Digital marketing leverages the internet's vast reach to create targeted and personalized campaigns, reaching specific demographics and user segments

1. DIGITAL MARKETING
Digital marketing refers to the use of online channels, platforms, and technologies to
promote and advertise products, services, or brands. It encompasses a broad range of
activities, including search engine optimization (SEO), social media marketing, content
marketing, email marketing, and online advertising. The goal of digital marketing is to
connect with target audiences through various digital channels, engaging them, and driving
desired actions such as website visits, conversions, or sales.
Digital marketing leverages the internet's vast reach to create targeted and personalized
campaigns, reaching specific demographics and user segments. It provides businesses with
the ability to measure and analyze the performance of their campaigns in real-time, allowing
for data-driven decision-making and optimization. As consumer behavior increasingly shifts
towards online platforms, digital marketing has become an integral part of a comprehensive
marketing strategy for businesses of all sizes.