Der Beitrag von Werbeartikeln zum Markenimage
Vortrag von Prof. Dr. Wifried Leven im Rahmen des PSI Best Practice Forums der PSI 2017
Häufig, allzu häufig wird der Fehler gemacht, Werbeartikel als Add-ons aufzufassen, die man einsetzt, wenn noch irgendwie Geld übrig ist oder wenn man merkt, dass plötzlich Weihnachten ist und man etwas schenken will.
Diese Art des Umgangs mit Hapticals führt dazu, dass die Werbeartikel nicht in das Marketing integriert sind und damit die Wirkung von Werbeartikel suboptimal ist, weil eine ganzheitliche Kommunikationswirkung nicht gegeben ist.
Und dann heißt es, Werbeartikel bringen doch so wie so nichts.
Wir wollen zeigen, dass die Integration von Hapticals in die Markenkommunikationsstrategie die Marke mit allen Sinnen erlebbar macht, was Werbung oder PR alleine nicht können.
Als Video auch unter www.brand-energizing.de
Impact smartphone dans consommation touristique mopa jb soubaigne avril 2016Jean-Baptiste Soubaigné
Conférence d'avril 2016 sur la place des smartphones dans la consommation touristique lors du parcours client : transport, achat, chat, relation client, visite, social media
Opportunités et mutualisation des projets numériques vs regroupements touris...Jean-Baptiste Soubaigné
Intervention de juin 2016 sur les opportunittés de mutualisation dans les compétences et projets numériques des offices de tourisme en cours de regroupement dans le Loire Forez.
Der Beitrag von Werbeartikeln zum Markenimage
Vortrag von Prof. Dr. Wifried Leven im Rahmen des PSI Best Practice Forums der PSI 2017
Häufig, allzu häufig wird der Fehler gemacht, Werbeartikel als Add-ons aufzufassen, die man einsetzt, wenn noch irgendwie Geld übrig ist oder wenn man merkt, dass plötzlich Weihnachten ist und man etwas schenken will.
Diese Art des Umgangs mit Hapticals führt dazu, dass die Werbeartikel nicht in das Marketing integriert sind und damit die Wirkung von Werbeartikel suboptimal ist, weil eine ganzheitliche Kommunikationswirkung nicht gegeben ist.
Und dann heißt es, Werbeartikel bringen doch so wie so nichts.
Wir wollen zeigen, dass die Integration von Hapticals in die Markenkommunikationsstrategie die Marke mit allen Sinnen erlebbar macht, was Werbung oder PR alleine nicht können.
Als Video auch unter www.brand-energizing.de
Impact smartphone dans consommation touristique mopa jb soubaigne avril 2016Jean-Baptiste Soubaigné
Conférence d'avril 2016 sur la place des smartphones dans la consommation touristique lors du parcours client : transport, achat, chat, relation client, visite, social media
Opportunités et mutualisation des projets numériques vs regroupements touris...Jean-Baptiste Soubaigné
Intervention de juin 2016 sur les opportunittés de mutualisation dans les compétences et projets numériques des offices de tourisme en cours de regroupement dans le Loire Forez.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
China's e-commerce behemoth Alibaba sold more than US$1 billion of goods in the first eight minutes of Singles Day 2016, the world's largest online shopping promotion. Within 14 hours it had exploded to US$10 billion worth of goods.
On October 23rd 2015, Tencent revealed a wide array of WeChat statistical data previously unknown to the public. Their presentation was entitled “WeChat Life” and was presented at their Tencent’s Global Partner’s Conference in Chongqing, China. Here at Digital Jungle we thought you may also want to take a look at some interesting ways WeChat is being used.
There are a total number of 667 million China Internet users at the end of June 2015 while each region in China faces a different grow rate. This presentation outlines the key statistics for those wanting an overview of the Chinese Internet and Social Media landscape.
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
A presentation made by our CEO, Dr. Mathew McDougall at the G20 Global Cafe in Brisbane (Australia) on November 13th 2014. His presentation clearly outlined the use of technology for determining online audience segmentation and and in the use for content planning purposes. Overall, the technological approaches through big data leads to more effective social media and content programs.
Social Media Network Analysis is part science, part magic as technologies and social analytics tools combine to allow for the mining of data and mapping of digital relationships.
At Digital Jungle we have developed a number of sophisticated tools as well as leverage some 3rd party technologies to provide our clients with insights and understandings about the way their Brand is perceived, engaged and developed in both a Western and Chinese context.
Subsequently enabling you to set up or better target your digital communication strategy.
Many destinations have turned their focus to attracting the Chinese traveler. In turn, airports are now exploring Chinese social media to complement their western focused programs. But where to start?
This eBook was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Digital Jungle, Beijing MD, Ms. Yuan Zou presented at CIBTM. This was a trade show held in Beijing on 4th September 2013. This trade show is for meetings and events organizers, venue providers and incentive and business travel services in China and Asia.
A presentation delivered by Dr. Mathew McDougall at the 2013 Hawaii Tourism Conference, Aha Oihana Hoomakaikai. The presentation revealed the size of the Chinese internet and the impact reputation has on travelers intent to travel to particular destinations.
This presentation outlines the new features included in Google's Enhanced Campaign feature. These allow the marketers to advertise on all devices in a more efficient manner with their Adwords programs.