This report presents a comprehensive snapshot of all the key statistics for the Internet and Social Media landscape in India till January 2016. Covering major social media platforms and Internet usage in India.

1. DIGITAL LANDSCAPE

2. Internet Statistics
1.3 Billion, the total population of India
353 Million, active internet users
With 28% penetration, India is the 2nd largest Internet user base in the world
69% of the users access internet on a daily basis

3. Internet DemographicsPercentageAgeGroupBreakup
37% 16-25 years
38% 26-35 years
16% 36-45 years
9% 46 years & above
71% 29%

4. Social Media Statistics - India
140+ Mn
25+ Mn
38+ Mn
8.3+ Mn

5. Platforms Male Female
Facebook 107 Mn 33 Mn
LinkedIn 26.27 Mn 10.73 Mn
Instagram 5.93 Mn 2.3 Mn
Gender-wise Breakup Across Platforms - India

6. Age-wise Breakup Across Platforms - India
Age Group Facebook LinkedIn Instagram
<18 14 Mn NA 0.79 Mn
18-24 63 Mn 4.5 Mn 5.4 Mn
25-34 42 Mn 5.4 Mn 2.4 Mn
35-54 18 Mn 2.09 Mn 0.67 Mn
55+ 3 Mn 0.34 Mn 0.09 Mn

7. Facebook - India
Age Group Male Female Total
13-19 19% 6% 25%
20-29 38% 13% 51%
30-39 13% 3% 16%
40-49 4% 1% 5%
50-59 1% 1% 2%
60+ 1% 0% 1%
Total 76% 24% 100%

8. Thank You!