My quest for the talk is to introduce you to gamification with the founding principles that allow us to achieve success by adopting the process and an end-to-end example of gamifying a familiar process at work. Since some of the top global companies are already employing it as a technique for their business operations why should YOU wait? Gamification goes beyond collecting stickers for some discounted items at the local gas station or stamps for a free latte. Since gamification is the convergence of game design and user-centered design we will take on a journey that touches on these two rather familiar concepts to explain what is yet to be understood and applied to break the chains of standard business processes.

2. 15 – 16 November, SofiaISTACon.org
By Stefan Ivanov

3. 15 – 16 November, SofiaISTACon.org
“It’s not about being ranked number one. It’s not about having
more followers on Twitter than your friends. It’s not about
outdoing anyone. It’s about how to outdo yourself.
It’s not about selling more books or getting more TED views
than somebody else. It’s about how to make sure that the
work you’re producing is better than the work your produced
before. You are your competition.
Simon Sinek

4. 15 – 16 November, SofiaISTACon.org
Hi,

5. 15 – 16 November, SofiaISTACon.org
my name is
Stefan

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I come from
Infragistics

7. 15 – 16 November, SofiaISTACon.org
and today I
came to ISTA

8. 15 – 16 November, SofiaISTACon.org
I do UX

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I do UX
I live UX

10. 15 – 16 November, SofiaISTACon.org
I do UX
I live UX
I breathe UX

11. 15 – 16 November, SofiaISTACon.org
How about you

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13. 15 – 16 November, SofiaISTACon.org

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15. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org

16. 15 – 16 November, SofiaISTACon.org
Games

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20. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org

21. 15 – 16 November, SofiaISTACon.org
Work in games
• High-stakes work
• Busywork
• Mental work
• Physical work
• Exploration
• Creative work

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23. 15 – 16 November, SofiaISTACon.org
60:00

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GOALS

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26. 15 – 16 November, SofiaISTACon.org
RULES

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29. 15 – 16 November, SofiaISTACon.org
FEEDBACK

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31. 15 – 16 November, SofiaISTACon.org
VOLUNTARY
PARTICIPATION

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UNNECESSARY
OBSTACLES

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35. 15 – 16 November, SofiaISTACon.org
GUIDANCE UPON
REQUEST

36. 15 – 16 November, SofiaISTACon.org
GOALS
RULES
FEEDBACK
VOLUNTARY PARTICIPATION
UNNECESSARY OBSTACLES
GUIDANCE UPON REQUEST
BEST
speaker of the
conference
15 – 16 November, Sofia

37. 15 – 16 November, SofiaISTACon.org
“UX is about usability
Gamification is about engagement
Somebody

38. 15 – 16 November, SofiaISTACon.org
Player
Personas

39. 15 – 16 November, SofiaISTACon.org
Umeko Xi
32 years old
Married and has 2 boys
Graduate from RISD
Chinese born in Seattle
Lives in Mountain View CA
Umeko does many inside trainings for Alphabet with different teams and stake
holders. She was very honored by the invitation to speak at NG conference
earlier this year about all the design challenges her team faced in Angular.
Umeko is over to Bulgaria visiting a relative to her husband, who is of Bulgarian
descent. They both work in IT and have decided to attend ISTA this year
because they hear Kevin Richardson was one of the keynote speakers. Umeko
loves going to conferences to learn and network.
UX/UI designer at Alphabet
Speaker at NG conference 2016
0
5
10
15
20
A
E
S
K
Player Type
Interests
Groups
expert player

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41. 15 – 16 November, SofiaISTACon.org

42. 15 – 16 November, SofiaISTACon.org

43. 15 – 16 November, SofiaISTACon.org
Time for your questions
@StefanIvan0v
stefanivanovux
sivanov@infragistics.com