As of May 2013, 37.8 million individuals in Italy reported internet access, with 80% of the population aged 11-74 online. Significant engagement on social media platforms was noted, including 71.6 million tweets from January to April 2013, with rising search trends and user interactions. The document highlights key events influencing online discussions, such as elections and public sentiments.

1. 31 MAY2013

2. STATE OF THE INFRASTRUCTURE

3. 37,8 MilLion
Declaretheyhaveaccess
80%
ofthepopulation
Aged11-74
28,9 million(+1,2%)
Permonth
14,3 million (+3,8%)
Duringaveragedays
WHO HAS ACCESS TO THE internet?

4. WHO USES THE WEB?

5. WHAT USERS SEARCHED for IN
2013

6. FASTEST GROWING SEARCHES

7. SIGNEDUP:
23milLion
DAILYUSERS:
15milLion
mobile:
10milLion
Fonte: Facebook
WHERE THEY MEET

8. 3,83M
+56,7%
Uniqueaudience:
22,7milLion
+4,7 %
3,52M
+18,3%
3,35M
-11,6%
1,47M
-31,7%
1,47M
+39,6%
O,88m
+119,8%
O,40m
-29,6%
Fonte: MEC su dati Audiweb
WHERE THEY MEET

9. WHAT THEY LIKE
Fonte: Blogmeter

10. WHO THEY INTERACT WITH
Fonte: Blogmeter

11. 71,6milLion
tweetS
4mONTHS
JANUARY-april
Twitter in italY
Fonte: Blogmeter

12. 26%-2% 25% +7% 30%+22% 8%+3%
WHAT’S in THE TWEETS?
Fonte: Blogmeter

13. When do they tweet?
Fonte: Blogmeter

14. WHEN DO THEY TWEET?
Fonte: Blogmeter

15. Fonte: Blogmeter
TOPICS

16. Hashtags over time
Fonte: Blogmeter

17. The MOOD behind thewords
Fonte: Blogmeter
Newyear’s
eve Valentine’s
day
Political
crisis
Electionofthe
president

18. ELEctions
2013
25
february
2013
From mood to emotions
Fonte: Blogmeter

19. ELECTION
OF THE POPE
13TH
MARCH
2013
FROM MOOD TO EMOTIONS
Fonte: Blogmeter

20. ELECTION
OF
NAPOLITANO
20TH
April
2013
FROM MOOD TO EMOTIONS
Fonte: Blogmeter

21. FROM MOOD TO EMOTIONS
Serviziopubblico
10TH JANUARY
2013
TIME
20:30-01:00
Fonte: Blogmeter

22. www.blogmeter.it
www.blogmeter.eu