eCentric Marketing was launched in June 2012 as the brainchild of two colleagues looking to expand their digital marketing knowledge and services. They hired the author to develop an iconic brand that would suit their personalities and grow with their business objectives. The branding brief included developing a logo, core brand guidelines, sales collateral, a website with digital branding and content, social media channels and branding, and a 3-6 month social media content strategy and management. The author's concept was to convey the company's creativity and ability to quickly understand clients' needs through the branding in a straightforward way without exaggeration ("Box. What Box?"). The core propositions and services would each have distinguishing personalities. Both digital and physical collateral were produced

1. ECENTRIC MARKETING
Digital Brand Development
Launched June 2012

2. The Brief
eCentric Marketing was the brainchild of an old
friend and colleague of mine in partnership with a
new colleague looking to take their knowledge and
expertise out to the wider market. They just needed
a brand that fitted their personalities to work with.
Having worked with both parties I felt that my input would
benefit their cause in creating an iconic brand that would
last them for years and had room to grow inline with their
business objectives.
The briefed requirements for the website were as follows:
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Logo development
Core brand development including basic guidelines
Sales support collateral development (business cards,
standard document templates, business admin
documents)
Website digital branding
Website digital content planning
Social media channel development
Social media branding
Social media content strategy
Social media content management 3-6 months
Personal profile branding
Training

3. The Concept
Box. What Box?
Creativity is a solely unique selling point to most agencies and
the eCentric boys we’re like no other in their digital prowess
and their ability to quickly understand their clients requirements
and creatively isolate key development areas and highlight
these to clients. The trick is doing it well, not doing yourself out
of the actual work, my aim was to get this point across through
the branding.
No Bull
The company wanted to offer a fully transparent customer
journey with a straight up approach with absolutely no
Bulls**t. Easier said than done, this USP was to underpin key
proposition messaging and positioning.
Propositions
The core for any business, the guys at eCenrtic wanted me to
individualise each of their propositions with umbrella
personalities that could support on individualised services
when drilldown in the website and collateral
Offline vs Online
As an agency service provider eCentric propositions focused
heavily in the digital sector that meant the style used would
need to work for both online and off. This naturally meant
scalable sized art working for digital and the ability to scale up
for high definition for offline. Naturally this led me to a balance
of illustration and imagery to help achieve this.

4. Brand Collateral
Briefing Docs
What was produced?
There were a number of brand elements that were produced to
support the launch. These included:
Business Cards
Slide Decks
Proposal
Templates
Guidelines

5. Digital Collateral
What was produced?
There were a number of digital elements that were produced
for the digital channels. These included:
Promo Banners
Website Support
Imagery
Social Media

6. How It Looks Online
Home
Our Services
Contact Us
Our Blog

7. Social Media
Facebook
Twitter
LinkedIn
Pinterest

8. Interested
If you are considering developing your brand
digitally we would be interested in talking to
you.
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