An introduction to digital branding and how we can connect with consumers.

1. Our digital lifeIt’s literally everywhere now

2. We need to tell
stories

4. Short ones, in
the palm of our
hands

10. If I give you 30
secs, it better
be worth it

12. Integration is
not an option

14. And if I give
you 4 minutes,
it needs to be a
movie

16. Free time is
never lost time.

17. And to
complicate
things, it’s all in
real time

18. 15,873 RETWEETS
6,454 FAVORITES
In a matter of
minutes

19. Be as personal,
as if it was their
mom talking

21. Focus on your
real consumer.

22. There are no rules
in the digital world
¿Then why follow
them?

23. But when we
break them, we
must know how
to do it.

26. Conversations
are in the center
of it all, not
brands.

28. Stop trying to
appeal to
everyone.

30. The rules have
changed, and
they changed a
while ago.

32. You must face a
lot to deliver
what users
want.

33. Data is valuable,
but only if you
use it.

35. Know your
users as if it was
yourself

36. And deliver what
they like, not
what you like.

38. Delivering a
message is not
on our content’s
shoulders.

39. You are one of
them, really.

41. Ideas are
simple.

42. Executing them,
well, it’s not that
simple.

43. Author
Jose Benitez
http://linkd.in/166n5lO