E-commerce: stores, donations,
     and registrations.

     The first Brown Bag I.T. lunch
       Presented by Phillip Smi...
Why would anyone
        trust that guy?

• Over 10 years of experience working as a
  new media producer
• Founded/co-fou...
Questions to start us o:

• What is your transaction volume?
  Now and planned?
• Do you have in-house tech talent?
• Do y...
Basically, there’s always:

$      Do it yourself (DIY)
$$     DIY + processing
$$$    3rd party processing
$$$$   Outsour...
Let’s start with real-time
  payment processing
How it all works
Internet

 Customer




                Online store




                               Payment processor
Merchant bank
Types of merchant
          accounts
• Traditional merchant account
• Mail / Telephone order, often
  referred to as “Card...
What’s the di?
• Set-up fee
• Monthly fee
• Per transaction fee
• “Discount” from credit card issuer
How do you decide?
• How many transactions per month
• Average value of transaction
• Future planned transaction volume
  ...
Merchant accounts:
   So, what’s important to
        remember?
• Talk to your bank
• Talk to IATS (Ticketmaster)
• Others...
Payment processing basics
Simple, secure, forms
Amnestyshop.org.uk
New Internationalist UK,
   Canada, and US
This Magazine
Installed
Hosted
3rd party
• PayPal
• Google Checkout
• Other “buy now” button services,
  e.g., Americart
Shops: So, what’s
  important to remember?
• Talk to your techies
• You need a payment gateway no
  matter what you choose
Donations
Secure forms
Internet merchant account
  + simple / secure form
Paypal
Donation processors
• Gift Tool
• HelpForCharities.com
• Give Today
• NEON / z2systems
Charity portals
• CanadaHelps.org
• GiveMeaning.org
• ChipIn.com
• Fundable.org
Donations: So, what’s
  important to remember?
• Do you have a donor database
  already?
• Tech skill in-house?
• Need mul...
Registrations
Eventbrite and similar
Sporg
Two for the price of one!
• Gift Tool
• Give Today
• Artez Interactive
• Sporg, etc.
Registrations: So, what’s
  important to remember?
• How many events a year?
• How many tickets?
• Is it the primary focus...
Final thoughts:

• What is your transaction volume?
  Now and planned?
• Do you have in-house tech talent?
• Do you want a...
E-commerce: stores, donations,
     and registrations.

     The first Brown Bag I.T. lunch
       Presented by Phillip Smi...
E-commerce: stores, donations,  and registrations.
E-commerce: stores, donations,  and registrations.
E-commerce: stores, donations,  and registrations.
E-commerce: stores, donations,  and registrations.
E-commerce: stores, donations,  and registrations.
E-commerce: stores, donations,  and registrations.
E-commerce: stores, donations,  and registrations.
E-commerce: stores, donations,  and registrations.
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E-commerce: stores, donations, and registrations.

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Delivered at the first Brown Bag I.T. lunch in Toronto, at the Centre for Social Innovation, April 2007.

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E-commerce: stores, donations, and registrations.

  1. 1. E-commerce: stores, donations, and registrations. The first Brown Bag I.T. lunch Presented by Phillip Smith http://communitybandwidth.ca
  2. 2. Why would anyone trust that guy? • Over 10 years of experience working as a new media producer • Founded/co-founded three successful businesses • Produced/co-produced over 100 projects for clients in Canada, the US, and the UK
  3. 3. Questions to start us o: • What is your transaction volume? Now and planned? • Do you have in-house tech talent? • Do you want a shop, donations, event registrations, or all three? • What’s your plan beyond the technology?
  4. 4. Basically, there’s always: $ Do it yourself (DIY) $$ DIY + processing $$$ 3rd party processing $$$$ Outsourced processing
  5. 5. Let’s start with real-time payment processing
  6. 6. How it all works
  7. 7. Internet Customer Online store Payment processor Merchant bank
  8. 8. Types of merchant accounts • Traditional merchant account • Mail / Telephone order, often referred to as “Card Not Present” • Internet merchant account
  9. 9. What’s the di? • Set-up fee • Monthly fee • Per transaction fee • “Discount” from credit card issuer
  10. 10. How do you decide? • How many transactions per month • Average value of transaction • Future planned transaction volume amount
  11. 11. Merchant accounts: So, what’s important to remember? • Talk to your bank • Talk to IATS (Ticketmaster) • Others: Moneris, PayPaq, etc.
  12. 12. Payment processing basics
  13. 13. Simple, secure, forms
  14. 14. Amnestyshop.org.uk
  15. 15. New Internationalist UK, Canada, and US
  16. 16. This Magazine
  17. 17. Installed
  18. 18. Hosted
  19. 19. 3rd party • PayPal • Google Checkout • Other “buy now” button services, e.g., Americart
  20. 20. Shops: So, what’s important to remember? • Talk to your techies • You need a payment gateway no matter what you choose
  21. 21. Donations
  22. 22. Secure forms
  23. 23. Internet merchant account + simple / secure form
  24. 24. Paypal
  25. 25. Donation processors • Gift Tool • HelpForCharities.com • Give Today • NEON / z2systems
  26. 26. Charity portals • CanadaHelps.org • GiveMeaning.org • ChipIn.com • Fundable.org
  27. 27. Donations: So, what’s important to remember? • Do you have a donor database already? • Tech skill in-house? • Need multiple donation pages? • Internet merchant account already?
  28. 28. Registrations
  29. 29. Eventbrite and similar
  30. 30. Sporg
  31. 31. Two for the price of one! • Gift Tool • Give Today • Artez Interactive • Sporg, etc.
  32. 32. Registrations: So, what’s important to remember? • How many events a year? • How many tickets? • Is it the primary focus, or just an add-on to other transactions?
  33. 33. Final thoughts: • What is your transaction volume? Now and planned? • Do you have in-house tech talent? • Do you want a shop, donations, event registrations, or all three? • What’s your plan beyond the technology?
  34. 34. E-commerce: stores, donations, and registrations. The first Brown Bag I.T. lunch Presented by Phillip Smith http://communitybandwidth.ca

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