MCDM Health Presentation

1,023 views

Published on

MCDM Health Presentation

  • Be the first to comment

MCDM Health Presentation

  1. 1. Presentation to the “National Association Of Public Hospitals And Health Systems”<br />06.25.09<br />
  2. 2. communication is in transition…<br />moreinformation, <br />morenoise<br />demands <br />moretransparency, <br />moretrust<br />…thischangeseverything.<br />
  3. 3. Image by Mugley (swine flu)<br />
  4. 4. thischangeseverything…<br />our relationships.<br />how we work.<br />how we learn.<br />how do we communicate effectively?<br />
  5. 5. how do we communicate effectively?<br />STORYTELLING<br />COMMUNITY <br />tellstories.<br />buildcommunity.<br />beanentrepreneur.<br />BUSINESS<br />
  6. 6. what is the MCDM ?<br />The MCDM offers critical insight andskills<br />tofuture leaders of the ever-evolving world of <br />media technology anddistribution.<br />
  7. 7. why?<br />Benkler: The Wealth of Networks<br />Important moment of transition: <br />“social production” vs. “market production.”<br />
  8. 8. why?<br />Benkler: The Wealth of Networks<br />21st century has taken us out of industrialized, one-way communication to “unfinished goods” of debate & conversation.<br />
  9. 9. why?<br />Shirky: Here Comes Everybody<br />“We are living in the middle of a remarkable increase in our ability <br />to share, to cooperatewith one another, and to take collective action, <br />all outsidethe framework oftraditionalinstitutions and organizations”<br />
  10. 10. why?<br />Li: Groundswell<br />“A spontaneous movement of people using online tools to connect, <br />take charge of their own experience, and get what they need -- information,<br />support, ideas, products and bargaining power -- from each other.”<br />
  11. 11. social networking & health care<br />Top 2 online sources for health care: YouTube & WebMD <br />
  12. 12. PEW: The Social Life of Health Information (June 2009)<br />61% of American adults <br />look online for health information. <br />
  13. 13. PEW: The Social Life of Health Information (June 2009)<br />But few have actually wrote, or created new health content. ..or made health queries and updates on social network sites<br />41%of e-patients<br />have readsomeone else&apos;s commentary or experience on an online news group, website, or blog. <br />
  14. 14. Future: mobile.<br />This could change amount of social conversation about health.<br />
  15. 15. and...the Internet does not replace health professionals<br />concerns <br />- privacy?<br />- reputation management?<br />
  16. 16. social health care practice<br />Listen (Twitter, blogs)<br />Check out #hcsm(health care social media)<br />
  17. 17. social health care practice<br />Start small and slow: blog, maybe Facebook<br />
  18. 18. Best practices: Five Moms<br />
  19. 19. Best practices: Mayo Clinic<br />
  20. 20. still early...but people want to talk to each other about health... <br />Build community around shared concerns.<br />
  21. 21. 60% of people <br />change how they treat themselves based on what they find online<br />(source: Mark Monseau, Director Media Relations, Johnson & Johnson)<br />
  22. 22. IMAGE CREDITS<br />Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/<br />Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/<br />Mugley(swine flu) http://www.flickr.com/photos/mugley/3495978265/<br />Webicinahttp://www.webicina.com<br />

×