Build It (Online) and They Will Come

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Presentation delivered numerous times and places: Ryerson University 2008, Magazines University 2007, etc.

Published in: Technology, Education
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Build It (Online) and They Will Come

  1. 1. Build It (Online) and They Will Come Phillip Smith, Community Bandwidth www.communitybandwidth.ca
  2. 2. Why would anyone trust this guy?
  3. 3. It’s about strategy, not technology
  4. 4. New Internationalist is another example
  5. 5. Invest in results (keep it simple)
  6. 6. Good ideas are more important than good execution
  7. 7. Focus on subscribers, not visitors
  8. 8. Give it away or don’t: pick one
  9. 9. Give it away
  10. 10. Make it easy to “buy now”
  11. 11. Secure forms
  12. 12. Publish conversations
  13. 13. The software is free, the labour isn’t
  14. 14. Bricolage
  15. 15. Drupal
  16. 16. So, in summary…
  17. 17. 1. Invest in results 2. Make time for good ideas 3. Focus on developing subscribers 4. Give it away or don’t: pick one 5. Make it easy to “buy now” 6. Publish conversations 7. Free software is not a free ride
  18. 18. Build It (Online) and They Will Come Phillip Smith, Community Bandwidth www.communitybandwidth.ca

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