ADV420 FINALS

1. Samsung Camera
Wan-Yu Huang
A48942746
ADV 420

2. Table Content
 The Campaign
 Target Audiences
 Key Performance Indicators
 Big Idea
 Tools and Tactics
 Budget
 Summary

3. Samsung
Largest Maker
World Rank: 8

4. Target Audiences
 Sex: Female
 Age: 18~28

5. KPI
 Goal: Increase 20% of users within 1 month
 How: Facebook, Twitter, Blog, Instagram, Official Website
 Measurement: Klout.com, Google Analytic

6. Big Idea
 To arise people’s curiosity first
 Importance of the Social Networking

7. Tool

8. Tactics
 NEED to arise people’s attention first!
 Second, started the social media process
 Followed up the latest situations

9. Budget
 Strategy, Planning, Web Setup: $250*7= 1750 per day* 5=$8750
 Pay per Click: $2.50 per click= 1400clicks= $3500 per month
 Event gifts: Twitter: $30*4+Facebook: $30*4= $240 per month
 Blogger Sponsor: (1 latest camera+ $1000 per person)*4= 4 cameras+ $4000
Total: $16490+ 4 Cameras/Month

10. Summary
 Stay focus on the target audiences
 Differences compare with others
 How to attract more people