The document discusses several key topics related to information security, cyber law, and digital technologies:
1. It defines important concepts like information security, cybercrime, malware, spam, intellectual property rights, digital signatures, and provides examples.
2. It outlines Nepal's cyber law called the Electronic Transaction Act and some key cybercrime statistics in Nepal.
3. It discusses Nepal's ICT policy from 2015 which aims to transform Nepal into an information and knowledge-based society and achieve goals like universal internet access and digital literacy by 2020.
The document provides information about group members for an information security and cyber law course: Shailendra Pandey, Sudeep Kumal, Gaurav Kumal, Suraj Tiwari, and Bikram Luitel. It also lists the course title as "Information security and Cyber Law" and the date as "Chaitra 2079", which refers to the Nepali calendar.
This document discusses cyber security in the era of networking. It covers several topics including types of cyber attacks like denial of service attacks and spoofing; threats like criminals, spies, and terrorists; vulnerabilities from insiders and supply chains; risks existing everywhere networked systems are used; and approaches to cyber crisis planning, mobile security, threat intelligence, next generation firewalls, access controls, surveillance, security awareness, and conclusions. Research areas discussed include scalable trustworthy systems, malware combating, and privacy-aware security.
Cyber Security is: “Protection of information systems against unauthorized access to or modification of information, whether in storage, processing or transit, and against the denial of service to authorized users, including those measures necessary to detect, document, and counter such threats.”
This document discusses information and communication technology (ICT) and its impact on society. ICT is defined as the use of electronic devices and software to store, process, transmit and retrieve information. The document then covers the evolution of computers through different generations. It discusses how ICT is used in education, banking, industry and e-commerce. It also compares computerized and non-computerized systems. The document outlines some impacts of ICT on society such as faster communication, social problems, lower costs and effective sharing of information. It discusses computer ethics, intellectual property, privacy and cyber law. Security threats to computers like malicious code and hacking are also mentioned.
Bibek Chaudhary is interning in the GRC and IS Audit department focusing on cyber security. Cybersecurity aims to protect key systems and sensitive data from digital threats through measures designed to prevent threats from inside or outside a company. The average cost of a data breach in 2020 was $3.86 million globally and $8.64 million in the US, which includes expenses from discovery, response, downtime, lost revenue, and reputational damage. Implementing a comprehensive cybersecurity plan based on best practices and using analytics, AI, and machine learning can help combat threats and limit breach impacts.
This document discusses computer security, privacy, and ecommerce. It defines computer security as protecting systems from damage or unauthorized access. Common cyber attacks like malware, phishing, and denial-of-service attacks are described along with methods to prevent them like anti-malware software and extra bandwidth. The document also defines computer privacy as an individual's right to choose what information is shared, and discusses maintaining privacy through separate user accounts and encrypted files. Ecommerce is defined as the buying and selling of goods online, and the main types including business-to-business, business-to-consumer, and consumer-to-consumer are outlined. The advantages and disadvantages of ecommerce are briefly discussed.
A Multi-Layer Real Time Remote Monitoring & Corporate Network System For Viru...ijccsa
Corporations face a dangerous threat that existing security technologies do not adequately address, which includes malware, track ware and adware, describes any program that may track online and/or offline PC activity and locally saves or transmits those findings to third parties without user’s knowledge or consent. The same activities that make our employees efficient and productive doing research over the internet, sharing files, sending instant messages to customers and coworkers, and emailing status information while travelling are making our IT infrastructures vulnerable to mobile malicious code, Spyware, viruses, Trojan horses, phishing, and pharming. Gateway firewalls and antivirus software is no match for these new, virulent threats. To ensure the needed protection, organizations need to incorporate content level protection into their overall security strategies. As web-borne threats become more complex and virulent, companies must face the need to supplement their existing, traditional security measures. So, in this paper, we will highlight about our work which attempts to keep a real time track of each events of the client’s behavior inside a network.
The document discusses several key topics related to information security, cyber law, and digital technologies:
1. It defines important concepts like information security, cybercrime, malware, spam, intellectual property rights, digital signatures, and provides examples.
2. It outlines Nepal's cyber law called the Electronic Transaction Act and some key cybercrime statistics in Nepal.
3. It discusses Nepal's ICT policy from 2015 which aims to transform Nepal into an information and knowledge-based society and achieve goals like universal internet access and digital literacy by 2020.
The document provides information about group members for an information security and cyber law course: Shailendra Pandey, Sudeep Kumal, Gaurav Kumal, Suraj Tiwari, and Bikram Luitel. It also lists the course title as "Information security and Cyber Law" and the date as "Chaitra 2079", which refers to the Nepali calendar.
This document discusses cyber security in the era of networking. It covers several topics including types of cyber attacks like denial of service attacks and spoofing; threats like criminals, spies, and terrorists; vulnerabilities from insiders and supply chains; risks existing everywhere networked systems are used; and approaches to cyber crisis planning, mobile security, threat intelligence, next generation firewalls, access controls, surveillance, security awareness, and conclusions. Research areas discussed include scalable trustworthy systems, malware combating, and privacy-aware security.
Cyber Security is: “Protection of information systems against unauthorized access to or modification of information, whether in storage, processing or transit, and against the denial of service to authorized users, including those measures necessary to detect, document, and counter such threats.”
This document discusses information and communication technology (ICT) and its impact on society. ICT is defined as the use of electronic devices and software to store, process, transmit and retrieve information. The document then covers the evolution of computers through different generations. It discusses how ICT is used in education, banking, industry and e-commerce. It also compares computerized and non-computerized systems. The document outlines some impacts of ICT on society such as faster communication, social problems, lower costs and effective sharing of information. It discusses computer ethics, intellectual property, privacy and cyber law. Security threats to computers like malicious code and hacking are also mentioned.
Bibek Chaudhary is interning in the GRC and IS Audit department focusing on cyber security. Cybersecurity aims to protect key systems and sensitive data from digital threats through measures designed to prevent threats from inside or outside a company. The average cost of a data breach in 2020 was $3.86 million globally and $8.64 million in the US, which includes expenses from discovery, response, downtime, lost revenue, and reputational damage. Implementing a comprehensive cybersecurity plan based on best practices and using analytics, AI, and machine learning can help combat threats and limit breach impacts.
This document discusses computer security, privacy, and ecommerce. It defines computer security as protecting systems from damage or unauthorized access. Common cyber attacks like malware, phishing, and denial-of-service attacks are described along with methods to prevent them like anti-malware software and extra bandwidth. The document also defines computer privacy as an individual's right to choose what information is shared, and discusses maintaining privacy through separate user accounts and encrypted files. Ecommerce is defined as the buying and selling of goods online, and the main types including business-to-business, business-to-consumer, and consumer-to-consumer are outlined. The advantages and disadvantages of ecommerce are briefly discussed.
A Multi-Layer Real Time Remote Monitoring & Corporate Network System For Viru...ijccsa
Corporations face a dangerous threat that existing security technologies do not adequately address, which includes malware, track ware and adware, describes any program that may track online and/or offline PC activity and locally saves or transmits those findings to third parties without user’s knowledge or consent. The same activities that make our employees efficient and productive doing research over the internet, sharing files, sending instant messages to customers and coworkers, and emailing status information while travelling are making our IT infrastructures vulnerable to mobile malicious code, Spyware, viruses, Trojan horses, phishing, and pharming. Gateway firewalls and antivirus software is no match for these new, virulent threats. To ensure the needed protection, organizations need to incorporate content level protection into their overall security strategies. As web-borne threats become more complex and virulent, companies must face the need to supplement their existing, traditional security measures. So, in this paper, we will highlight about our work which attempts to keep a real time track of each events of the client’s behavior inside a network.
International Journal on Cloud Computing: Services and Architecture (IJCCSA)ijccsa
As web-borne threats become more complex and virulent, companies must face the need to supplement their existing, traditional security measures. So, in this paper, we will highlight about our work which attempts to keep a real time track of each events of the client’s behavior inside a network.
The document discusses various topics related to digital empowerment and online security. It covers online security and privacy measures, threats in the digital world such as malware and phishing, an overview of blockchain technology and its applications, and online learning tools. The key points discussed include the importance of strong authentication, encryption, software updates and vigilance against phishing to enhance online security. Common cyber threats like ransomware, DDoS attacks, insider threats and IoT vulnerabilities are also summarized. Blockchain technology, its decentralized nature, consensus mechanisms and applications in areas like cryptocurrency and supply chain management are briefly outlined. Popular online learning tools including learning management systems and video conferencing platforms are also mentioned.
The basic fundamental of cybersecurity and how can it be used for unethical purposes.
For this type of presentations (customised), you can contact me here : rishav.sadhu11@gmail.com
Legal, Ethical, Environmental, Economic and Social ImplicationsSabahtHussein
This document discusses several legal, ethical, environmental, economic and social implications of intellectual property rights, data storage, online marketing, and emerging technologies. It covers topics such as copyright, patents, trademarks, data protection principles, energy usage of data centers, online tracking and targeted advertising, social media issues, cybersecurity, privacy and the "right to be forgotten", and the rise of big data. The document provides an overview of these issues and their complex implications.
This document provides an overview of information and virtual society topics. It discusses how society has become more focused on information generation and distribution with technological advances. A virtual society refers to an online community where people interact and engage through digital platforms. Issues around authentication, virtual identity, and distance learning are also examined. The document then covers ethics and legal issues relating to information technology, including various types of computer crimes like hacking and spreading viruses/worms. Detection and prevention methods for viruses are also summarized.
This document provides information about an upcoming conference on digital forensics and cyber security, including the date, location, registration details, and key topics to be addressed. The conference will bring together practitioners and researchers from various fields related to digital forensics and cybersecurity. Some of the main topics to be covered include the usage of machine learning in digital forensics, handling digital evidence and network forensics, and standardized forensic processes. The conference aims to discuss approaches for securing data and digital investigations. It will provide opportunities for business and intellectual engagement among attendees.
The term "digital world" refers to the virtual or online realm created by digital technology. It encompasses the digital or electronic aspects of our lives, including the internet, computers, smartphones, and other digital devices. In the digital world, information, data, and communication are primarily transmitted and stored in digital format, which consists of binary code (0s and 1s).
The term “digital world” refers to the virtual or online realm created by digital technology. It encompasses the digital or electronic aspects of our lives, including the internet,
Big data, cybersecurity threats, and cybercrime are growing issues according to the document. Microsoft takes a layered approach to security across its many products and services to help protect customers. Key aspects of Microsoft's security approach include detection of threats using signals and machine learning, responding quickly to issues, and protecting endpoints. The Microsoft Digital Crimes Unit works with law enforcement and through public-private partnerships to disrupt malware and fight technical support scams and other technology-facilitated crimes.
Cybersecurity software is designed in a way that makes it possible to maintain the confidentiality, integrity, and availability of data across organizations.
The document defines nine elements of digital citizenship: digital access, digital commerce, digital communication, digital literacy, digital etiquette, digital law, digital rights and responsibilities, digital health and wellness, and digital security. It provides definitions and examples for each element, such as defining digital access as full electronic participation in society and digital commerce as the buying and selling of goods online.
This document discusses intelligence driven fraud prevention strategies. It notes that fraud prevention has become more complex due to evolving threats from cybercriminals. An intelligence driven approach uses visibility, analytics, and risk-based authentication to balance security, user experience, and organizational risk tolerance. The approach analyzes user behavior and device data across channels to detect anomalies and take targeted action.
The digital dilemma refers to the complex challenges posed by widespread digital technology adoption. It encompasses privacy concerns from increased data collection, balancing innovation with ethical AI development, and navigating economic transformations from automation. Addressing issues like cybersecurity threats, information overload, and skills reskilling requires cooperation across many sectors to ensure both benefits from technology and mitigation of potential harms. The digital dilemma poses difficult trade-offs that demand thoughtful solutions.
Cybercrime involves any criminal activity that uses a computer, networked device, or network. Some cybercrimes are carried out for profit, others aim to damage or disable devices, and some spread malware or illegal materials. Common cybercrimes include hacking, identity theft, scams, computer viruses, and ransomware. Cybercrime can have public health and national security impacts, so combating it is a priority for law enforcement agencies like the FBI and DHS. Cybercriminals operate wherever there is opportunity, from individual cyberbullies to state-sponsored hackers in countries like China.
Strong cybersecurity practises are essential in the current world to safeguard your digital assets and sensitive data. Utilise secure networks, data encryption, and strict access controls to protect against growing cyber threats. Regular security training, incident response planning, and adherence to industry regulations will help you stay one step ahead of thieves. To build a safer online environment, embrace innovative technology while reducing hazards and encourage collaboration. Discover the value of cybersecurity in today's networked society and learn how to protect your online presence from disruptions, unauthorised access, and data breaches.
ICT refers to technologies that provide access to information through electronic means. It involves the use of electronic devices like computers and software to store, process, transmit and retrieve information. Communication technologies allow information to be exchanged between individuals through symbols, signs or interactions. Technology uses scientific knowledge and resources to create processes and products that meet human needs. Computer generations have evolved from large vacuum tube mainframes to today's smaller and more powerful personal devices. ICT is now widely used in education, banking, industry and e-commerce to make activities more efficient. Computerized systems are more interactive and can perform all transactions digitally compared to non-computerized systems.
ICT refers to technologies that provide access to information through digital devices and computer systems. It includes communication devices, software, and networks for transmission of information. Computer technology has evolved through five generations from vacuum tubes to integrated circuits and now includes mobile devices. ICT is used widely in education, banking, commerce, and industry for tasks like learning, transactions, sales, and production. Computerized systems are more interactive and efficient than non-computerized ones. ICT impacts society through faster communication, lower costs, effective sharing of information, and a more paperless environment. However, it also enables some social problems if not used ethically. Laws regulate privacy, intellectual property, and cybercrimes to address these issues.
Five Network Security Threats And How To Protect Your Business Wp101112Erik Ginalick
The document discusses 5 of the most costly network security threats faced by enterprises: 1) botnets, 2) phishing, 3) malware, 4) distributed denial of service (DDoS) attacks, and 5) increasingly sophisticated attacks. It recommends implementing key layers of control through network perimeter protections, cloud-based security services, mobile device security, and partnering with a managed security provider to help prevent threats and do more with less.
International Journal on Cloud Computing: Services and Architecture (IJCCSA)ijccsa
As web-borne threats become more complex and virulent, companies must face the need to supplement their existing, traditional security measures. So, in this paper, we will highlight about our work which attempts to keep a real time track of each events of the client’s behavior inside a network.
The document discusses various topics related to digital empowerment and online security. It covers online security and privacy measures, threats in the digital world such as malware and phishing, an overview of blockchain technology and its applications, and online learning tools. The key points discussed include the importance of strong authentication, encryption, software updates and vigilance against phishing to enhance online security. Common cyber threats like ransomware, DDoS attacks, insider threats and IoT vulnerabilities are also summarized. Blockchain technology, its decentralized nature, consensus mechanisms and applications in areas like cryptocurrency and supply chain management are briefly outlined. Popular online learning tools including learning management systems and video conferencing platforms are also mentioned.
The basic fundamental of cybersecurity and how can it be used for unethical purposes.
For this type of presentations (customised), you can contact me here : rishav.sadhu11@gmail.com
Legal, Ethical, Environmental, Economic and Social ImplicationsSabahtHussein
This document discusses several legal, ethical, environmental, economic and social implications of intellectual property rights, data storage, online marketing, and emerging technologies. It covers topics such as copyright, patents, trademarks, data protection principles, energy usage of data centers, online tracking and targeted advertising, social media issues, cybersecurity, privacy and the "right to be forgotten", and the rise of big data. The document provides an overview of these issues and their complex implications.
This document provides an overview of information and virtual society topics. It discusses how society has become more focused on information generation and distribution with technological advances. A virtual society refers to an online community where people interact and engage through digital platforms. Issues around authentication, virtual identity, and distance learning are also examined. The document then covers ethics and legal issues relating to information technology, including various types of computer crimes like hacking and spreading viruses/worms. Detection and prevention methods for viruses are also summarized.
This document provides information about an upcoming conference on digital forensics and cyber security, including the date, location, registration details, and key topics to be addressed. The conference will bring together practitioners and researchers from various fields related to digital forensics and cybersecurity. Some of the main topics to be covered include the usage of machine learning in digital forensics, handling digital evidence and network forensics, and standardized forensic processes. The conference aims to discuss approaches for securing data and digital investigations. It will provide opportunities for business and intellectual engagement among attendees.
The term "digital world" refers to the virtual or online realm created by digital technology. It encompasses the digital or electronic aspects of our lives, including the internet, computers, smartphones, and other digital devices. In the digital world, information, data, and communication are primarily transmitted and stored in digital format, which consists of binary code (0s and 1s).
The term “digital world” refers to the virtual or online realm created by digital technology. It encompasses the digital or electronic aspects of our lives, including the internet,
Big data, cybersecurity threats, and cybercrime are growing issues according to the document. Microsoft takes a layered approach to security across its many products and services to help protect customers. Key aspects of Microsoft's security approach include detection of threats using signals and machine learning, responding quickly to issues, and protecting endpoints. The Microsoft Digital Crimes Unit works with law enforcement and through public-private partnerships to disrupt malware and fight technical support scams and other technology-facilitated crimes.
Cybersecurity software is designed in a way that makes it possible to maintain the confidentiality, integrity, and availability of data across organizations.
The document defines nine elements of digital citizenship: digital access, digital commerce, digital communication, digital literacy, digital etiquette, digital law, digital rights and responsibilities, digital health and wellness, and digital security. It provides definitions and examples for each element, such as defining digital access as full electronic participation in society and digital commerce as the buying and selling of goods online.
This document discusses intelligence driven fraud prevention strategies. It notes that fraud prevention has become more complex due to evolving threats from cybercriminals. An intelligence driven approach uses visibility, analytics, and risk-based authentication to balance security, user experience, and organizational risk tolerance. The approach analyzes user behavior and device data across channels to detect anomalies and take targeted action.
The digital dilemma refers to the complex challenges posed by widespread digital technology adoption. It encompasses privacy concerns from increased data collection, balancing innovation with ethical AI development, and navigating economic transformations from automation. Addressing issues like cybersecurity threats, information overload, and skills reskilling requires cooperation across many sectors to ensure both benefits from technology and mitigation of potential harms. The digital dilemma poses difficult trade-offs that demand thoughtful solutions.
Cybercrime involves any criminal activity that uses a computer, networked device, or network. Some cybercrimes are carried out for profit, others aim to damage or disable devices, and some spread malware or illegal materials. Common cybercrimes include hacking, identity theft, scams, computer viruses, and ransomware. Cybercrime can have public health and national security impacts, so combating it is a priority for law enforcement agencies like the FBI and DHS. Cybercriminals operate wherever there is opportunity, from individual cyberbullies to state-sponsored hackers in countries like China.
Strong cybersecurity practises are essential in the current world to safeguard your digital assets and sensitive data. Utilise secure networks, data encryption, and strict access controls to protect against growing cyber threats. Regular security training, incident response planning, and adherence to industry regulations will help you stay one step ahead of thieves. To build a safer online environment, embrace innovative technology while reducing hazards and encourage collaboration. Discover the value of cybersecurity in today's networked society and learn how to protect your online presence from disruptions, unauthorised access, and data breaches.
ICT refers to technologies that provide access to information through electronic means. It involves the use of electronic devices like computers and software to store, process, transmit and retrieve information. Communication technologies allow information to be exchanged between individuals through symbols, signs or interactions. Technology uses scientific knowledge and resources to create processes and products that meet human needs. Computer generations have evolved from large vacuum tube mainframes to today's smaller and more powerful personal devices. ICT is now widely used in education, banking, industry and e-commerce to make activities more efficient. Computerized systems are more interactive and can perform all transactions digitally compared to non-computerized systems.
ICT refers to technologies that provide access to information through digital devices and computer systems. It includes communication devices, software, and networks for transmission of information. Computer technology has evolved through five generations from vacuum tubes to integrated circuits and now includes mobile devices. ICT is used widely in education, banking, commerce, and industry for tasks like learning, transactions, sales, and production. Computerized systems are more interactive and efficient than non-computerized ones. ICT impacts society through faster communication, lower costs, effective sharing of information, and a more paperless environment. However, it also enables some social problems if not used ethically. Laws regulate privacy, intellectual property, and cybercrimes to address these issues.
Five Network Security Threats And How To Protect Your Business Wp101112Erik Ginalick
The document discusses 5 of the most costly network security threats faced by enterprises: 1) botnets, 2) phishing, 3) malware, 4) distributed denial of service (DDoS) attacks, and 5) increasingly sophisticated attacks. It recommends implementing key layers of control through network perimeter protections, cloud-based security services, mobile device security, and partnering with a managed security provider to help prevent threats and do more with less.
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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3. Computer Applications in the Society
Computers are essential tools used across diverse sectors of society.
Education/Research: Enabling remote learning, data analysis, and innovation
Government: Powering public services, records management, and policy decisions
Finance: Streamlining transactions, risk analysis, and fraud detection
Science: Accelerating scientific discoveries, modeling, and data visualization
Healthcare: Transforming patient care, diagnostics, and medical research
Publishing: Revolutionizing content creation, distribution, and accessibility
Travel: Enhancing booking, navigation, and customer experiences
Industry: Driving automation, optimization, and data-driven decision making
4. Security Challenges and
Vulnerabilities
Cybersecurity risks escalate as technology becomes indispensable.
Phishing attempts deceive users into revealing sensitive data
Hacking breaches systems to steal or compromise information
Malware (viruses, worms, trojans) infects and disrupts devices
5. Hackers and Computer
Crime
Hackers exploit technical expertise to breach computer systems without
authorization, classified as black hat, white hat, or gray hat based on
motivations.
Computer crimes involve illegal activities using computers or networks,
such as spoofing identities, sniffing confidential data, and phishing for
sensitive information.
Evidence of computer crimes is gathered through forensic analysis and
electronic records.
6. Cyber Crime
Cybercrime involves using computer devices and the internet to cause harm, including reputational,
physical, or mental damage.
Misuse of computer devices
Computer-related forgery
Computer-related fraud
Child Pornography
Hacker Targets: Financial data, intellectual property, personal data, and system access for theft,
modification, sale, blackmail, and sabotage.
7. Technologies and Tools for Protecting
Information Resources
Firewall: Combination of hardware and software that blocks unauthorized access to private networks.
Encryption: Transforms text or data into secure ciphertext that is unreadable to intruders.
Antivirus/Antispyware: Detects, prevents, and removes malware infections on computers.
9. Unique features of E-Commerce
Ubiquity: Internet technology available anytime, anywhere - at work, home, and on the go.
Global reach: Transcends national boundaries, connecting businesses and consumers worldwide.
Universal standards: Relies on a single set of internet technology standards for seamless
integration.
Richness: Supports dynamic content like video, audio, and text for immersive user experiences.
Interactivity: Enables two-way interaction between businesses and consumers.
Information density: Provides vast amounts of quality information to all market participants.
Personalization/Customization: Allows tailoring of messages and products to individual customer
preferences.
Social technology: Promotes user-generated content and social networking for deeper engagement.
10. Digital Marketing
Digital marketing leverages online platforms, mobile, social media, and
search engines to engage consumers through innovative strategies that
differ from traditional marketing methods.
11. 5Ds of Digital Marketing
Devices: Audiences interact with brands across smartphones, tablets, computers, TVs, and gaming
consoles.
Platforms: Major online hubs like Facebook, Google, Twitter, and LinkedIn enable browser-based
and app interactions.
Media: Communication channels include advertising, email, search engines, and social networks.
Data: Audience profiles and interactions are tracked, with legal protections in many countries.
Technology: Marketing tools power interactive experiences on websites, apps, and email campaigns.
12. E-Commerce Categories
E-commerce can be categorized based on who is buying and selling. This includes Business-to-business
(B2B), Business-to-consumer (B2C), Consumer-to-consumer (C2C), and Consumer-to-Business (C2B).
Each category involves different types of transactions and examples.
B2B: Businesses selling products or services to other businesses. Example: An office supply
company sells bulk printer cartridges and paper.
B2C: Businesses selling products or services directly to individual consumers. Example: Amazon
sells a variety of products through their website.
C2C: Consumers selling products or services to other consumers. Example: Individuals selling used
video games on eBay.
C2B: Consumers selling products or services to businesses. Example: A photographer selling stock
photos to a website.
13. Thank You for Joining information
Security and Cybercrime and E-
Commerce Journey!
