Media Alliance - May 6, 2010 - Slides

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Media Alliance - May 6, 2010 - Slides

  1. 1. Media Alliance May 6th, 2010
  2. 2. History
  3. 3. Rinse, wash, and repeat • Vancouver 2006 • Toronto 2007 • More TMC meetings: Denver, New York... • National Conference on Media reform • and now... May 6th, 2010.
  4. 4. YOU!
  5. 5. Past collaborations
  6. 6. Under consideration
  7. 7. E-mail broadcasting & deliverability services
  8. 8. Sending an e-mail is only half the battle… • Did the e-mail: • Get through to the major ISPs on time? • Get caught in an ISP-level spam filter? • Get caught be a client-side spam filter? • Get blocked by a black list? • Look great in Eudora or Lotus Notes?
  9. 9. But … Most importantly If we were going to invest in better e-mail sending tools, it made sense to know how our deliverability was too!
  10. 10. Lyris EmailAdvisor • Checks HTML e-mail in 40 e-mail clients, including the obscure and Web mail at major ISPs like Compuserve,Yahoo, AOL, etc. • Monitors delivery at over 40 major ISPs and e- mail providers (North America, Europe, and Asia) • Analyzes content, pre-screens through spam filters, checks for black listing • Compare our deliverability to the industry's
  11. 11. Our fearless leaders (aka Guinea Pigs!) • The Tyee, rabble.ca, and Grist • Lyris agreed to let us split / share one account (their non-profit special!) • For six months of audits, each org invested $400 • Started May 1st, 2007 • Still going strong with an average of four organizations sharing at a time
  12. 12. Next phase • Certification • Subscriber development program • Lifecycle e-mail planning
  13. 13. The Media Consortium (our US friends)
  14. 14. The Media Consortium is a network of the country’s leading, progressive, independent media outlets.  Our mission is to amplify independent media’s voice, increase our collective clout, leverage our current audience and reach new ones.  We believe it is possible and necessary to seize the current moment and change the debate in this country.
  15. 15. Collaborative “link journalism”
  16. 16. And lots more... • Shared mobile development • Shared social media campaigns • Joint affiliate promotion iniatiatives • ... now it’s your turn! :-)
  17. 17. Brainstorming
  18. 18. Report back
  19. 19. Action points...
  20. 20. The End.

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