Digital Business- Activity of buying and selling of goods and services with the help of Internet .

1. Unit I : E-commerce
Prof. Dr. Kiran S.Shinde
SIMS ,
Kopargaon
DIGITAL BUSINSEES &
MARKETING
Prof. Dr. Kiran Shinde

2. Digital marketing -
Prof. Dr. Kiran Shinde

3. Digital Marketing & Digital Business
• Digital Business- Activity of buying and selling of
goods and services with the help of Internet .
• Marketing -refers to activities a company undertakes to
promote the buying or selling of a product or service.
Digital marketing- also called online marketing, is the
promotion of brands to connect with potential customers
using the internet and other forms of digital
communication.
• This includes not only email, social media, and web-
based advertising, but also text and multimedia
messages as a marketing channel.
Prof. Dr. Kiran Shinde

4. DIGITAL PURCHASE/E- Commerce Websites
• Philkart
• Amazone
• Snapdeals
• Myntra
• Jabong
• Shopclues
• Paytm Mall
Prof. Dr. Kiran Shinde

5. DIGITAL PAYMENTS
• BANKING CARDS
• USSD- Unstructured Supplementary Service Data Payments
• Unstructured Supplementary Service Data (USSD) allows users
without a smartphone or data/internet connection to use mobile
banking through the *99# code.
• Aadhaar Enabled Payment System (AePS) allows the merchant to
accept payment from a customer of any bank, by authenticating the
customer's biometrics.
• UPI-
Prof. Dr. Kiran Shinde

6. DIGITAL PAYMENTS-
Prof. Dr. Kiran Shinde

7. ONLINE PAYMENT PROCESS
Prof. Dr. Kiran Shinde

8. STOCK/SHARES TRAIDING-
SEBI
NSE & BSE
Prof. Dr. Kiran Shinde

9. Digital government services- service
delivery within government — as well as
between government and the public —
using information and communication
technologies. Example- E-Adhar , Birth
Certificate , Driving Licence etc.
Prof. Dr. Kiran Shinde

10. An eBook is the converted digital copy
of any book or printed piece that has been
published. You can access an eBook
using your computer or any device that
can connect to the internet, such as a
smartphone, a tablet.
Prof. Dr. Kiran Shinde

11. An online travel agency (OTA) is a web-
based marketplace that allows consumers
to research and book travel products and
services, including hotels, flights, cars,
tours, cruises, activities and more,
directly with travel suppliers. Ex- Make
my trip, Trivago hotel Booking
Prof. Dr. Kiran Shinde

12. E-LEARNING- the delivery of learning and
training through digital resources.
Prof. Dr. Kiran Shinde

13. Prof. Dr. Kiran Shinde
Example- JOBS.COM,
NAUKARI.COM

14. E-Health is defined by the World
Health Organization (WHO) as “the
use of information and
communications technology in
support of health and health-related
fields
Prof. Dr. Kiran Shinde

15. ADVANTAGES OF DIGITAL BUSINESS
• Global Reach: Digital business transcends geographical limitations,
allowing companies to reach a global audience without physical
boundaries.
• Cost Efficiency: Operating online reduces overhead costs associated
with physical infrastructure, staffing, and maintenance.
• Enhanced Customer Engagement: Digital platforms enable direct
interaction with customers, fostering better engagement, feedback
collection, and personalized experiences.
Prof. Dr. Kiran Shinde

16. ADVANTAGES OF DIGITAL BUSINESS-
• Data Analytics: Access to vast amounts of data facilitates better
insights into consumer behavior, market trends, and preferences,
aiding in informed decision-making.
• Flexibility and Scalability: Digital businesses can quickly adapt to
market changes and scale operations more efficiently compared to
traditional models.
• Automation and Efficiency: Streamlined processes through
automation tools improve productivity and reduce human errors.
Prof. Dr. Kiran Shinde

17. DISADVANTAGES OF DIGITAL BUSINESS
• Cybersecurity Threats: Digital businesses face increased risks of
cyberattacks, data breaches, and privacy concerns, requiring robust
security measures.
• Dependency on Technology: Any disruption in digital infrastructure,
such as server crashes or internet outages, can significantly impact
operations.
• Digital Divide: Not everyone has equal access to technology or the
internet, leading to disparities in market reach and customer
accessibility.
Prof. Dr. Kiran Shinde

18. DISADVANTAGES OF DIGITAL BUSINESS
• Information Overload: Managing vast amounts of data can be
overwhelming, leading to difficulties in extracting meaningful insights
or making accurate decisions.
• Lack of Personal Touch: Despite improved connectivity, digital
businesses may struggle to offer the same level of personalized
experiences as face-to-face interactions.
• Rapid Technological Changes: Keeping up with evolving technologies
requires continuous investment and updates, posing a challenge for
smaller businesses with limited resources.
Prof. Dr. Kiran Shinde

19. •THANK YOU
- Prof. Dr. Kiran S. Shinde
SIMS Kopargaon
Prof. Dr. Kiran Shinde