Government Digital Service - Changing by Doing

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Tom Loosemore (@tomskitomski) spoke at ProductTank in October 2011 about how the UK's Government Digital Services team have:

1) Tested, in public, a prototype of a new, single UK Government website.

2) Designed & built a UK Government website using open, agile, multi-disciplinary product development techniques and technologies, shaped by an obsession with meeting user needs.

Published in: Business, Technology

Government Digital Service - Changing by Doing

  1. 1. Government Digital Service Putting the public first, in delivering digital public services alpha.gov.uk Thinking By Doing Changing by Doing Tom Loosemore Wednesday 18 th October2011
  2. 2. 20/10/11 alpha.gov.uk Reinventing gov.uk
  3. 3. 20/10/11 Martha Lane Fox: Digital Champion
  4. 4. 20/10/11 Martha Lane Fox review of gov.uk
  5. 5. 20/10/11
  6. 6. Martha’s Recommendations <ul><li>Fix transactions (digital by default, iterate, consistent UX) </li></ul><ul><li>Fix publishing (single domain, consistent UX, shared platform) </li></ul><ul><li>Go wholesale, not just retail (APIs, partnerships) </li></ul><ul><li>New CEO Digital (with powers & means to deliver above) </li></ul>20/10/11
  7. 7. January 2011: Where to start? <ul><li>What? Return to 1 st principles for a new gov.uk product </li></ul><ul><li>+ </li></ul><ul><li>How? Digital culture shock to civil service </li></ul><ul><li>= </li></ul><ul><li>Do an alpha version of new single gov.uk website. In public. </li></ul>20/10/11
  8. 8. Alpha.gov.uk Project Objectives <ul><li>To test, in public, a prototype of a new, single UK Government website. </li></ul><ul><li>To design & build a UK Government website using open, agile, multi-disciplinary product development techniques and technologies, shaped by an obsession with meeting user needs. </li></ul>20/10/11
  9. 9. Alpha.gov.uk Project Objectives <ul><li>To test, in public, a prototype of a new, single UK Government website. </li></ul><ul><li>To design & build a UK Government website using open, agile, multi-disciplinary product development techniques and technologies, shaped by an obsession with meeting user needs. </li></ul>20/10/11
  10. 10. 20/10/11 alpha.gov.uk Reinventing gov.uk
  11. 11. 20/10/11 alpha.gov.uk Reinventing gov.uk
  12. 14. 20/10/11 alpha.gov.uk Reinventing gov.uk
  13. 15. Alpha.gov.uk Project Objectives <ul><li>To test, in public, a prototype of a new, single UK Government website. </li></ul><ul><li>To design & build a UK Government website using open, agile, multi-disciplinary product development techniques and technologies, shaped by an obsession with meeting user needs. </li></ul>20/10/11
  14. 16. Get Space… Team… Bandwidth… 20/10/11
  15. 17. Get Permission… Budget… Blog… Launch date 20/10/11
  16. 18. “ Data Trumps Intuition” 20/10/11
  17. 19. “ Top 100 User Needs” 20/10/11
  18. 20. “ Rules matter” 20/10/11
  19. 21. 20/10/11
  20. 22. 20/10/11
  21. 23. 20/10/11
  22. 24. 20/10/11
  23. 25. 20/10/11
  24. 26. 20/10/11
  25. 27. 20/10/11
  26. 28. 20/10/11
  27. 29. 20/10/11
  28. 30. “ Beware the category error”
  29. 31. “ Be agile with agile”
  30. 32. “ Sketching Trumps Specification”
  31. 33. “ We Got Satisfaction with GetSatisfaction”
  32. 34. “ Developing in the open works”
  33. 35. Next? To the Beta!
  34. 36. The Needotron…
  35. 37. Do the ‘build on APIs’ thing properly
  36. 38. Properly usable by all…
  37. 39. Get Team…. Creature Conditions…. Cherish Culture…
  38. 40. Government Digital Service Putting the public first, in delivering digital public services Thank you digital.cabinetoffice.gov.uk [email_address] @tomskitomski

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