Prezentacija za konferenciju E-trgovina 2013 sa temom responsive web dizajna. Prilagođena je vlasnicima kompanija i menadžerima kako bi lakše doneli odluku o nastupu komapnije na mobilnom internetu.
Corporate newsletter of the Serbian National Internet Domain Registry Foundation, published quarterly, or as required.
Editor: Lazar Bošković
Design: Miodrag Veselinović
Photographs: RNIDS Archive
Trendovi u dizajnu mobilnih aplikacija - prezentacija održana na konferenciji Blogomanija, 2013.
Šta je danas u trendu?
Od realističnog dizajna do flat dizajna danas.
Digital Day 2016 - Creativity we love can transform engagement to performance...Aleksandar Petković
Technology with big data, targeting, retargeting and all the 3 letter words like KPI, CPL, CTR, etc. are really important when we are talking about performance. All of these are also important when we have to prepare the report about our campaign, even if we are sitting on agency side or client side. But who is more important? Who plans the journey? Or who will use it? What our customers „take home” after meeting our campaign? The content! Creativity drives engagement which converts into performance. That is what we call performance based rich media.
Digital Day 2016 - Blowing The F#@K Up - Creating & Promoting The Content We ...Aleksandar Petković
Influencer marketing epic wins, fails, and lessons learned.
In this talk Gahan discusses the role of digital influencers and the impact they have on the marketing landscape. Gahan will share his best practices in how to bring brands and digital influencers together for successful campaigns - drawing from his own successes and failures as case studies for what to do and what not to do.
Digital Day 2016 - Why do we love our data to be protected? - Gemius, Malgorz...Aleksandar Petković
Towards the new privacy standard - the General Data Protection Regulation and its consequences. On 15 December 2015, the European Union institutions reached a political agreement on the proposed General Data Protection Regulation, which had been a controversial proposition especially for digital advertising industry. In her talk Małgorzata explains the key provisions within GDPR and their expected impact on the online advertising industry.
Digital Day 2016 - We Love Optimizing Social Marketing Performance - Socialba...Aleksandar Petković
Social is an important part of any company's digital marketing strategy - and it's only going to grow in importance as platforms continue to evolve and mature. How can marketers make sense of all the platforms and metrics out there? How can they ensure their ads are performing well and generating positive ROI?
Digital Day 2016 - Reigniting our love of digital advertising - The Drum, Dav...Aleksandar Petković
When people talk about digital advertising, they still think ‘banners’. And because most banners are of a really low quality, that’s not a good thing. The industry’s current obsession with programmatic advertising isn’t going to help that. Highly targeted crap is still crap. We’ll look at digital advertising from a creative point of view and ask ourselves how we can make it something we can be proud of again.
Digital Day 2016 - Inside the Mind of a Millennial - Direct Media, Danko Kard...Aleksandar Petković
After short intro "Inside the Mind of a Millennial" by Danko Kardović from Direct Media, panelists were discussing digital media habits of Millennials in Serbia.
Panel was sponsored by Sberbank.
Digital Day 2016 - What are we up to with online video in Serbia - Universal ...Aleksandar Petković
After short intro "What are we up to with Online Video in Serbia" by Aleksandar Đorđević from Universal Media, panelists were discussing possibilities around online video advertising.
https://youtu.be/95do5OXL3iM
Panel was sponsored by Gemius.
Potrošači su znatno evoluirali od sredine 90-ih godina prošlog veka. Sada jasnije izražavaju svoje želje, potrebe i uslove pod kojima dozvoljavaju da sa njima komuniciramo. Marketari više nisu sigrni u kom trenutku i na kom uređaju nastupa "second moment of truth", odnosno kada, gde i kako potrošač donese odluku da li da kupi ili ne.
Više ne postoje 4P marketinga kao price, product, promotion i place, sada imamo novih 4P marketinga: portabilnost, približnost, preference i prisutnost.
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.
Prezentacija za konferenciju E-trgovina 2013 sa temom responsive web dizajna. Prilagođena je vlasnicima kompanija i menadžerima kako bi lakše doneli odluku o nastupu komapnije na mobilnom internetu.
Corporate newsletter of the Serbian National Internet Domain Registry Foundation, published quarterly, or as required.
Editor: Lazar Bošković
Design: Miodrag Veselinović
Photographs: RNIDS Archive
Trendovi u dizajnu mobilnih aplikacija - prezentacija održana na konferenciji Blogomanija, 2013.
Šta je danas u trendu?
Od realističnog dizajna do flat dizajna danas.
Digital Day 2016 - Creativity we love can transform engagement to performance...Aleksandar Petković
Technology with big data, targeting, retargeting and all the 3 letter words like KPI, CPL, CTR, etc. are really important when we are talking about performance. All of these are also important when we have to prepare the report about our campaign, even if we are sitting on agency side or client side. But who is more important? Who plans the journey? Or who will use it? What our customers „take home” after meeting our campaign? The content! Creativity drives engagement which converts into performance. That is what we call performance based rich media.
Digital Day 2016 - Blowing The F#@K Up - Creating & Promoting The Content We ...Aleksandar Petković
Influencer marketing epic wins, fails, and lessons learned.
In this talk Gahan discusses the role of digital influencers and the impact they have on the marketing landscape. Gahan will share his best practices in how to bring brands and digital influencers together for successful campaigns - drawing from his own successes and failures as case studies for what to do and what not to do.
Digital Day 2016 - Why do we love our data to be protected? - Gemius, Malgorz...Aleksandar Petković
Towards the new privacy standard - the General Data Protection Regulation and its consequences. On 15 December 2015, the European Union institutions reached a political agreement on the proposed General Data Protection Regulation, which had been a controversial proposition especially for digital advertising industry. In her talk Małgorzata explains the key provisions within GDPR and their expected impact on the online advertising industry.
Digital Day 2016 - We Love Optimizing Social Marketing Performance - Socialba...Aleksandar Petković
Social is an important part of any company's digital marketing strategy - and it's only going to grow in importance as platforms continue to evolve and mature. How can marketers make sense of all the platforms and metrics out there? How can they ensure their ads are performing well and generating positive ROI?
Digital Day 2016 - Reigniting our love of digital advertising - The Drum, Dav...Aleksandar Petković
When people talk about digital advertising, they still think ‘banners’. And because most banners are of a really low quality, that’s not a good thing. The industry’s current obsession with programmatic advertising isn’t going to help that. Highly targeted crap is still crap. We’ll look at digital advertising from a creative point of view and ask ourselves how we can make it something we can be proud of again.
Digital Day 2016 - Inside the Mind of a Millennial - Direct Media, Danko Kard...Aleksandar Petković
After short intro "Inside the Mind of a Millennial" by Danko Kardović from Direct Media, panelists were discussing digital media habits of Millennials in Serbia.
Panel was sponsored by Sberbank.
Digital Day 2016 - What are we up to with online video in Serbia - Universal ...Aleksandar Petković
After short intro "What are we up to with Online Video in Serbia" by Aleksandar Đorđević from Universal Media, panelists were discussing possibilities around online video advertising.
https://youtu.be/95do5OXL3iM
Panel was sponsored by Gemius.
Potrošači su znatno evoluirali od sredine 90-ih godina prošlog veka. Sada jasnije izražavaju svoje želje, potrebe i uslove pod kojima dozvoljavaju da sa njima komuniciramo. Marketari više nisu sigrni u kom trenutku i na kom uređaju nastupa "second moment of truth", odnosno kada, gde i kako potrošač donese odluku da li da kupi ili ne.
Više ne postoje 4P marketinga kao price, product, promotion i place, sada imamo novih 4P marketinga: portabilnost, približnost, preference i prisutnost.
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.