https://oncarrot.com - In this slideshare Carrot CEO Trevor Mauch dives into the mindset behind growing a great company and life and then leads into the Carrot Conversation Marketing Methodology and what we call the Core Conversation... to help you crack through and generate more leads online. Join. Control. Grow. Credit for the "energy" circle diagrams are from the book Essentialism by Greg Mckeown.

1. What Would
Your Life
Look Like...

2. My Own JourneyFrom unfocused meandering and “busyness” to focused, intentional, and happy.

3. Non-Negotiable's
1) Singular focus on the big thing
2) Have fun and have a big mission I
believe in at my core
3) Consistent and predictable
4) Build a long-term valuable asset
5) Live ON purpose + unique abilities

4. Do you feel like this sometimes?

5. On the flip side...
... when you have that excitement
and singular focus... things
take off.

7. #investorcarrot

9. What’s YOUR Why?
I challenge you to share that in your marketing... and in your content

11. TRAINING: Our #1 Lead Generation
Strategy For Off-Market High ROI Leads
Brand
Discovery
Evangelism

12. Why This Strategy You’ll Learn Rocks
• Leads come to you
• Puts you in huge position of leverage in negotiations and turns a
higher ratio of your leads into a deal
• Lead cost decreases over time... can even be almost no cost
• You’re automatically seen as a helper vs. a “bottom feeder”
• You’re not competing for the same darn lead all the time
• You get to the prospect when THEY’RE ready to be helped
• As you go it becomes easier and easier to generate leads

13. The Carrot Conversation Marketing Methodology
The Core
Conversation
Brand
Discovery
Evangelism
Join. Control. Grow.
TM
TM
TM

14. Imagine for a second...

15. Higher ROI Marketing Trevor Mauch
But when you’re chasing sellers down, it puts you in the “interruption”
marketing mode and can produce a prospect with their guard up.
Gotta Love That Hate Mail Eh?

16. Look Familiar?

17. So Does This Work?
Over 17,000+ online opt in leads per month
(86,692 in the last 6 months alone. Not counting phone call leads)

18. Everyday people are starting conversations online
and searching for solutions to their problems.

20. What what you’ll learn today is equivalent of a prospect
knocking on YOUR DOOR and asking for help... rather
than the other way around. It flips the equation and puts
you in a position of expertise and power.

21. Why We LOVE It.

24. “... my content marketing cost per lead is a fraction of
what I pay for any of my other leads now. Yes it took
work but it’s paying off in a big way and I’m shifting my
focus almost 100% to that now.”
- David Brown REWW Coach

25. Today We’ll Dive Into How Investors
Can “Grow” More Traffic And
Leads With Content Marketing

26. Part 1: Joining And Controlling
The Online Conversation (traffic)
Brand
Discovery
Evangelism

27. Part 2: Converting Those Visitors
Into Qualified And High-ROI Leads
(conversion)

28. Brand
Control The Conversation
Around Your Brand First

29. People Do Their Research Before They Make Big
Decisions (even if they heard about you from direct mail)

30. What Are They Seeing
When They Do?
Are You Controlling
That Conversation?

31. Control The
Conversation
So Other’s Don’t
Do It For You.

32. Just 1 lost deal
because lack of
credibility online can
cost you how much?

33. Simple Content Optimization Tip

34. Do The Same On Your Other Content

35. Brand
Now Your Foundation Is Set

36. Discovery
Next Join And Control The
Conversations Your Market Is
ALREADY Having

37. There Are Conversations Happening
“sell my house
fast in
Birmingham”
“we buy houses in
Birmingham al”
“selling an
inherited house in
Birmingham”
“selling house
during divorce
Birmingham”
“are we buy houses
companies credible in
Birmingham?”
“selling house without a
real estate agent in
alabama”

38. Most Of The Conversations Are In the “Long-Tail”

39. But Most Investors Focus Too Narrowly
Most go after only the
few highest searched
phrases in each market...
like “we buy houses”, “sell
house fast”, “investment
properties”... or focus on
only a few total keywords.

40. Which Means You’re Leaving As Much As 80% Of All Leads...
...On The Table For
Other People To
Get.

41. First Create A Hub That Effectively
Converts Visitors Into Leads

42. Next start creating simple
content that educates
What types of problems do your
prospects have that they are starting
conversations about online?
- Probate
- Divorce
- Turnkey investments
- What “rent to own” is
- Options are endless

43. How I Find The Conversations
People Are Already Starting Online

44. Also, ask yourself... “What are the
top 10-20 questions your prospects
always ask you when you talk with
them?”

45. EXAMPLES

46. Repurpose Your Content Then Point
It All Back To Your Lead Gen Hub

47. Advanced: Have Solid Lead Source Tracking In Place

48. Weekend Challenge:
Do 1 piece of content and get it online before you leave Sunday.
(no excuses. just action)

49. Then Change Your Mindset Everyday...
... YOU’RE ALREADY creating content everyday. You just need to
leverage what you’re already doing so it’s not a missed opportunity.

50. Part 2: Converting Those Visitors
Into Qualified And High-ROI Leads
(conversion)

51. Why Conversion Really Matters - The Numbers
Low conversion is that “phantom” expense most people don’t think about
A boost from 8%-12% means...
- 49% more leads (with no extra traffic)
- Or an extra 4 leads per 100 visitors
- Just 1 deal done from your extra leads that nets $10k
pays for an InvestorCarrot membership for 10-20 years

52. More Leads + Less Cost
“I was spending $100 a day on Google PPC driving to my other website
I spent good money on to have built... and struggled to get leads. Once
I switched to Carrot & just used what you’d already built and perfected,
in the 3 months I’ve been with Carrot I now spend $10 per day and
have over 450 rent to own tenant buyer leads. The only thing I
changed was my website. ”
- Jim Pellerin - Home Ownership Made Easy (Ottowa, Canada)

53. Let’s Look At High Performing Sites

54. Most Investor / Agent Sites Are Terrible At Mobile Conversion
Once you get a mobile visitor to your site, that’s
where the real work begins. Is your site
structured to convert a mobile visitor into a lead
well? These below aren’t...

55. What You Need To Do...
Make your website “responsive” so it adjusts to look and
convert great on the size of screen the person is viewing it.

56. Over 50% Of The Leads Through Our Platform Are Now
From Mobile Devices... Pretty Crazy Huh?

57. Test Your Site At: responsive.oncarrot.com

58. Come To Our Booth And We’ll Test Your Site For Free
We’ll Test Your Current Website And Give You Recommendations
Staying ahead of the technology
and marketing curve is
important, don’t let your website
be a leaky bucket that loses you
money and deals.
So come on back and we’ll give
you tips on how to improve your
website performance too!

59. More Detailed Training
Text... Carrot
to 38470
Get free access to our...
- Detailed Content Marketing Training
- 90 Day Action Plan Training + Checklist

60. 1. What’s your “why”. It matters in
your marketing more than you realize
Brand
Discovery
Evangelism
Join. Control. Grow.
2. Join the conversation
with content. Don’t sit on
the sidelines and let others
control the convo
3. Focus on taking the quickest and most
effective path to a high performing
website. Don’t let it be a barrier
TM

61. Where Will You Put
Your Energy In
2016?

63. Ask Us About Our Event
Special Package Today!
Ends Sunday at 12noon