1. Scoping | Strategy | Digital
Design | Brand Development
| Social

2. THE BRIEF
Concept2Group are a custom homes specialist business that helps
their customer bring their dream home into reality. Concept2Group
have a number of specialist propositions are led by an industry
subject matter expert. Concept2Group propositions include:
1. Land Acquisition/Management
2. Premiers Homes
3. Bespoke Hones
4. Custom Build Homes
Digital Brand Development
Concept2Group approached me with the ideals of progressing their
brand more effectively across digital channels. After a brief review
of their current digital channels, which include:
1. Website & Analytics
2. Current Business Social Channels & Network
3. Key business Stakeholder Digital Profiles
4. Social Content Management/Development
Proposed Solutions
 Colour Coordinated Proposition Branding
 Optimised Digital Content - Case Studies / Docs / Web /
Social
 Website Maintenance
 Strategic Consulting
Social Media
After reviewing social media it was seen as a viable marketing
channel that would be supported by expert industry content from
the business. The proposed process was broken into two phases for
ease on workload-input meeting the client’s requirements.
Phase 1 - Urgent Recommendations
 Social Channel Review
 Report & Recommendations
 Strategic Scoping Meetings
- Business & Personal Objectives
- Deliverables & Ownership Agreement
- Business Practices
 Social Branding
- Channel Identity Profile
- Channel Branding
- Strategic Approach
Phase 2 - Future Developments
 Community Development
 Strategic Consulting
 Creative Support

3. THE BENEFITS
New Business Opportunities
After our initial conversations it was clear to see a passion for new
ways of working but a lackof guidance to make it successful. With
the right consulting the proposed working relationship would yield
the best chance of engaging contacts through to business
leads/opportunities.
Consistent Multi-Channel Brand
Concept2Group already had the building blocks in place for easy
transition to a more digital focused brand concept. The idea of
having a consistent yet user diversified brand offering whilst
maintaining the best quality optimised conceptual, all this helping
to deliver strong messaging,
Strategic Consulting
Concept2Group have already proven commitment towards
adopting a fresh new digital approach inline with relaxing
marketing efforts in some more traditional areas. In order to
maintain this balance a consulting relationship whereby the client
retains technical expertise and guidance but will action business
critical implementations was deemed most practical.
Digital Lead Channelling
Being a multi-channel proposition based strategy, the overarching
goal of channelling potential customers back to corporate landing
pages such as concept2gourp.com and the LinkedIn Company Page
would help in educating customers in all options available with the
business as well as helping to maintain effective monitoring levels.

4. HOW DOES IT ALL LOOK
The implementation of new digital and social branding practices is
often a slow and organic process; however, as the social impact
would be minimal it was simpler to start fresh wherever possible.
Client’s keywords: Clean, Evolving on Existing Branding,
Professional, Colourful, Fun, Targeted
WHY NOT TAKE
A PEAK?
Concept2group.com
LinkedIn
Showcase
Digital Profile

5. HOW IT LOOKS NOW
Our overarching task was to refresh the Adam Phones brand and
develop its current customer facing channels, platforms and
content.

6. HOW DOES IT ALL LOOK
Icons
Buttons
Banners
Templates & Case Studies

8. CLIENT RESPONSE
We enjoy working closely with clients and have thoroughly
enjoyed working very closely with Concept2Group. Here are a
few words from the client.
Reg Honeybul | CEO | Concept2Group
We approached Ben as we wanted to maximise our
social media presence and ensure design uniformity
across all our mediums. Ben has done a great job
and has, by far, exceeded our expectations – even
providing us with a ‘best use’ guide to assist us
moving forward!
“
”

9. OTHER CLIENTS
I have worked witha number of different businesses across the mix
of digital, social, brand, communications, print, events,
experiential, client & agency.
Here are some of the brands I’ve had the pleasure of working with: