New technologies are rapidly changing how tourism is experienced. Within the next decade, tourists will be able to virtually experience and even fully live their travels through virtual and augmented reality before physically traveling. Technologies like touchscreens, holograms, and voice assistants will provide new ways for tourists to plan, book, and receive travel information in real-time. For tourism businesses, implementing these new technologies can help provide better customer service and make their offerings more competitive by enhancing the travel experience at every step of the travel lifecycle.

1. approach the future of tourism by the new TechnologiesSurface, Multitouch devices, … our life's changing ! By Greg RenardResearch and Innovation Manager – WygwamMicrosoft Regional Director and Most Valuable Professional

2. 2Information Technologies (of all kinds) double their power every year(price performance, capacity, bandwidth)Those impacting all areas including tourism2

3. A Personal ExperienceMeasure MIT’s IBM 7094 Notebook Circa 200320031,000256,000$2,00019670.25144$11,000,000YearProcessor Speed (MIPS)Main Memory (K Bytes)Approximate Cost (2003 $)24 Doublings of Price-Performance in 36 years, doubling time: 18 months not including vastly greater RAM memory, disk storage, instruction set, etc.And today a notebook priceis 250$ for the samecapacities !© KurzweilAI.NET

4. 4Moore’s Law is one example of many…Moore's Law describes a long-term trend in the history of computing hardware, in which the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years4

5. What'sreally important whenwespeak about new technologies ?For you and yourcustomers ?

6. Uses!!!

7. Tourismcustomers usages : Remember …… It was not so far !!!

8. What are the facts ?Lessthan 10 yearsago … in 2000 !We could book our travel in an agency

9. With real people, real paper, books, pictures, movies …Today in 2009 :Wecan book ourtravel in an agency (online or offline)

10. Wecanprepareourtravel online atourconvenience !

11. WithWebSite, NewsGroups, Social Networks, WebTV, Blogs, localisation, …And Tomorrow in 2010, 2015, … ???Are we going to book our trip? do we still live physicaly our travel ?

12. We'll live ourtravel in advance or completely live ourtravel

13. by Virtual Reality, Increased Reality,

14. new touch interface experience,

15. virtual agents, ???

16. With new interfaces, new usersexperiences, virtual assistants, …But… wich actors goals ?Different kind of goals :Goals of Your Customers

17. find the best travel far

18. At the best price

19. In the best time

20. … buy "My" personal travel everywhere at any time !

21. Your Goals as professional tourism people :

22. Dispense the best product at the best financial margin

23. Minimize The impacts of climate change

24. Growth in visitor numbers

25. Awareness about Political instability and regional conflict and terrorism

26. …

27. How new technologies can help in this goalsWorking around the travel cycle life !

28. Life cycle of a travel experienceFor each step of the Life Cycle of T.E. :Create a new user experienceExtend the user experienceAttract customersBring more contextual information…Try to promote the match betweenThe business of tourismThe new technologies…Based on the usages of your customers …Customers Centric ! … Web 2.0 !Extend the Tourism Customer Experience … Web 3.0 ?

29. Look at carefully… and consider the application in tourismMicrosoft's 2019 Future Vision : Envisioning the Future

30. What did you see ?TouchWall, interaction, new user experience, natural language, real time translation, weather and travel services of information, green technologies, usage of the 3D, new user interfaces, travel guide, communication, voice Recognition, communicate objects, interactive electronic paper, …

31. Too many questions ?!?Is that really what our future will be ?Is this applicable to tourism ?What cost to implement these practices?What benefits ?To my business … to be more competitive !To my clients … for a better customer service !In how many time ?…whatalreadyexists?

32. What already exist today ?Microsoft SurfaceMicrosoft TouchWallWygwamSmart'UseWindows PhoneMicrosoft PhotoSynthMicrosoft Virtual EarthWygwam Virtual Agents Wygwam Virtual Assistants…

33. Microsoft new technologies, new usages products !Microsoft Surface, Touch Wall, Natal, Photosynth, Virual Earth, …Virtual Agents, Smart'Use

34. Conclusion

35. A changing World ! It's a fact !What are the Basic trends ?Increased globalization Evolution of the needs of the customersExponential evolution of the technologiesLeave the 'old' computer (keyboard, mouse, …)Going to the new uses of computerThe depletion of energy resources and food and energy dependence Climate change The aging population…

36. The search of wellnessA society in search of wellnessInterest in health, body, beauty, well-being and form Increased expectations for quality of life and safety Environmental concerns and ethical Individual autonomy and the need for customization The need for convenience, ease and flexibility The rise of social networking and collective intelligence The continued spread of the Internet and the immediacy of access to information …

37. So… Whatelse ?Prepare yourself to :More important integration of technologies in your strategiesNew user experience, new usages, new servicesNew access to the information (ubiquitus, pervasive)The future usages of technologies of the Tourism WorldThe future usages of technologies in the travelsWorking on the offerings tomorrow …Don't forget the Train speeds !Actual speed Projected speed !

38. Gregory RenardCTO - Researchand Innovation Manager gregory@wygwam.comWecan help yoube more competitivethanks to the new technologies !!!=