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The Social Network for Do Gooders! PIB Review – Nov 13 th , 2009 Daily Challenge 2 minute video:  www.dailychallenge.org/about/ Daily Challenge sets world record:  www.dailychallenge.org/blog/pay-it-backward-day-we-did-it/
Click link to watch video http:// www.youtube.com/watch?v =zYBsIVT373w
REVIEW OF PIB SEP 30, 2009 ,[object Object],[object Object],[object Object]
SECOND CUP’S CHALLENGE ,[object Object],[object Object],[object Object],[object Object],[object Object],www.DailyChallenge.org
THE GOAL ,[object Object],[object Object],[object Object],[object Object]
ONLINE – DailyChallenge.org Before PIB After PIB Visits 5400 10,200 + Page Views 18600 36,000 + Pages Per Visit 3.34 3.85 Average Time On Site 3.07 3:21 Min Visitor Location 45% CND + 24% US 70% CND + 16% US
Pay it Backward at the Bolton Second Cup with some of the staff of www.TheRingBearer.ca
ONLINE – Facebook ,[object Object],[object Object],Before PIB After PIB Fan Page 623 725 Event Confirmation NA 370 +
Pay it Backward at the Bolton Second Cup with some of the staff of www.TheRingBearer.ca
ONLINE – Twitter ,[object Object],Before PIB After PIB Followers 2100 2500+ DC Team Followers 3800 4800+ Over 200 #PIBDay  Tweets
Pay it Backward at the Bolton Second Cup with some of the staff of www.TheRingBearer.ca
ONLINE – YouTube ,[object Object],Before PIB After PIB Video 1 I’m Alive Because of SickKids 893 + FB Video 2 Why do YOU Pay It Backward 1083 + FB Video 3 Final Results 199 + FB
ONLINE – Blogosphere DailyChallenge.org/blog Other 18 Blog Posts 6 guest Bloggers Over 4000 page views by 1900+ visitors Over 29 blog posts outside of DailyChallenge .org/blog
TRADITIONAL – Print  SOURCE IMPRESSIONS Press Releases Syndicated to all major media in CND through MarketWire CNW Group. (emphasis on Ontario media) Metro 2.6 million + web Snap Toronto 31,000 + web Women’s Post 100,000 + web
TRADITIONAL – Radio  SOURCE EXPOSURE FLOW 93.5 400,000 (Not including interview with Farley Flex) 680 NEWS  800,000 XM Radio 50,000 (interview)
TRADITIONAL – TV  SOURCE IMPRESSIONS Global TV (GlobalNEWS) 250,000 CBC (CBC News Now) 105,000 City TV (CityNews) 117,000 Rogers TV (Toronto Cares) 448,000  (224,000  X 2) CHCH (News At 6) 80,000
IN STORE – 173 Locations
IN STORE – 157 Locations ITEM QUANTITY (between all locations) Posters 1000 + Challenge Cards 60,000
IN STORE - Goal ,[object Object],AVG Participants/Store = 20287/157 = 129 People/Store AVG Visitors/Store = 450 % Participation/Store = 29% Goal Result 5000 participants 20,000 + participants 28 people / store 129 people / store 173 participating cafés 157 participating cafés
IN MALL LOCATION SEP 30 TH  TRAFFIC SEPT TRAFFIC Devonshire Mall 14,874 400,000 Mapleview Shopping Centre 7,026 200,000 Vaughan Mills 28,183 800,000 Posters on entrances and inside the mall Posters on digital displays in the mall
ESTIMATED REACH ,[object Object],[object Object],[object Object],[object Object]
OVER 20,200 PARTICIPANTS ,[object Object]
ENGAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRONG FOUNDATION ,[object Object]
Pib Review Slideshare Jul9
Pib Review Slideshare Jul9

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Pib Review Slideshare Jul9

  • 1. The Social Network for Do Gooders! PIB Review – Nov 13 th , 2009 Daily Challenge 2 minute video: www.dailychallenge.org/about/ Daily Challenge sets world record: www.dailychallenge.org/blog/pay-it-backward-day-we-did-it/
  • 2. Click link to watch video http:// www.youtube.com/watch?v =zYBsIVT373w
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. ONLINE – DailyChallenge.org Before PIB After PIB Visits 5400 10,200 + Page Views 18600 36,000 + Pages Per Visit 3.34 3.85 Average Time On Site 3.07 3:21 Min Visitor Location 45% CND + 24% US 70% CND + 16% US
  • 8. Pay it Backward at the Bolton Second Cup with some of the staff of www.TheRingBearer.ca
  • 9.
  • 10. Pay it Backward at the Bolton Second Cup with some of the staff of www.TheRingBearer.ca
  • 11.
  • 12. Pay it Backward at the Bolton Second Cup with some of the staff of www.TheRingBearer.ca
  • 13.
  • 14. ONLINE – Blogosphere DailyChallenge.org/blog Other 18 Blog Posts 6 guest Bloggers Over 4000 page views by 1900+ visitors Over 29 blog posts outside of DailyChallenge .org/blog
  • 15. TRADITIONAL – Print SOURCE IMPRESSIONS Press Releases Syndicated to all major media in CND through MarketWire CNW Group. (emphasis on Ontario media) Metro 2.6 million + web Snap Toronto 31,000 + web Women’s Post 100,000 + web
  • 16. TRADITIONAL – Radio SOURCE EXPOSURE FLOW 93.5 400,000 (Not including interview with Farley Flex) 680 NEWS 800,000 XM Radio 50,000 (interview)
  • 17. TRADITIONAL – TV SOURCE IMPRESSIONS Global TV (GlobalNEWS) 250,000 CBC (CBC News Now) 105,000 City TV (CityNews) 117,000 Rogers TV (Toronto Cares) 448,000 (224,000 X 2) CHCH (News At 6) 80,000
  • 18. IN STORE – 173 Locations
  • 19. IN STORE – 157 Locations ITEM QUANTITY (between all locations) Posters 1000 + Challenge Cards 60,000
  • 20.
  • 21. IN MALL LOCATION SEP 30 TH TRAFFIC SEPT TRAFFIC Devonshire Mall 14,874 400,000 Mapleview Shopping Centre 7,026 200,000 Vaughan Mills 28,183 800,000 Posters on entrances and inside the mall Posters on digital displays in the mall
  • 22.
  • 23.
  • 24.
  • 25.