Social media marketing in India presentation

1. India

8. Social listening tools

9.  Visionary prime minister
 Political party unity
 Spreading party’s policies amid public
 Create faith
 Inspire youth
+ Use of Public Relation and advertisements

10.  Occasion / festive campaigns
 Thank you / Fan of week (Loyalty)
 Youth oriented
#Speed #User-friendly #Affordable

11.  Yearly, Reality show
 Youth oriented
#Youth #Bikes #Group #Competition

12.  Message strategy ( Asli swaad zindgi ka)
 Festive, celebration, gift
 Celebrities
 Any time, place, mood
 Eg. Passing exam, return home, fight
#Relationship #Love #Happiness

13.  Most successful campaign
 IPL launch (Cricket championship)
 Not animated / human touch
 Story telling concept
#Funny #Simple #Emotions #Lovable

14. Logo and cartoons advertisements Customer Pictures and feedback Plans, advertisements, pictures of
celebrity by endorsements
Once in 2-3 days Daily ~ once in week
Entertainment focused Customer service focused Service and plans focused
High commercials frequency Moderate frequency Less frequency of commercials and
content posting
Zoo Zoo and pug Customers and models models
Telecom
companies

15. Services, Plans Questions, quotes and taglines Minimum use ( Plans and services)
Weekly ~ once in 3-4 days ~ once in ~2 week
Less customer interaction High customer interaction Minimum interaction
Pictures and videos sharing Customer complains and feedback
sharing
Discounts and offering sharing
All customer segments Youth and college students All ( including family)
Focus on potential customers Existing and potential customers Only potential customer focus

16. Print ads. Plans (handsets) Products, advertisements and
services
Business areas and service plans
categories
Shopping information Shopping information Shopping information and
discounts
Plain and business theme Entertaining and funny theme Business theme with flashy
advertisements
Account management, plans and
recharges
Products, devices and customer
service information
Business and investor information
available
Moderate customer interaction
options available
Highly customer centric content Less customer service content and
options
Own website

17. Thank you
Any questions ??