curious as a designer involves trust-building with clients. Theme Two discusses the interaction design experience, with speakers from Adobe, frog, LVL Studio, Habanero, SAP, and Crispin Porter + Bogusky talking about topics like user experience optimization, contextual design, and evaluating interaction designers. Panels recommend focusing on strengths, versatility and creative spirit, using data to support ideas, and addressing how companies view failure.
This document provides a summary of an event focused on marketing and communication apps and tools for 2018. It includes:
- An overview of various Google tools for searching, sharing, and collaborating including Google Scholar, Google Trends, Google Alerts, Google Translate, Google Forms, Google Docs, Google Sheets, and Google Ad Grants.
- A discussion of social media management platforms like Buffer, Hootsuite, and Crowdfire that allow scheduling and organizing social media posts.
- A review of tools for creating graphics, videos, and presentations including Canva, Animoto, Tagxedo, and Prezi.
- A mention of analytics platforms like Google Analytics and Social
Ear to the Geek Ground: tech trends for communicators 2012Sheila Scarborough
An annual spring webinar with the AWC (Association for Women in Communications) to provide a snapshot of current tech trends for communicators, especially those highlighted during SXSWi (South by Southwest Interactive) every March in Austin, Texas.
AWC website: http://www.womcom.org/
The document provides information on activities completed for a management information systems project. It includes summaries of 3 technology blogs focused on emerging tech trends, businesses/finance, and entertainment. It also profiles Google Docs as a web collaboration tool and provides an analysis of key LinkedIn features for professional networking.
Space Invaders. The Revolution in a Nutshell.Gerald Hensel
The document discusses the evolution of marketing and communication from traditional to digital methods. It notes that in 1977 Star Wars popularized film franchises and in 1978 the video game Space Invaders introduced an interactive experience. More recently, platforms like Facebook and Twitter have grown exponentially and changed how brands communicate through social media. The document advocates for brands to focus on listening to customers, establish clear objectives, and develop strategies that embrace an agile approach across organizational structures and measurement.
Similar to Digital Magazine Awards 2013 - Keynote (20)
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
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Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
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Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
4. Grumpy Cat.
!
Grumpy Cat is important because he represents the success of
viral content distribution and reach.
5.
6. “CUTE”
!
Grumpy Cat at the time of this talk has approximately 2,359,598 +
official Facebook shares.
!
So what?
7. n = pN (1+R+R +R …) = pN / (1-R)
2
3
!
Duncan J. Watts & Jonah Peretti - Harvard Business Review
8. This is the Buzzfeed algorithm designed by Duncan Watts and
Jonah Peretti.
!
This algorithm shows how viral content is shared and becomes
popular through social networks and word of mouth.
!
9. n = pN (1+R+R +R …) = pN / (1-R)
2
3
!
R = reproduction rate
N = number of click throughs
n = user generated content distribution
!
Duncan J. Watts & Jonah Peretti - Harvard Business Review
10. It describes most of the traffic that goes through Buzzfeed’s site.
And it does a lot of traffic.
!
Which made quite a lot of money for Buzzfeed this year. “LOL”.
11. n = pN (1+R+R +R …) = pN / (1-R)
2
3
!
R = reproduction rate
N = number of click throughs
n = user generated content distribution
n = $60 million projected revenue 2013
!
Duncan J. Watts & Jonah Peretti - Harvard Business Review
12. Buzzfeed is relevant in this talk because Buzzfeed is a DIRECT
competitor with magazine brands.
13. “I think most magazine publishers
incorrectly feel that they are only
competing against other
magazines. So they take their lead
from what the industry is doing,
and iterate very slowly…
!
However the truth is that the
publishing world is not only
competing against each other,
but every content provider on
the web”
!
Andy Budd, CEO, Clearleft
14. Maybe magazines need a broader definition.
Maybe this definition is more appropriate.
15. !
So…what is a
magazine now?
!
‘Brands based purely on trust,
delivering fact and opinion about
topics that a significant amount
of people are interested in.’
16. So here is a Buzzfeed-style guide (with an aggressive SEO based
title) of five subjects in digital magazines that need focus.
20. 1. Share or die
!
Allow users to share anything they want.
Share skills and ideas as an industry.
Be limited by ideas - not software or skills.
Be transparent and collaborate.
21. 2. “Value must be
greater than pain”
(Scott Jenson - ex UX @ Apple / Google)
!
Content on demand - when the user wants it.
Reduce steps to access content.
Make things easy to read, share and save…
(i.e. make the user experience more than print)
Skeuomorphic ‘pages’ lose their meaning.
22. 3. Design for the user…
…not the device
!
Love responsive. Love agnostic. There is no hero device.
Build experiences - what works on mobile might not on tablet.
Design personal experiences that keep people coming back.
We are moving away from products and towards experiences.
We are moving towards a non-touch future. Kinect = 24 Million.
23. 4. “As a designer, if you want
your ego destroyed, have
someone use your app and
record their experience”
(Alan Branch)
!
Learn about people. Do user testing. Be humbled.
Create quick, minimum viable products. Test them. Improve them.
If you’re not testing or collaborating you’re just guessing.
24. 5. Don’t make me
look for my stuff
!
Search is hard work.
Search requires you to know what you’re looking for.
Replace search with relevant content the user actually wants.
Let users browse. Learn from their discoveries.